AAIS Teams with reThought to Fill US Flood Insurance Gap

The American Association of Insurance Services (AAIS) and reThought Flood have embarked on a critical mission—to close the pervasive coverage gap in the US flood insurance market. This partnership comes against the startling backdrop of widespread flood risk in the United States, where nearly every county has experienced flooding since 1996, yet the vast majority of Americans remain uninsured against this threat. The situation is not merely alarming; it underscores a systemic failure to protect property and livelihoods from one of nature’s most common disasters.

This gap is not a reflection of consumer apathy but of historical market shortcomings. Traditional flood insurance has been beleaguered by high premiums, limited coverage options, and a general lack of awareness. The partnership between AAIS and reThought Flood signifies a pivotal shift towards addressing these issues head-on. Leveraging a blend of cutting-edge technology and deep industry expertise, their collaboration stands poised to revolutionize how flood risk is measured, underwritten, and insured.

Pioneering Technological Solutions

The American Association of Insurance Services (AAIS) has partnered with reThought Flood to revolutionize flood insurance. reThought’s cutting-edge technology enhances the accuracy of risk calculations, allowing insurers to offer more precise and cost-effective policies. This marks a significant advancement in flood underwriting, a boon for AAIS’s member companies and consumers alike, making insurance more accessible and economical for the underserved.

AAIS’s Partner Program is key in distributing reThought’s innovations to insurers and brokers, collectively striving to make robust flood coverage widely available. This collaboration is instrumental in streamlining the market, making it more efficient and attuned to consumer needs. Together, AAIS and reThought are not merely bridging a coverage gap, they’re making communities more resilient against the frequent threat of flooding, shifting the landscape of American flood insurance.

Explore more

AI Dominated the Retail Customer Experience in 2025

A retrospective analysis of 2025 reveals a retail landscape that underwent a seismic shift, where the steady evolution of customer experience was abruptly overtaken by a technological revolution powered by artificial intelligence. This transformation was not confined to a single sector or channel; it was a comprehensive overhaul that redefined the very nature of the relationship between consumers and brands.

Consumers Now Value Fairness Over Brand Loyalty

Why a Fair Price Now Trumps a Familiar Name In an economic climate defined by persistent inflation and heightened consumer anxiety, the long-standing relationship between brands and their customers is being fundamentally rewritten. The traditional pillars of brand loyalty—heritage, marketing, and perceived quality—are buckling under the weight of financial pressure. A new, more discerning consumer has emerged, one who is

What Replaced ‘The Customer Is Always Right’?

Beneath the hum of fluorescent lights in contact centers and across the polished floors of retail establishments, a quiet but firm rebellion has been dismantling one of the most foundational maxims in business history. For over a century, the phrase “the customer is always right” served as a revolutionary North Star for service-oriented businesses. This once-powerful principle, however, has evolved

AI Elevates the Human Role in Customer Service

The long-promised fusion of artificial intelligence and customer service has moved from a theoretical future to a tangible, operational reality for businesses worldwide, with 2024 marking a definitive period of widespread technological adoption. As organizations navigate this new landscape, they face a central and defining challenge: how to strategically integrate the immense power of advanced technologies like AI while carefully

AI Coding Boom Burdens DevOps With Flawed Code

The Unseen Cost of Accelerated Development The rapid integration of artificial intelligence into software development, heralded as a revolutionary leap in productivity, is paradoxically creating a significant and growing strain on DevOps teams. A global survey by Sonar reveals a striking trend: while developers are embracing AI coding assistants at an unprecedented rate, this adoption is flooding CI/CD pipelines with