Erie Strategic Ventures Fuels Innovation with Investments in Tech Startups Wagmo, Roots Automation, and Trust & Will

Erie Strategic Ventures, the venture capital arm of Erie Insurance, has recently made strategic investments in three innovative portfolio companies. These investments aim to drive growth and innovation in the insurance industry while providing value to ERIE, its agents, and policyholders. The companies included in this investment are Wagmo, Roots Automation, and Trust & Will, each operating in different sectors with unique offerings.

Background on Erie Strategic Ventures Fund

Launched in August 2022, the Erie Strategic Ventures fund focuses on investing in the personal and commercial insurance value chain, as well as adjacent sectors that have the potential to deliver substantial value to ERIE and its stakeholders. With a forward-thinking approach, the fund seeks out disruptive and innovative companies that align with Erie’s vision for the future of insurance.

Investment in Wagmo

One of the companies that Erie Strategic Ventures has invested in is Wagmo. Wagmo offers a tech-enabled pet care solution that includes unique pet wellness and insurance products tailored for employers. By leveraging technology, Wagmo aims to revolutionize the pet care industry by providing comprehensive and customizable services that meet the needs of both employers and pet owners.

Investment in Roots Automation

Roots Automation is another company that has received strategic investment from Erie Strategic Ventures. Roots Automation utilizes artificial intelligence trained on insurance-specific data to automate manual and time-consuming processes across claims, underwriting, and insurance operations. By employing AI-powered automation, Roots Automation streamlines workflows, improves efficiency, and reduces human error, enabling insurance companies to provide faster and more accurate services to their customers.

Investment in Trust & Will

Erie Strategic Ventures also recognized the potential in Trust & Will, an online digital estate planning and settlement platform. Trust & Will offers individuals an easy, fast, and trusted way to establish an estate plan or navigate probate. Through its user-friendly platform, Trust & Will simplifies the often complex and overwhelming process of estate planning, making it accessible to a broader audience.

Additional information about Erie Insurance

Aside from strategic investments, Erie Insurance has also achieved significant milestones. In 2022, the company generated $8.6 billion in direct written premium, solidifying its position as the 12th largest homeowners insurer, 12th largest automobile insurer, and 13th largest commercial lines insurer based on direct premium written. These achievements reflect the trust and confidence that policyholders and the industry at large place in Erie Insurance.

Erie Strategic Ventures’ Support for Portfolio Companies

Erie Strategic Ventures leverages Erie Insurance’s industry leadership and value proposition to support the growth and development of its portfolio companies. By providing resources, expertise, and access to a vast network of industry professionals, Erie Strategic Ventures aims to propel these companies towards success. Through these strategic partnerships, both Erie Insurance and the portfolio companies stand to benefit from the collaboration and innovation that arises.

ERIE’s Commitment to Fostering Innovation

With nearly a century of insurance expertise, Erie Insurance understands the importance of embracing innovation and technology to stay ahead of industry trends. As a customer and development partner for startups, Erie actively seeks and supports innovative projects that have the potential to transform the insurance landscape. By nurturing these relationships and fostering a culture of innovation, Erie aims to strengthen its position as a leading insurance provider.

Summary of Investments

In summary, Erie Strategic Ventures has made strategic investments in three companies operating in different sectors of the insurance industry. These investments span the areas of tech-enabled pet wellness and insurance, AI-powered insurance operations, and digital estate planning. By diversifying its investment portfolio, Erie Insurance demonstrates its commitment to exploring new opportunities and staying at the forefront of innovation in the insurance market.

Erie Strategic Ventures’ recent investments in Wagmo, Roots Automation, and Trust & Will demonstrate the company’s dedication to driving innovation in the insurance industry. Through these strategic partnerships, Erie Insurance aims to leverage its industry expertise and resources to support the growth and development of these cutting-edge companies. As a relationship-oriented company, Erie Insurance believes that these investments will create numerous opportunities for mutual benefit, while also contributing to the advancement of the insurance industry as a whole.

Explore more

Leadership: The Key to Scaling Skilled Trades Businesses

Imagine a small plumbing firm with a backlog of projects, a team stretched thin, and an owner-operator buried under administrative tasks while still working on-site, struggling to keep up with demand. This scenario is all too common in the skilled trades industry, where technical expertise often overshadows the need for strategic oversight, leading to stagnation. The reality is stark: without

How Can Businesses Support Domestic Violence Victims?

Introduction Imagine a workplace where employees silently grapple with the trauma of domestic violence, fearing judgment or job loss if their struggles become known, while the company suffers from decreased productivity and rising costs due to this hidden crisis. This pervasive issue affects millions of individuals across the United States, with profound implications not only for personal lives but also

Why Do Talent Management Strategies Fail and How to Fix Them?

What happens when the systems meant to reward talent and dedication instead deepen unfairness in the workplace? Across industries, countless organizations invest heavily in talent management strategies, aiming to build a merit-based culture where the best rise to the top. Yet, far too often, these efforts falter, leaving employees disillusioned and companies grappling with inequity and inefficiency. This pervasive issue

Mastering Digital Marketing for NGOs in 2025: A Guide

In a world where over 5 billion people are online daily, NGOs face an unprecedented opportunity to amplify their missions through digital channels, yet the challenge of cutting through the noise has never been greater. Imagine an organization like Dianova International, working across 17 countries on critical issues like health, education, and gender equality, struggling to reach the right audience

How Can Leaders Prepare for the Cognitive Revolution?

Embracing the Intelligence Age: Why Leaders Must Act Now Imagine a world where machines not only perform tasks but also think, learn, and adapt alongside human workers, transforming every industry from manufacturing to healthcare in ways we are only beginning to comprehend. This is not a distant dream but the reality of the cognitive industrial revolution, often referred to as