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Embri Expands Insurance for Bikes and High-End Tech at Point of Sale

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by Caitlyn Jones
November 26, 2024
Embri Expands Insurance for Bikes and High-End Tech at Point of Sale

Imagine purchasing a high-end bicycle or a piece of sophisticated tech, only to face the daunting task of insuring it separately after the purchase. This becomes a hassle for many buyers, often leading to delays in coverage or, worse, leaving valuable items uninsured. Recognizing this issue, Embri, a prominent embedded insurance platform, has taken significant strides to enhance its range of offerings. The platform, which already provides solutions for luxury watches and high-value jewelry, has now expanded its services to include bike and high-end tech insurance. This addition allows retailers to offer seamless insurance solutions directly at the point of sale, ensuring that their customers’ valuable possessions are protected immediately without extra steps.

Embedded insurance, which aims to make the integration of insurance in the purchase process more seamless, is projected to achieve a staggering $700 billion in global gross written premiums by 2030. It revolutionizes the consumer experience by embedding insurance into the very act of purchasing an item. This not only simplifies the process but also caters to the rising demands for instant and convenient insurance solutions. Embri’s latest addition particularly addresses the growing issue of bike theft in the UK. In recent years, the country has witnessed a disturbing increase in bicycle thefts, from 66,960 in 2022/23 to 77,170 in 2023/24. Unfortunately, only 1% of these cases lead to formal prosecution, highlighting a significant gap in consumer protection.

Meeting Market Demands

Embedded insurance, designed to seamlessly integrate insurance into purchase processes, is expected to reach $700 billion in global gross written premiums by 2030. It transforms the consumer experience by embedding insurance into the buying process, simplifying it and addressing the increasing demand for instant, convenient coverage solutions. Embri’s latest expansion is particularly relevant in the UK, where bike theft has risen sharply, from 66,960 incidents in 2022/23 to 77,170 in 2023/24. Alarmingly, only 1% of these thefts result in prosecution, highlighting a significant gap in consumer protection.

InsurTech

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