BBVA Partners with AWS to Put AI and Data Technologies at the Heart of Its Business

Spanish bank BBVA has announced its plans to put artificial intelligence and data technologies at the heart of its business strategy. BBVA intends to leverage these technologies to enhance internal processes, risk management, growth, and customer-facing services. To support these efforts, BBVA has partnered with Amazon Web Services (AWS) to utilize cloud-based machine learning and analytics.

BBVA’s strategy is to put AI and data technologies at the heart of its business

BBVA is looking to harness the power of artificial intelligence and data technologies to improve all aspects of its business. The bank believes that the use of these technologies will enable it to deliver more personalized and effective services to its customers, while also reducing costs and improving efficiency in all of its operations. BBVA’s global head of data engineering, Ricardo Oliver, sees this partnership with AWS as a significant milestone in the bank’s efforts to become a more data-driven organization.

The use of cloud-based machine learning and analytics from Amazon Web Services supports this strategy

To support BBVA’s strategy, the bank has turned to Amazon Web Services to utilize its cloud-based machine learning and analytics tools. These tools will enable BBVA to build predictive analytics applications that can analyze vast amounts of data to identify trends, predict customer behavior, and make more informed decisions. With these tools, BBVA will be able to create a more comprehensive understanding of its customers’ needs and preferences in real time.

Plans for a new data platform are a significant milestone for BBVA

As part of its partnership with AWS, BBVA plans to build a new data platform that will serve as a secure repository of all its operational and customer data. This new platform will be built using AWS Lake Formation and Data Zone tools that can build, manage, and secure the data. By creating this platform, BBVA will have access to a centralized source of data that can be analyzed more efficiently, allowing the bank to make better decisions and provide more personalized services to its customers.

The AWS Lake Formation and DataZone are tools for building, managing, and securing a data platform

BBVA has chosen to use AWS Lake Formation and DataZone tools to build, manage, and secure its new data platform. The AWS Lake Formation is a collection of services and tools that can help organizations build and manage data lakes, while DataZone is an AWS security and compliance tool. By utilizing these tools, BBVA can ensure that its data is secure and complies with all financial services regulations.

The role of over 1,000 data scientists in BBVA’s AI Factory is to build, train, and deploy machine learning models

BBVA has more than 1,000 data scientists in its AI Factory who will play a vital role in the bank’s data-driven strategy. These data scientists will use Amazon Sagemaker to build, train, and deploy machine learning models for predictive analytics applications. Thanks to these machine learning models and the massive amount of data that BBVA will have access to, the bank will be able to deliver more personalized and effective services to its customers.

BBVA has an existing relationship with AWS to manage data as part of its digital transformation journey

BBVA already has an existing relationship with AWS in managing data for its digital transformation journey. The bank’s investment banking unit uses AWS cloud technology and services from market information provider Bloomberg to build a platform known as BBVA C-Fit, which traders use to manage data directly. This platform demonstrates how BBVA has already been utilizing AWS technology to become a more data-driven organization.

Widespread AI investments in banks span from customer interactions to investment banking strategies

BBVA’s efforts to put AI and data technologies at the heart of its business strategy are not unique. Banks across the world are now spending heavily on AI, with investments ranging from customer interactions at consumer-facing units to supporting investment banking strategies. These efforts highlight the importance of AI and data technologies in the banking industry and demonstrate how these technologies can help banks become more competitive and efficient.

Transparency issues exist in the reporting policies for responsible AI among European banks

While there is no denying the benefits of AI and data technologies in the banking industry, there are still concerns about the responsible use of these technologies. A recent study by Evident found that European banks were the least transparent when it came to reporting their policies for responsible AI. This finding highlights the need for banks like BBVA to be transparent about their use of AI and data technologies and to ensure that they use these technologies in a responsible and ethical manner.

BBVA’s partnership with AWS to put AI and data technologies at the heart of its business strategy is a significant milestone for the bank and the banking industry as a whole. By leveraging these technologies, BBVA can deliver more personalized and effective services to its customers while also reducing costs and improving efficiency in all its operations. However, it is important for banks to be transparent about their use of AI and data technologies and to ensure that they use these technologies in a responsible and ethical way.

Explore more

How Firm Size Shapes Embedded Finance Strategy

The rapid transformation of mundane business platforms into sophisticated financial ecosystems has effectively redrawn the competitive boundaries for companies operating in the modern economy. In this environment, the integration of banking, payments, and lending services directly into a non-financial company’s digital interface is no longer a luxury for the avant-garde but a baseline requirement for economic viability. Whether a company

What Is Embedded Finance vs. BaaS in the 2026 Landscape?

The modern consumer no longer wakes up with the intention of visiting a bank, because the very concept of a financial institution has migrated from a physical storefront into the digital oxygen of everyday life. This transformation marks the definitive end of banking as a standalone chore, replacing it with a fluid experience where capital management is an invisible byproduct

How Can Payroll Analytics Improve Government Efficiency?

While the hum of a government office often suggests a routine of paperwork and protocol, the digital pulses within its payroll systems represent the heartbeat of a nation’s economic stability. In many public administrations, payroll data is viewed as little more than a digital receipt—a record of transactions that concludes once a salary reaches a bank account. Yet, this information

Global RPA Market to Hit $50 Billion by 2033 as AI Adoption Surges

The quiet hum of high-speed data processing has replaced the frantic clicking of keyboards in modern back offices, marking a permanent shift in how global businesses manage their most critical internal operations. This transition is not merely about speed; it is about the fundamental transformation of human-led workflows into self-sustaining digital systems. As organizations move deeper into the current decade,

New AGILE Framework to Guide AI in Canada’s Financial Sector

The quiet hum of servers across Canada’s financial heartland now dictates more than just basic transactions; it increasingly determines who qualifies for a mortgage or how a retirement fund reacts to global volatility. As algorithms transition from the shadows of back-office automation to the forefront of consumer-facing decisions, the stakes for oversight have never been higher. The findings from the