Enhancing Equipment Protection: Assurant and CNH Industrial Capital Join Forces to Offer Comprehensive Insurance Solutions

Assurant, a global provider of risk management solutions, has partnered with CNH Industrial Capital, the financial services arm of CNH Industrial, to offer equipment protection and insurance products through CNH Industrial’s dealer network. The partnership aims to provide customers with better protection solutions and improve the customer experience, product offerings, and alignment with base warranty. In this article, we will discuss Assurant Commercial Equipment, CNH Industrial, the multiple protection and insurance products offered, partnership expertise, customer experience improvement, focus on commercial equipment business, other Assurant partnerships, the full suite of protection products and services, and the significance of the partnership for the commercial equipment industry.

Assurant Commercial Equipment

Assurant Commercial Equipment has positioned itself as a market leader in protection products for the commercial equipment industry. With over 30 years of experience in this sector, Assurant offers customized protection products for business owners, rental companies, dealerships, and equipment manufacturers. The protection products cover a wide range of equipment, including construction, agriculture, landscaping, material handling, and transportation. Assurant’s tailored approach to protection enables equipment owners to choose plans that fit their specific needs.

CNH Industrial

CNH Industrial is a global leader in agricultural and construction equipment and services produced through its family of brands, including Case IH, New Holland Agriculture, and Iveco. With over 120,000 employees worldwide, CNH Industrial operates in 190 countries, producing a wide range of products, including tractors, agricultural machinery, construction equipment, and commercial vehicles.

Multiple Protection and Insurance Products

CNH Industrial dealers in the United States will be able to offer multiple equipment protection and insurance products to their customers thanks to the partnership between Assurant and CNH Industrial Capital. The offered products reportedly include service contracts, extended warranties, damage protection, guaranteed asset protection (GAP), credit life and disability insurance, and building and inventory insurance. The comprehensive range of protection and insurance products aims to cater to the varying needs of commercial equipment buyers and improve their overall experience.

Partnership expertise

The partnership combines the expertise and support of an established, best-in-class equipment protection and insurance product provider with CNH Industrial’s deep experience in catering to the needs of agricultural and construction equipment buyers. The partnership’s aim is to complement each other’s expertise and provide better protection products and services to commercial equipment owners.

Improving Customer Experience

The partnership aims to improve overall customer experience, product offerings, and alignment with the base warranty. The goal is to provide customers with a seamless buying experience that extends from the purchase of their commercial equipment to handling any claims or issues. The partnership’s protection solutions also align with CNH Industrial’s base warranty, intended to improve equipment owners’ confidence.

Focus on the commercial equipment business

The partnership focuses on providing best-in-class protection solutions that meet the evolving needs of the commercial equipment business. By combining Assurant’s expertise in protection products and CNH Industrial’s experience in commercial equipment, the partnership aims to provide customized and comprehensive protection solutions to a broad customer base.

Other Assurant partnerships

Earlier this year, Assurant partnered with Avenue5 Residential to provide renters’ insurance. This partnership aims to offer a protection solution for apartment residents that combines technology and personalized service.

Full suite of protection products and services

Assurant provides a full suite of protection products and services that aim to help customers protect themselves from a wide range of risks. The company offers protection for businesses, homes, vehicles, mobile devices, appliances, and other valuable assets. Assurant’s protection products can be tailored to meet the specific needs of the customer, whether it’s for a single item or a comprehensive risk management solution.

In conclusion, the partnership between Assurant and CNH Industrial Capital aims to provide better protection solutions to commercial equipment owners in the United States. By combining the expertise of an established, best-in-class equipment protection and insurance product provider with CNH Industrial’s deep experience in catering to the needs of agricultural and construction equipment buyers, the partnership aims to improve the overall customer experience, product offerings, and alignment with base warranty. With Assurant’s full suite of protection products and services, the partnership aims to provide comprehensive protection solutions to a wide range of customers. As a result, the partnership is expected to have a significant impact on the commercial equipment industry by offering better protection solutions and improving the customer experience.

Explore more

How Companies Can Fix the 2026 AI Customer Experience Crisis

The frustration of spending twenty minutes trapped in a digital labyrinth only to have a chatbot claim it does not understand basic English has become the defining failure of modern corporate strategy. When a customer navigates a complex self-service menu only to be told the system lacks the capacity to assist, the immediate consequence is not merely annoyance; it is

Customer Experience Must Shift From Philosophy to Operations

The decorative posters that once adorned corporate hallways with platitudes about customer-centricity are finally being replaced by the cold, hard reality of operational spreadsheets and real-time performance data. This paradox suggests a grim reality for modern business leaders: the traditional approach to customer experience isn’t just stalled; it is actively failing to meet the demands of a high-stakes economy. Organizations

Strategies and Tools for the 2026 DevSecOps Landscape

The persistent tension between rapid software deployment and the necessity for impenetrable security protocols has fundamentally reshaped how digital architectures are constructed and maintained within the contemporary technological environment. As organizations grapple with the reality of constant delivery cycles, the old ways of protecting data and infrastructure are proving insufficient. In the current era, where the gap between code commit

Observability Transforms Continuous Testing in Cloud DevOps

Software engineering teams often wake up to the harsh reality that a pristine green dashboard in the staging environment offers zero protection against a catastrophic failure in the live production cloud. This disconnect represents a fundamental shift in the digital landscape where the “it worked in staging” excuse has become a relic of a simpler era. Despite a suite of

The Shift From Account-Based to Agent-Based Marketing

Modern B2B procurement cycles are no longer initiated by human executives browsing LinkedIn or attending trade shows but by autonomous digital researchers that process millions of data points in seconds. These digital intermediaries act as tireless gatekeepers, sifting through white papers, technical documentation, and peer reviews long before a human decision-maker ever sees a branded slide deck. The transition from