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Bridgeline and CSS Commerce Partner to Boost eCommerce Search

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by Mikhail Hamilton
March 28, 2024
Bridgeline and CSS Commerce Partner to Boost eCommerce Search

Bridgeline Digital, Inc., a leader in cloud-based marketing technology, has entered into a new partnership with CSS Commerce, experts in advanced technical integrations, to take eCommerce search functionality to the next level. This collaboration looks to enhance how customers interact with search features on platforms like BigCommerce and Magento—services relied upon by notable clients including Black Diamond and Berlin Packaging. The central component of this initiative is the integration of Bridgeline’s acclaimed HawkSearch, an innovative AI-powered search solution.

Elevating Search with HawkSearch

HawkSearch showcases a range of sophisticated features that set it apart from traditional search technologies. One of its most remarkable capabilities is image recognition, along with an AI engine specifically designed to revolutionize the way searches are conducted in the eCommerce space, particularly for manufacturers and distributors. The anticipated result of this collaboration is a significant improvement in search experiences, enabling users to find desired products with greater ease and precision.

A Strategic Collaboration for Enhanced eCommerce

The excitement about the potential of this partnership is palpable on both sides. Ari Kahn, CEO of Bridgeline Digital, states that this strategic partnership is likely to be transformative for the search functionalities offered to their eCommerce clients. On the CSS Commerce side, Tom Sieger, Managing Partner, regards the incorporation of HawkSearch as a visionary step toward leveraging AI to refine eCommerce services.

The Future of eCommerce Search

The Bridgeline and CSS Commerce partnership reflects a broader industry movement toward integrating cutting-edge search technology with seamless integration services. This responds to the urgent requirement for eCommerce platforms to dynamically adjust to the rapidly changing needs of online consumers. The aim is to provide a search experience that is both intuitive and productive, supporting clients in expanding their digital footprint and meeting the high expectations of modern online shoppers.

Business StrategyDigital TransformationEcommerce

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