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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Are FTC’s Efforts Effectively Reducing Scam and Nuisance Calls?
Cyber Security
Are FTC’s Efforts Effectively Reducing Scam and Nuisance Calls?

The Federal Trade Commission (FTC) has reported a significant decrease in nuisance and scam calls, with complaint volumes dropping by over 50% since 2021. This achievement, highlighted in the agency’s National Do Not Call (DNC) Registry Data Book for Fiscal Year 2024, reflects the effectiveness of the FTC’s strategies in combating unwanted calls. The DNC Registry, which allows consumers to

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Rise of ClickFix: New Threat in Social Engineering for Malware
Cyber Security
Rise of ClickFix: New Threat in Social Engineering for Malware

The landscape of cyber threats is constantly evolving, with threat actors continually developing new techniques to bypass security measures and exploit human vulnerabilities. One such emerging threat is the ‘ClickFix’ technique, a sophisticated social engineering method that has seen a significant rise in use for malware deployment. This article delves into the intricacies of ClickFix, its impact, and the various

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How Is Water Barghest Group Exploiting IoT Devices for Proxy Networks?
Cyber Security
How Is Water Barghest Group Exploiting IoT Devices for Proxy Networks?

In an alarming discovery, security firm Trend Micro has uncovered a significant cybercrime campaign attributed to the Water Barghest group, which is believed to be linked to Russian state-sponsored hackers. Since 2020, the group’s activities have involved the rapid infection of 20,000 IoT devices, which are swiftly listed as proxy networks within ten minutes of their initial compromise. This campaign

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Why Video-First SEO Strategies Are Outperforming Traditional Blogs
Content Marketing Technology
Why Video-First SEO Strategies Are Outperforming Traditional Blogs

In the ever-evolving landscape of digital marketing, businesses are constantly seeking the most effective strategies to drive traffic and conversions. Traditional blog-centric SEO strategies have long been the cornerstone of content marketing. However, a significant shift is occurring as video content emerges as a superior approach for achieving engaging and effective results. This article delves into the reasons behind the

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How Is AI Revolutionizing Content Marketing Strategies?
Content Marketing Technology
How Is AI Revolutionizing Content Marketing Strategies?

Artificial Intelligence (AI) is transforming the landscape of content marketing, offering innovative tools and techniques that enhance the creation, optimization, and analysis of content. This revolution is enabling marketers to engage their audiences more effectively and efficiently, driving higher engagement and conversion rates. By leveraging AI, marketing professionals can now streamline their operations, create personalized experiences, and accurately predict consumer

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How Can SEO Strategies Boost Your Website’s Organic Traffic?
Content Marketing Technology
How Can SEO Strategies Boost Your Website’s Organic Traffic?

Amid fostering an impressive online presence, businesses continually grapple with a crucial challenge: attracting significant, relevant, and sustainable organic traffic to their websites. This struggle has become even more pronounced with the rise of the internet and the subsequent surge in online sales. One of the most effective solutions to this problem lies in implementing robust Search Engine Optimization (SEO)

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AI, Trust, and SEO: The Future of Marketing Strategies by 2025
Content Marketing Technology
AI, Trust, and SEO: The Future of Marketing Strategies by 2025

The marketing landscape is evolving rapidly, driven by advancements in technology, shifting consumer behaviors, and changing regulatory environments. As we look ahead to 2025, several key trends are poised to reshape how marketers approach their strategies. This article explores the future of marketing through the lenses of AI, trust, and SEO, providing insights into what marketers can expect and how

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How Is DEEPDATA Malware Exploiting Fortinet VPN for Credential Theft?
Cyber Security
How Is DEEPDATA Malware Exploiting Fortinet VPN for Credential Theft?

Amid the constantly evolving landscape of cybersecurity threats, a new and troubling development has surfaced involving malware known as DEEPDATA. Deployed by the notable threat actor BrazenBamboo, DEEPDATA takes advantage of a vulnerability in Fortinet’s FortiClient for Windows to steal VPN credentials. This alarming vulnerability was first reported by Volexity in July 2024 and, worryingly, remains unpatched to this day.

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Critical Flaw in TP-Link Routers: Remote Takeover and DoS Risk
Cyber Security
Critical Flaw in TP-Link Routers: Remote Takeover and DoS Risk

A significant security vulnerability has been discovered in TP-Link VN020-F3v(T) routers with firmware version TT_V6.2.1021. This flaw, identified as CVE-2024-11237, allows attackers to remotely take over the routers, leading to potential Denial of Service (DoS) and Remote Code Execution (RCE) attacks. These attacks can severely impact network functionality and compromise data security by allowing unauthorized access and control over network

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Is Chinese Linked Cyber-Espionage on Telecoms the Largest Yet?
Cyber Security
Is Chinese Linked Cyber-Espionage on Telecoms the Largest Yet?

A major cyber-espionage campaign linked to Chinese intelligence has infiltrated numerous U.S. and international telecom companies, including T-Mobile, raising alarms about the security of global communications. The attack is being described by U.S. officials as "historic" and "catastrophic," having primarily targeted high-value intelligence figures and lasting for over eight months. The sophisticated hackers exploited vulnerabilities in telecom infrastructure and employed

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How Can You Create an Effective Black Friday Email Campaign?
Marketing Automation / Email Marketing
How Can You Create an Effective Black Friday Email Campaign?

Creating an effective Black Friday email marketing campaign is crucial for businesses aiming to stand out in a highly competitive retail environment. With the retail industry becoming increasingly competitive, and with Adobe predicting that retailers will spend a staggering $10.8 billion on Black Friday—up 9.9% from 2023—the importance of a well-structured email marketing strategy cannot be overemphasized. Email marketing remains

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How Should You Respond to the Critical Palo Alto PAN-OS Vulnerability?
Cyber Security
How Should You Respond to the Critical Palo Alto PAN-OS Vulnerability?

A major security threat has come to light, targeting one of the prominent names in network security, Palo Alto Networks. This is not a hypothetical scenario but a real, immediate risk, with the company’s PAN-OS firewall management interface being targeted in the wild. The vulnerability in question has received an alarmingly high CVSS score of 9.3, underscoring its criticality. What

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