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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Can AI Revolutionize Cybersecurity with Rapid Exploit Development?
Cyber Security
Can AI Revolutionize Cybersecurity with Rapid Exploit Development?

The significant advancement in the cybersecurity landscape showcases an AI-driven breakthrough where security researcher Matt Keeley leveraged GPT-4 to create a functional exploit for CVE-2025-32433, a critical vulnerability in Erlang/OTP SSH. This achievement precedes any public proof-of-concept (PoC) exploits, marking a transformative shift in how artificial intelligence can assist in executing sophisticated cybersecurity tasks. Keeley’s research underscored the unprecedented capabilities

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April 24, 2025
Are Hidden Noindex Tags Sabotaging Your SEO Efforts?
Content Marketing Technology
Are Hidden Noindex Tags Sabotaging Your SEO Efforts?

In the world of SEO, hidden noindex tags can derail efforts to improve a website’s visibility on search engines. Noindex tags instruct search engines to exclude certain pages from their index, preventing them from appearing in search results. While this can be useful when applied intentionally, unwanted or hidden noindex tags can significantly hinder a site’s performance. Despite careful SEO

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April 24, 2025
Is Traditional SEO Enough for AI Chatbot Visibility?
Content Marketing Technology
Is Traditional SEO Enough for AI Chatbot Visibility?

The advancement of artificial intelligence and large language models has sparked a debate within the digital marketing industry about the adequacy of traditional search engine optimization for AI-driven platforms like ChatGPT. This article explores this debate and examines the distinctions and overlaps between SEO and the newer optimization strategies, Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). As AI

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April 24, 2025
Maximize B2B Content Impact with These Five Proven Tactics
B2B Marketing
Maximize B2B Content Impact with These Five Proven Tactics

In today’s fast-paced digital landscape, creating content that truly resonates with your target audience is more challenging than ever. Every day, B2B marketers are inundated with AI-generated posts that prioritize quantity over quality, resulting in content that fails to make a significant impact. For those managing content operations, optimizing campaigns, or overseeing marketing tech, adhering to strategic content tactics is

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April 24, 2025
Are B2B Marketers Overlooking the Need for Sales Alignment?
B2B Marketing
Are B2B Marketers Overlooking the Need for Sales Alignment?

In the dynamic landscape of B2B marketing, one might assume that modern strategies are seamlessly intertwined with sales processes. However, recent findings from the Pipeline360 State of B2B Pipeline Growth Report present a different story. While B2B marketers are undeniably focused on achieving tangible results, there remains a critical gap in aligning these efforts with sales teams. This disconnect is

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April 24, 2025
How Are Crypto Founders Defending Against Sophisticated Scams?
Cyber Security
How Are Crypto Founders Defending Against Sophisticated Scams?

As the digital currency landscape evolves, so do the cunning schemes targeting crypto founders and their valuable assets. One of the most striking of these scams involves the notorious Lazarus Group, a cybercrime entity affiliated with North Korea. Using sophisticated social engineering tactics, including fake Zoom calls, this group attempts to breach the security of key players in the crypto

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April 23, 2025
Is Your Video Marketing Strategy Ready for 2025?
Content Marketing Technology
Is Your Video Marketing Strategy Ready for 2025?

The advent of 2025 has radically transformed video marketing for UK entrepreneurs. With technological breakthroughs, the methods of engaging with audiences have evolved, moving away from traditional mechanisms to dynamic, real-time interactions. Entrepreneurs now face the challenge of adapting to these new trends to enhance visibility, trust, and conversion rates in an increasingly digital environment. Embracing UHD and Always-On Streaming

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April 23, 2025
How to Improve Email Deliverability for Marketing Success
Marketing Automation / Email Marketing
How to Improve Email Deliverability for Marketing Success

Emails are only effective if they land in subscribers’ inboxes, highlighting the crucial role of email deliverability in ensuring marketing success. High email deliverability means more eyes on your messages, leading to better engagement rates and conversions. Understanding the intricacies of email deliverability and implementing strategies to improve it can significantly enhance the performance of your email marketing campaigns. 1.

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April 23, 2025
How to Create High-Impact Educational Videos?
Content Marketing Technology
How to Create High-Impact Educational Videos?

In the digital age, video content remains one of the most engaging and effective mediums for education. According to recent studies, educational videos are among the top ten most-consumed video content formats worldwide. This popularity arises from video’s inherent ability to teach, demonstrate, and connect with an audience quickly and effectively. However, creating a high-impact educational video involves more than

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April 23, 2025
Microsoft Achieves 92% MFA Adoption in Secure Future Initiative
Cyber Security
Microsoft Achieves 92% MFA Adoption in Secure Future Initiative

Microsoft’s announcement of achieving a 92% adoption rate for phishing-resistant multifactor authentication (MFA) among employee productivity accounts marks a significant milestone in modern cybersecurity. This effort is part of the larger Secure Future Initiative (SFI), which was launched in November 2023 in response to substantial cyberattacks by nation-state actors from China and Russia. The focus has been clear: bolstering the

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April 23, 2025
Are You Safe From the Latest Gmail Phishing Attack? Here’s What to Do
Cyber Security
Are You Safe From the Latest Gmail Phishing Attack? Here’s What to Do

Recently, Gmail, one of the most widely used email services with billions of users globally, has come under attack from sophisticated phishing scams. These scams have successfully bypassed Google’s robust security measures, raising significant concerns among users. Recognizing the severity of these attacks, Google has issued an important update, providing guidelines to protect users against such threats. Understanding these steps

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April 23, 2025
Are You Prepared for Sophisticated Smartphone Scams?
Cyber Security
Are You Prepared for Sophisticated Smartphone Scams?

The rise of sophisticated phone scams has become a significant concern for smartphone users across America and Europe. Chinese cybercriminal organizations primarily orchestrate these scams, posing a substantial threat to individuals’ data, finances, and overall smartphone security. The evolution of these scams has seen an alarming increase in complexity and ingenuity, leveraging advanced technologies to enhance their effectiveness. Users now

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April 23, 2025