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AAIS Teams with reThought to Fill US Flood Insurance Gap

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by Caitlyn Jones
May 9, 2024
AAIS Teams with reThought to Fill US Flood Insurance Gap

The American Association of Insurance Services (AAIS) and reThought Flood have embarked on a critical mission—to close the pervasive coverage gap in the US flood insurance market. This partnership comes against the startling backdrop of widespread flood risk in the United States, where nearly every county has experienced flooding since 1996, yet the vast majority of Americans remain uninsured against this threat. The situation is not merely alarming; it underscores a systemic failure to protect property and livelihoods from one of nature’s most common disasters.

This gap is not a reflection of consumer apathy but of historical market shortcomings. Traditional flood insurance has been beleaguered by high premiums, limited coverage options, and a general lack of awareness. The partnership between AAIS and reThought Flood signifies a pivotal shift towards addressing these issues head-on. Leveraging a blend of cutting-edge technology and deep industry expertise, their collaboration stands poised to revolutionize how flood risk is measured, underwritten, and insured.

Pioneering Technological Solutions

The American Association of Insurance Services (AAIS) has partnered with reThought Flood to revolutionize flood insurance. reThought’s cutting-edge technology enhances the accuracy of risk calculations, allowing insurers to offer more precise and cost-effective policies. This marks a significant advancement in flood underwriting, a boon for AAIS’s member companies and consumers alike, making insurance more accessible and economical for the underserved.

AAIS’s Partner Program is key in distributing reThought’s innovations to insurers and brokers, collectively striving to make robust flood coverage widely available. This collaboration is instrumental in streamlining the market, making it more efficient and attuned to consumer needs. Together, AAIS and reThought are not merely bridging a coverage gap, they’re making communities more resilient against the frequent threat of flooding, shifting the landscape of American flood insurance.

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