GenTwo Expands into UK Market with Innovative Assetization Platform

Swiss fintech company GenTwo has officially launched a new office in the UK, marking a significant expansion into one of the world’s premier financial markets. This strategic move was announced during an event at the Swiss Embassy in London on October 29. The UK, known for its robust financial services industry, with London’s status as a leading global financial hub, presents an ideal growth opportunity for GenTwo’s innovative ‘Assetization’ platform.

GenTwo’s platform enables financial intermediaries to transform a variety of assets, including traditional investments, alternative assets, and digital assets, into bankable financial products. This unique approach sets GenTwo apart from traditional providers by offering a fast, cost-effective, and highly flexible solution. It enhances transparency and operational efficiency, allowing for the creation of customized investment products. By facilitating access to untapped markets and asset classes, GenTwo’s solutions bypass the constraints imposed by legacy systems.

The Significance of the UK Expansion

London’s Dynamic Financial Ecosystem

Phillipe A. Naegeli, CEO and Co-founder of GenTwo, highlighted the significance of the UK launch during his speech at the Swiss Embassy event. He emphasized the pivotal role of London’s dynamic financial ecosystem and the UK’s progressive stance on fintech innovation in their international expansion strategy. London’s financial sector is renowned for its global reach and innovative spirit, making it a prime location for GenTwo’s growth ambitions. The company’s technology is designed to cater to banks, asset managers, and financial intermediaries, unlocking new opportunities in both traditional and non-bankable assets.

London’s financial ecosystem offers a rich blend of established institutions and forward-thinking entities, creating a fertile ground for fintech innovations like those provided by GenTwo. By entering this market, GenTwo is not only expanding its footprint but also aligning itself with a community that values cutting-edge financial solutions. This move showcases GenTwo’s commitment to revolutionizing financial product creation and bridging the gap between traditional and non-bankable assets, ultimately enhancing the investment landscape on a global scale.

Impact on UK Financial Services

The opening of the UK office comes at a time when the financial services sector is eagerly exploring new technologies to diversify their product offerings. Goran Gusic, Head of UK for GenTwo, noted the market’s readiness for GenTwo’s disruptive platform. He highlighted the strong interest from UK financial institutions keen to expand their product portfolios and tap into the estimated USD 78 trillion in non-bankable assets globally. By offering a platform that transforms these assets into bankable products, GenTwo is poised to facilitate significant growth and innovation within the UK’s financial services sector.

The UK office will serve as a support hub, providing local expertise while leveraging GenTwo’s Swiss-based infrastructure. This setup ensures that UK clients receive tailored support and insights from local professionals, enhancing the overall customer experience. As UK financial institutions embrace GenTwo’s platform, the sector can expect increased operational efficiency and access to new investment opportunities. This development not only benefits GenTwo’s business but also contributes to the UK’s ambition to maintain its status as a leading global financial center in a post-Brexit landscape.

GenTwo’s Growth Trajectory

Collaborative Success and Product Innovation

Since its founding in 2018, GenTwo has collaborated with over 300 clients across 28 countries, issuing more than 1,400 products with a total volume surpassing USD 5 billion. The company’s offerings are built on two main pillars: the GenTwo Pro solution for asset managers, which allows them to transform any asset or strategy into a bankable product, and GenTwo Pro for Banks, which enables banks to quickly issue Actively Managed Certificates (AMCs) on any liquid or digital asset. These solutions have garnered widespread acclaim for their ability to streamline processes and enhance financial product innovation.

Collaboration has been a cornerstone of GenTwo’s success, with the company forging strong partnerships with various financial entities globally. These collaborations have not only expanded GenTwo’s reach but also enriched its platform, making it more versatile and robust. The GenTwo Pro solutions have enabled clients to diversify their offerings and access new markets, driving growth and innovation in their respective sectors. As GenTwo continues to innovate and expand, its collaborative approach ensures that the company remains at the forefront of financial technology advancements.

Future Expansion Plans

GenTwo’s expansion into the UK is part of a broader growth strategy, with plans to enter the US market by 2025. This move aligns with the UK’s post-Brexit ambition to maintain its status as a leading global financial center. The strategic timing of GenTwo’s entry into the UK market reflects the company’s long-term vision to expand the investment universe through innovation. By leveraging fintech advancements in high-potential markets, GenTwo aims to continue its trajectory of rapid growth and technological development, further solidifying its position as a leader in the fintech industry.

Looking ahead, GenTwo’s planned entry into the US market represents another significant milestone in the company’s global expansion journey. The US financial market presents a wealth of opportunities for fintech innovators like GenTwo, with its vast size and diversity of financial services. As GenTwo prepares for this next phase of growth, the company is poised to bring its innovative solutions to new clients, further expanding its global footprint. The strategic expansion into high-potential markets underscores GenTwo’s commitment to driving financial innovation and enhancing the accessibility and efficiency of investment products worldwide.

Conclusion

Swiss fintech company GenTwo has officially inaugurated a new office in the UK, signaling a substantial expansion into one of the world’s leading financial markets. This strategic decision was unveiled during an event at the Swiss Embassy in London on October 29. The UK, recognized for its strong financial services industry and with London’s reputation as a major global financial center, offers an excellent growth opportunity for GenTwo’s innovative ‘Assetization’ platform.

GenTwo’s platform allows financial intermediaries to convert a diverse range of assets, including traditional investments, alternative assets, and digital assets, into bankable financial products. This distinctive method differentiates GenTwo from conventional providers by providing a speedy, cost-efficient, and highly adaptable solution. It improves transparency and operational efficiency, enabling the creation of tailor-made investment products. By opening access to previously untapped markets and asset classes, GenTwo’s solutions effectively overcome the limitations imposed by outdated systems, paving the way for new financial innovations.

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