New research from Ecommpay has shed light on an emerging trend among e-commerce merchants: 61% now prioritize choosing payment providers based on their commitment to Environmental, Social, and Governance (ESG) principles. An additional 38% consider it an important factor, reflecting the growing significance of sustainability values in business decisions. Strikingly, 94% of respondents view major payment providers, including Ecommpay, as socially responsible, underscoring the importance of aligning with partners who share similar values.
Miranda McLean, Chief Marketing Officer of Ecommpay, highlights the necessity for payment providers to showcase their ESG credentials, noting that sustainability extends beyond corporate responsibility to strategic partnerships. Despite this trend, data from the Payments Association reveals a concerning gap: only 5% of payment businesses prioritize ESG in the forthcoming year. This discrepancy points to a potential misalignment between what clients are seeking and what providers are currently prioritizing, indicating room for improvement in the industry.
Ecommpay’s approach emphasizes financial inclusivity through accessible and sustainable solutions, reflected in their recently revamped website designed with accessibility in mind. McLean stresses the need for the industry to adopt similar practices to offer inclusive, affordable, and flexible payment solutions. By doing so, payment providers can not only meet the evolving demands of their clients but also contribute to broader social and environmental goals.
The “Ecommpay for Good” program epitomizes the company’s commitment to inclusivity, focusing on helping businesses enhance their accessibility. This initiative benefits both customers and companies, supporting Ecommpay’s mission to advance financial inclusivity for mid-size and enterprise businesses on both domestic and international scales. These efforts underline the increasing value merchants place on ESG credentials when choosing their payment partners and mark significant steps towards a more inclusive and sustainable industry.