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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Future Trends in Manufacturing Marketing: Content Strategies for 2025
Content Marketing Technology
Future Trends in Manufacturing Marketing: Content Strategies for 2025

The manufacturing sector is undergoing a significant transformation in its marketing strategies, driven by technological advancements and evolving customer expectations. As we look towards 2025, it is crucial to understand the current state of content marketing within this industry, the challenges faced, and the emerging trends that will shape future strategies. This article delves into the insights gathered from a

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Mastering SEO Marketing: Boost Your Online Presence
Content Marketing Technology
Mastering SEO Marketing: Boost Your Online Presence

SEO marketing is businesses’ secret weapon to boost their online presence and drive more traffic. But what exactly is SEO in digital marketing, and why is it so important? In this guide, we’ll break down the basics of SEO, how it works with content marketing, and why mastering SEO is essential for growing your brand in today’s digital landscape. Ready

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How Can We Detect AI-Generated Content and Combat Fake Media?
Content Marketing Technology
How Can We Detect AI-Generated Content and Combat Fake Media?

The rapid increase in AI-generated content across the Internet has made it crucial to differentiate between synthetic and genuine media. Since the launch of ChatGPT two years ago, AI-generated content has surged, necessitating effective detection methods. While generative AI tools can assist in routine tasks and creative endeavors, they also pose significant risks when used to deceive, misinform, or spread

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Streamlining B2B Marketing: How Less Content Can Drive More Engagement
Content Marketing Technology
Streamlining B2B Marketing: How Less Content Can Drive More Engagement

In the fast-paced world of B2B marketing, where professionals constantly grapple with an overwhelming influx of information, the task of content curation has become increasingly daunting. A considerable 56% of B2B practitioners report feeling inundated by the vast amount of available content, with 54% asserting that much of it amounts to mere sales pitches rather than valuable insights. Given this

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Is Your Oracle Agile PLM Secure From the CVE-2024-21287 Exploit?
Cyber Security
Is Your Oracle Agile PLM Secure From the CVE-2024-21287 Exploit?

Oracle is alerting the public to a significant security vulnerability affecting its Agile Product Lifecycle Management (PLM) Framework. The defect, identified as CVE-2024-21287, has been assigned a high-severity CVSS score of 7.5, reflecting the substantial risk it poses to users. Notably, this vulnerability can be exploited remotely without needing any form of authentication, making it particularly dangerous as attackers do

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Critical Vulnerabilities in Needrestart Prompt Urgent Updates for Ubuntu
Cyber Security
Critical Vulnerabilities in Needrestart Prompt Urgent Updates for Ubuntu

Recent discoveries by the Qualys Threat Research Unit have spotlighted significant security vulnerabilities in the needrestart package of Ubuntu Server, exposing severe threats that can enable local attackers to gain root privileges without user interaction. This alarming revelation brings to light the critical necessity for immediate action to rectify these flaws. These vulnerabilities have been present since the introduction of

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How Does ANY.RUN Automate Analysis of Complex Cyber Attack Chains?
Cyber Security
How Does ANY.RUN Automate Analysis of Complex Cyber Attack Chains?

ANY.RUN, a prominent tool for malware analysis, has introduced a groundbreaking feature called Smart Content Analysis, integrated within its Automated Interactivity functionality. This innovation aims to revolutionize the way cybersecurity professionals deal with complex cyber attack chains by automatically detonating sophisticated malware and phishing activities. Through this feature, users can significantly accelerate their investigative processes and gain comprehensive insights into

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How Can You Enhance ROI with Effective Email Marketing Strategies?
Marketing Automation / Email Marketing
How Can You Enhance ROI with Effective Email Marketing Strategies?

Email marketing remains a cornerstone of digital marketing strategies, even as new platforms emerge and evolve. Its continued relevance lies in its unique ability to deliver personalized, direct communication to a broad audience. To increase return on investment (ROI), businesses must adopt effective email marketing strategies that connect deeply with their audiences and drive meaningful engagement. This article delves into

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How Can E-Commerce Master Holiday Email Marketing with Ease?
Marketing Automation / Email Marketing
How Can E-Commerce Master Holiday Email Marketing with Ease?

The holiday season presents both immense opportunities and significant challenges for e-commerce businesses. With consumers actively on the hunt for deals and promotions, email marketing emerges as an invaluable tool to drive sales and strengthen customer relationships. The key to mastering holiday email marketing lies in understanding and implementing effective strategies and best practices. This comprehensive guide explores how e-commerce

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How Can You Master and Maximize Your Email Marketing Campaigns?
Marketing Automation / Email Marketing
How Can You Master and Maximize Your Email Marketing Campaigns?

In an era dominated by social media, email marketing remains a crucial tool for businesses looking to build meaningful connections with their audience and drive revenue growth. To maximize the potential of email campaigns, it is essential to adopt a strategic and well-planned approach that ensures each email resonates with recipients and prompts them to take action. Defining Clear Objectives

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How Does Tidio’s Lyro AI Enhance Customer Service Across Channels?
Marketing Automation / Email Marketing
How Does Tidio’s Lyro AI Enhance Customer Service Across Channels?

In an increasingly digital world, the demand for superior customer service solutions has never been higher, placing significant pressure on businesses to find innovative ways to manage interactions efficiently. One company stepping up to this challenge is Tidio, which has further extended the capabilities of its AI-powered customer service platform, Lyro AI, by integrating it with their email channel to

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Is Innovation in Marketing Just Revisiting Old Concepts?
Content Marketing Technology
Is Innovation in Marketing Just Revisiting Old Concepts?

Innovation in marketing often feels like a paradox; while it promises groundbreaking changes and revolutionary ideas, it frequently revisits and repurposes old concepts, adapting them to new contexts and technologies. This scenario beckons the question: is marketing innovation truly about new ideas, or is it simply a reimagining of the past? To navigate this inquiry, one needs to delve into

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