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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Email Cyber Threats: Emerging Tactics and Security Solutions
Marketing Automation / Email Marketing
Email Cyber Threats: Emerging Tactics and Security Solutions

Email continues to be indispensable for global business communications, yet it also remains a primary target for cybercriminals. Despite enhancements in cybersecurity technologies, email has consistently been a favored point of attack due to its relatively straightforward access pathways into organizational networks. Cybercriminals frequently exploit email through various methods, including malicious attachments, phishing schemes, and deceptive URLs, each aiming to

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April 29, 2025
Surging Ransomware Demands Stronger Cybersecurity Defenses
Cyber Security
Surging Ransomware Demands Stronger Cybersecurity Defenses

The digital landscape has become increasingly perilous due to a significant surge in ransomware attacks, as prominently highlighted in the latest Data Breach Investigations Report by Verizon. A staggering 37% rise in ransomware incidents has been observed since the preceding year, with these malicious activities now accounting for nearly half of all data breaches. From an analysis of 22,000 incidents,

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April 29, 2025
Is Your SAP System Vulnerable to a New Exploit?
Cyber Security
Is Your SAP System Vulnerable to a New Exploit?

A critical security flaw, now cataloged as CVE-2025-31324, within SAP NetWeaver poses a menacing threat to numerous enterprises, particularly those in high-stakes sectors like government and large businesses. This vulnerability allows malicious actors to infiltrate systems by exploiting weaknesses in the “/developmentserver/metadatauploader” endpoint, enabling remote code execution and persistent unauthorized access. With SAP NetWeaver’s widespread deployment among crucial infrastructure, this

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April 29, 2025
How Do Small Vulnerabilities Lead to Major Security Breaches?
Cyber Security
How Do Small Vulnerabilities Lead to Major Security Breaches?

Even the most minor security vulnerabilities can rapidly expand into catastrophic breaches under the exploitative skills of adept hackers. These vulnerabilities, often hidden within the vast digital infrastructure, can unknowingly serve as gateways for attackers trying to orchestrate large-scale attacks. The key to safeguarding these systems lies in understanding and addressing every potential weakness, no matter how trivial it may

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April 29, 2025
AI Tools Revolutionizing Content Creation and SEO Strategies
Content Marketing Technology
AI Tools Revolutionizing Content Creation and SEO Strategies

Artificial intelligence has increasingly become a cornerstone in the realm of digital content creation, reshaping the methodologies employed by marketers, bloggers, and businesses. This shift began with the introduction of AI writing tools capable of generating engaging and efficient content with remarkable speed and precision. As of now, these tools are not just supplementary instruments; they have evolved into indispensable

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April 29, 2025
Will Content Marketing Reach $2 Trillion by 2032?
Content Marketing Technology
Will Content Marketing Reach $2 Trillion by 2032?

Content marketing stands on the threshold of a significant transformation, with industry projections estimating an impressive valuation of $2 trillion by 2032. Driven by a compound annual growth rate of 16.9% from 2025, this growth trajectory signals a shift in how businesses communicate and engage with consumers. As digital interactions increase, so does the need for varied content formats. With

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April 28, 2025
How Is AI Revolutionizing Video Marketing in 2025?
Content Marketing Technology
How Is AI Revolutionizing Video Marketing in 2025?

As the digital landscape has evolved, video content has transitioned from being a marketing luxury to an indispensable tool in a brand’s arsenal. This shift has pushed AI-driven solutions to the cutting edge of video marketing strategies. The year 2025 has cemented the role of AI in crafting, optimizing, and personalizing video content, leading to enhanced engagement and efficiency. AI

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April 28, 2025
Eulerity Expands Leadership to Boost AI-Driven Marketing
Marketing Automation / Email Marketing
Eulerity Expands Leadership to Boost AI-Driven Marketing

In the rapidly evolving world of digital marketing, where technological advancements continue to shape industry landscapes, companies are striving to remain competitive. Eulerity, a forward-thinking marketing automation platform, has taken substantial steps toward reinforcing its leadership team to better navigate the intricacies of AI-driven marketing. This move reflects a broader trend where the adoption of artificial intelligence is not only

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April 28, 2025
Choosing Between MDR and Traditional Security Operations
Cyber Security
Choosing Between MDR and Traditional Security Operations

The need for robust cybersecurity strategies is more critical than ever, as threats continue to evolve with increasing complexity. Organizations today face the challenging but crucial decision of choosing between Managed Detection and Response (MDR) solutions and traditional security operations. These models represent differing approaches to fortifying penetration testing teams and enhancing overall security practices. Each option offers distinct advantages

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April 28, 2025
Navigating Cybersecurity Frameworks for CISO Success
Cyber Security
Navigating Cybersecurity Frameworks for CISO Success

The increasingly sophisticated landscape of cyber threats necessitates a strategic and proactive approach to information security within organizations. Chief Information Security Officers (CISOs) are at the forefront of this endeavor, tasked with designing comprehensive cybersecurity frameworks that not only defend against potential breaches but also align with overarching business objectives. This dual responsibility involves managing risk, ensuring compliance with regulatory

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April 28, 2025
M&S Online Operations Hit by Major Cyber Attack
Cyber Security
M&S Online Operations Hit by Major Cyber Attack

In a significant blow to its digital operations, Marks & Spencer (M&S) has been hit by a substantial cyber attack, disrupting its online service platforms. The breach prompted the retail giant to halt online orders and initiate refunds for customers who placed orders last Friday. Acknowledged publicly by the company on Tuesday, this cyber incident forced the suspension of online

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April 28, 2025
AI-Driven Personalization: Transforming Modern Marketing
B2B Marketing
AI-Driven Personalization: Transforming Modern Marketing

The application of AI in personalization has redefined the ways brands engage with their audiences, cementing its place as a critical growth engine in modern marketing. With AI rapidly evolving from basic automation into an essential tool for creating bespoke content, marketers are witnessing a seismic shift in how brand communication is carried out. This analysis examines the AI-driven personalization

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April 28, 2025