BBVA Partners with AWS to Put AI and Data Technologies at the Heart of Its Business

Spanish bank BBVA has announced its plans to put artificial intelligence and data technologies at the heart of its business strategy. BBVA intends to leverage these technologies to enhance internal processes, risk management, growth, and customer-facing services. To support these efforts, BBVA has partnered with Amazon Web Services (AWS) to utilize cloud-based machine learning and analytics.

BBVA’s strategy is to put AI and data technologies at the heart of its business

BBVA is looking to harness the power of artificial intelligence and data technologies to improve all aspects of its business. The bank believes that the use of these technologies will enable it to deliver more personalized and effective services to its customers, while also reducing costs and improving efficiency in all of its operations. BBVA’s global head of data engineering, Ricardo Oliver, sees this partnership with AWS as a significant milestone in the bank’s efforts to become a more data-driven organization.

The use of cloud-based machine learning and analytics from Amazon Web Services supports this strategy

To support BBVA’s strategy, the bank has turned to Amazon Web Services to utilize its cloud-based machine learning and analytics tools. These tools will enable BBVA to build predictive analytics applications that can analyze vast amounts of data to identify trends, predict customer behavior, and make more informed decisions. With these tools, BBVA will be able to create a more comprehensive understanding of its customers’ needs and preferences in real time.

Plans for a new data platform are a significant milestone for BBVA

As part of its partnership with AWS, BBVA plans to build a new data platform that will serve as a secure repository of all its operational and customer data. This new platform will be built using AWS Lake Formation and Data Zone tools that can build, manage, and secure the data. By creating this platform, BBVA will have access to a centralized source of data that can be analyzed more efficiently, allowing the bank to make better decisions and provide more personalized services to its customers.

The AWS Lake Formation and DataZone are tools for building, managing, and securing a data platform

BBVA has chosen to use AWS Lake Formation and DataZone tools to build, manage, and secure its new data platform. The AWS Lake Formation is a collection of services and tools that can help organizations build and manage data lakes, while DataZone is an AWS security and compliance tool. By utilizing these tools, BBVA can ensure that its data is secure and complies with all financial services regulations.

The role of over 1,000 data scientists in BBVA’s AI Factory is to build, train, and deploy machine learning models

BBVA has more than 1,000 data scientists in its AI Factory who will play a vital role in the bank’s data-driven strategy. These data scientists will use Amazon Sagemaker to build, train, and deploy machine learning models for predictive analytics applications. Thanks to these machine learning models and the massive amount of data that BBVA will have access to, the bank will be able to deliver more personalized and effective services to its customers.

BBVA has an existing relationship with AWS to manage data as part of its digital transformation journey

BBVA already has an existing relationship with AWS in managing data for its digital transformation journey. The bank’s investment banking unit uses AWS cloud technology and services from market information provider Bloomberg to build a platform known as BBVA C-Fit, which traders use to manage data directly. This platform demonstrates how BBVA has already been utilizing AWS technology to become a more data-driven organization.

Widespread AI investments in banks span from customer interactions to investment banking strategies

BBVA’s efforts to put AI and data technologies at the heart of its business strategy are not unique. Banks across the world are now spending heavily on AI, with investments ranging from customer interactions at consumer-facing units to supporting investment banking strategies. These efforts highlight the importance of AI and data technologies in the banking industry and demonstrate how these technologies can help banks become more competitive and efficient.

Transparency issues exist in the reporting policies for responsible AI among European banks

While there is no denying the benefits of AI and data technologies in the banking industry, there are still concerns about the responsible use of these technologies. A recent study by Evident found that European banks were the least transparent when it came to reporting their policies for responsible AI. This finding highlights the need for banks like BBVA to be transparent about their use of AI and data technologies and to ensure that they use these technologies in a responsible and ethical manner.

BBVA’s partnership with AWS to put AI and data technologies at the heart of its business strategy is a significant milestone for the bank and the banking industry as a whole. By leveraging these technologies, BBVA can deliver more personalized and effective services to its customers while also reducing costs and improving efficiency in all its operations. However, it is important for banks to be transparent about their use of AI and data technologies and to ensure that they use these technologies in a responsible and ethical way.

Explore more

What Is the Future of Vietnam’s E-Commerce Powerhouse?

The bustling streets of Ho Chi Minh City, once defined by the rhythmic hum of motorbikes and street vendors, have now become the frantic nerve center for a digital retail revolution that is redrawing the economic map of Southeast Asia. This transformation is not merely about changing consumption habits; it represents a comprehensive structural overhaul of how value is created

Are the Lines Between PR and Marketing Finally Vanishing?

Modern consumers no longer distinguish between a carefully crafted press release and a targeted digital advertisement appearing in their social feeds because they consume information in a seamless, non-linear fashion. The divide between buying audience attention and earning it has dissolved into a singular stream of consciousness where brand reputation and sales tactics collide. Historically, marketing and public relations existed

Local Businesses Must Master Hyper-Local Marketing in 2026

The modern consumer no longer wanders aimlessly through city streets in search of a specific service but instead relies on a digital compass that prioritizes immediate geographical relevance and instant gratification. This shift toward a hyper-targeted search environment has transformed the local marketplace into a high-speed arena where proximity and precision dictate commercial survival. In this landscape, neighborhood businesses are

How to Optimize Your Website for AI Search Results

The silent majority of digital interactions today occurs beneath the surface of traditional browsing as non-human agents now dictate the visibility of global brands across the internet. Recent statistics confirm that more than 57% of global web traffic is now generated by bots rather than people, marking a fundamental shift in how digital content is consumed. As AI agents become

Which Top 10 RPA Platforms Are Redefining Procurement?

The traditional procurement landscape, once defined by mountains of paperwork and endless manual data entry, has undergone a radical metamorphosis that few could have predicted just a decade ago. For decades, procurement professionals remained tethered to the repetitive grind of invoice reconciliation, manual data transcription, and the constant chasing of supplier follow-ups. Many departments still find themselves spending sixty percent