b2b-daily
Home | FinTech | E-Commerce

Are E-Commerce Merchants Demanding ESG Commitment from Providers?

Avatar photo
by Mikhail Hamilton
January 6, 2025
Image Credit: Thanakorn Lappattaranan / Vecteezy
Are E-Commerce Merchants Demanding ESG Commitment from Providers?

New research from Ecommpay has shed light on an emerging trend among e-commerce merchants: 61% now prioritize choosing payment providers based on their commitment to Environmental, Social, and Governance (ESG) principles. An additional 38% consider it an important factor, reflecting the growing significance of sustainability values in business decisions. Strikingly, 94% of respondents view major payment providers, including Ecommpay, as socially responsible, underscoring the importance of aligning with partners who share similar values.

Miranda McLean, Chief Marketing Officer of Ecommpay, highlights the necessity for payment providers to showcase their ESG credentials, noting that sustainability extends beyond corporate responsibility to strategic partnerships. Despite this trend, data from the Payments Association reveals a concerning gap: only 5% of payment businesses prioritize ESG in the forthcoming year. This discrepancy points to a potential misalignment between what clients are seeking and what providers are currently prioritizing, indicating room for improvement in the industry.

Ecommpay’s approach emphasizes financial inclusivity through accessible and sustainable solutions, reflected in their recently revamped website designed with accessibility in mind. McLean stresses the need for the industry to adopt similar practices to offer inclusive, affordable, and flexible payment solutions. By doing so, payment providers can not only meet the evolving demands of their clients but also contribute to broader social and environmental goals.

The “Ecommpay for Good” program epitomizes the company’s commitment to inclusivity, focusing on helping businesses enhance their accessibility. This initiative benefits both customers and companies, supporting Ecommpay’s mission to advance financial inclusivity for mid-size and enterprise businesses on both domestic and international scales. These efforts underline the increasing value merchants place on ESG credentials when choosing their payment partners and mark significant steps towards a more inclusive and sustainable industry.

Explore more

AI Progress Shifts from Model Design to Data Quality
June 9, 2026

Introduction The era of achieving exponential intelligence gains simply by stacking more layers onto a neural network or throwing more silicon at the problem has finally reached a point of diminishing returns. While the previous decade focused on the brute-force expansion of model parameters, the current focus has moved toward the refinement of the information these models consume. The primary

Agentic AI Redefines Modern Enterprise Operations
June 9, 2026

Introduction The rapid shift from static digital assistants to autonomous agents has fundamentally altered the structural DNA of global corporations as they seek to navigate an increasingly complex economic environment. This transition represents a significant departure from previous years when artificial intelligence primarily served as a sophisticated search engine or a text generator. Today, the focus has pivoted toward systems

Why SMS Marketing Is Still a Powerhouse for Modern Brands
June 8, 2026

The rapid evolution of consumer behavior has left many traditional digital marketing channels struggling to maintain relevance in an environment where attention spans are increasingly fragmented across multiple platforms. While social media algorithms dictate visibility and email inboxes become graveyard sites for promotional content, short message service technology provides a direct, unmediated conduit to the most personal device an individual

How Can Video Content Modernize Dry Cleaning Marketing?
June 8, 2026

The transition from traditional print advertising to dynamic digital storytelling represents the most significant shift in garment care marketing seen in over three decades, fundamentally changing how local businesses connect with their respective communities. Statistics indicate that while paid search costs for dry cleaners increased by nearly twenty percent from 2026 to 2028, the conversion rates for those same ads

Can Open-Source Apps Replace Your Windows Essentials?
June 8, 2026

The long-standing perception that Microsoft Windows remains the sole ecosystem capable of supporting a high-performance professional workflow is rapidly dissolving as open-source alternatives reach a state of unprecedented maturity. For years, the primary barrier to adopting a Linux-based operating system was the notorious “app gap,” a situation where industry-standard proprietary software simply did not exist for non-Windows platforms. Many users