France may be the next country to embrace crypto-powered commerce as a French real estate firm has signed a partnership deal with mobile crypto payment provider, Lyzi. The deal involves allowing customers to pay with cryptocurrency at all of the company’s shopping malls, incentivizing customers to use crypto via loyalty points and “cashback”-type bonuses.
Apsys enables cryptocurrency payments at shopping malls
Apsys, the French real estate firm, has announced that it will allow customers to pay using cryptocurrency at all of its shopping malls. This marks a new phase in the adoption of cryptocurrencies in France, as one of the country’s largest real estate firms embraces this payment method. Customers will now be able to buy digital gift cards from the Lyzi app and pay at the various restaurants and outlets in Apsys’ malls.
Partnership with Lyzi
Lyzi is the mobile crypto pay solution provider that Apsys has partnered with to enable crypto payments across its properties. Customers using Lyzi will be able to buy digital gift cards using cryptocurrency, which can then be used to pay at Apsys shopping malls. Lyzi’s technology will convert these crypto gift cards to fiat through Apsys’ point-of-sale devices.
Process for Paying with Cryptocurrency at the Mall
To pay with cryptocurrency at the Apsys shopping malls, customers need to first buy a digital gift card from the Lyzi app. After that, they can purchase goods and services at the malls’ restaurants and outlets using the gift card. Lyzi will incentivize customers to use cryptocurrency through a loyalty points system and “cashback”-type bonuses.
Technology behind Crypto Payments
The technology behind the crypto payments offered by Lyzi is simple yet powerful. The mobile crypto payment solution provider converts crypto gift cards to fiat through Apsys’ Point-of-Sale devices, making it easy for customers and merchants alike to complete transactions without the need for complicated processes.
Company’s Intentions to Adopt Cryptocurrency Payments
The French real estate firm has already signaled its intention to adopt crypto payments, having announced around 12 months ago that its flagship Beaugrenelle Paris shopping mall would begin accepting gift card-like crypto payments. The mall also welcomed a temporary pop-up crypto booth, highlighting the growing interest in cryptocurrencies in France.
Previous Crypto Payment Initiatives
Apart from Apsys, other companies in France have also been exploring crypto payments. Just this February, domestic POS giant Ingenico signed a crypto pay deal with Binance’s French arm. This partnership further highlights France’s growing interest in adopting cryptocurrencies as a payment method.
France is clearly moving towards a crypto-enabled future, as more companies are embracing cryptocurrencies. Apsys’ partnership with Lyzi, along with Ingenico’s previous deal with Binance, all point to the growing interest in cryptocurrency within the country. As these partnerships evolve, it is likely that other companies will follow suit, further accelerating the adoption of cryptocurrencies in France.