Embracing the Future of Transactions: Navigating the Shift to Modern Payment Solutions in the Real Estate Industry

The real estate industry has long been known for its reliance on traditional payment methods like checks and wire transfers. However, the industry is now recognizing the value of modern payment solutions, particularly real-time payments, in maintaining and strengthening relationships with vendors and suppliers. As a result, real estate firms across the United States are beginning to explore alternative payment methods to handle vendor and supplier payments. In this article, we’ll examine the challenges and opportunities that real estate firms face when adopting new payment solutions.

The Importance of Vendor and Supplier Partnerships in Real Estate Firms’ Payment Solution Decisions

Real estate firms have a vested interest in maintaining strong relationships with their vendors and suppliers, and are beginning to recognize that the payment solutions they use can affect those relationships. In a recent survey, nearly 90% of real estate firms reported that their vendor and supplier partnerships were very or extremely influential in deciding which payment solutions to use when sending payments to other businesses. Real estate firms are realizing that adopting modern payment solutions can help maintain and strengthen their relationships with vendors and suppliers, leading to better pricing, more favorable contract terms, and increased business opportunities.

Obstacles to Adopting Additional Payment Methods

While real estate firms understand the importance of adopting modern payment solutions, most firms face obstacles in doing so. The survey found that the majority of firms noted obstacles to adopting additional payment methods. These obstacles include the cost of implementation, the difficulty of integrating new payment systems into existing IT systems, and staff training.

The current adoption of real-time payments in real estate firms is

Despite the obstacles, some real estate firms have already begun to adopt real-time payments. However, only 1% of firms currently use real-time payments. The vast majority continue to use traditional payment methods, like checks and wire transfers, for vendor and supplier payments.

Future Adoption Plans for Real-Time Payments in Real Estate Firms

Despite the slow adoption of real-time payments in the real estate industry thus far, the survey found that the majority of firms plan to adopt real-time payment solutions in the future. Specifically, 90% plan to adopt real-time payment solutions to receive payments, and 77% plan to adopt these solutions for making payments in the next year.

Cost Considerations in the Adoption of Real-Time Payments

One of the key obstacles to the adoption of real-time payments is their cost. While real-time payments are generally faster and more efficient than other payment methods, they can also be more expensive. 51% of businesses cited the cost of sending payments using real-time payments as a key hurdle to adoption.

Legacy IT system challenges in the adoption of real-time payments

In addition to cost, the difficulty of replacing or updating legacy IT systems is another obstacle to the adoption of real-time payments. The survey found that 62% of real estate firms identified it as a significant challenge.

Despite these challenges, real estate firms are increasingly recognizing the potential for real-time payments to replace checks and other payment methods. 84% of these firms believe that real-time payments will replace checks for sending payments, and 77% say the same for receiving payments. Additionally, 65% of respondents think real-time payments are positioned to replace standard automated clearing house (ACH) and debit cards as methods of making payments.

Using virtual cards to replace less frequently used payment methods

Finally, the survey found that one-third of real estate firms plan to use virtual cards for sending payments. Virtual cards are similar to traditional credit cards, but are designed for one-time use, making them more secure and less vulnerable to fraud.

The real estate industry is slowly but surely moving towards the adoption of modern payment solutions, particularly real-time payments. While there are challenges to overcome, real estate firms are recognizing the benefits of these payment solutions in terms of strengthening relationships with vendors and suppliers. As real estate firms continue to adopt these technologies, we can expect to see a shift away from traditional payment methods like checks and wire transfers.

Explore more

Trend Analysis: Agentic AI in Data Engineering

The modern enterprise is drowning in a deluge of data yet simultaneously thirsting for actionable insights, a paradox born from the persistent bottleneck of manual and time-consuming data preparation. As organizations accumulate vast digital reserves, the human-led processes required to clean, structure, and ready this data for analysis have become a significant drag on innovation. Into this challenging landscape emerges

Why Does AI Unite Marketing and Data Engineering?

The organizational chart of a modern company often tells a story of separation, with clear lines dividing functions and responsibilities, but the customer’s journey tells a story of seamless unity, demanding a single, coherent conversation with the brand. For years, the gap between the teams that manage customer data and the teams that manage customer engagement has widened, creating friction

Trend Analysis: Intelligent Data Architecture

The paradox at the heart of modern healthcare is that while artificial intelligence can predict patient mortality with stunning accuracy, its life-saving potential is often neutralized by the very systems designed to manage patient data. While AI has already proven its ability to save lives and streamline clinical workflows, its progress is critically stalled. The true revolution in healthcare is

Can AI Fix a Broken Customer Experience by 2026?

The promise of an AI-driven revolution in customer service has echoed through boardrooms for years, yet the average consumer’s experience often remains a frustrating maze of automated dead ends and unresolved issues. We find ourselves in 2026 at a critical inflection point, where the immense hype surrounding artificial intelligence collides with the stubborn realities of tight budgets, deep-seated operational flaws,

Trend Analysis: AI-Driven Customer Experience

The once-distant promise of artificial intelligence creating truly seamless and intuitive customer interactions has now become the established benchmark for business success. From an experimental technology to a strategic imperative, Artificial Intelligence is fundamentally reshaping the customer experience (CX) landscape. As businesses move beyond the initial phase of basic automation, the focus is shifting decisively toward leveraging AI to build