Avatar photo

Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Is Microsoft Addressing Security Flaws in AI and Cloud Services Properly?
Cyber Security
Is Microsoft Addressing Security Flaws in AI and Cloud Services Properly?

Recently, Microsoft has taken considerable measures to address several critical security vulnerabilities within its AI, cloud, enterprise resource planning (ERP), and Partner Center services. The primary focus has been on four specific flaws that could potentially pose significant risks to users. Among these, a particularly concerning one is CVE-2024-49035, which is currently being actively exploited. This vulnerability, identified as a

Read More
How Can Holiday Email Marketing Strategies Boost Your Sales?
Marketing Automation / Email Marketing
How Can Holiday Email Marketing Strategies Boost Your Sales?

As the holiday season approaches, businesses are gearing up for the busiest shopping period of the year, and utilizing effective email marketing strategies can significantly boost revenue and customer engagement. To stand out in the crowded inboxes of your customers, it is essential to implement innovative and personalized email campaigns. Here, we explore practical and easy-to-implement holiday email marketing ideas

Read More
Are Digital Content Creators Neglecting Fact-Checking Practices?
Content Marketing Technology
Are Digital Content Creators Neglecting Fact-Checking Practices?

In a recent survey carried out by UNESCO, a startling revelation about the fact-checking habits of digital content creators has emerged, raising concerns about the integrity and credibility of online information. This survey involved 500 influencers from 45 countries and brought to light that a substantial 62% of digital content creators neglect to engage in rigorous and systematic fact-checking before

Read More
Reframing ‘Know Your Why’ for Customer-Centric Content Marketing
Content Marketing Technology
Reframing ‘Know Your Why’ for Customer-Centric Content Marketing

In the world of content marketing, the strategy of ‘Know Your Why’ has been widely adopted. Originating from Simon Sinek’s influential book Start With Why and his popular TED Talk, this approach encourages brands to focus on their internal motivations and broader purpose. However, while understanding a brand’s ‘why’ is important, it should not be the sole focus. Effective content

Read More
Major Incident at WUTH Hospitals Due to Cybersecurity Issues
Cyber Security
Major Incident at WUTH Hospitals Due to Cybersecurity Issues

The recent declaration of a major incident by Wirral University Teaching Hospital (WUTH) due to an ongoing cybersecurity issue has caused significant disruptions across multiple hospitals under its purview. This incident, although not officially confirmed as a cyber-attack, has led to the cancellation of all outpatient appointments and has forced the Trust to urge the public to use the Emergency

Read More
Can Cyberattacks on NHS Hospitals Be Prevented?
Cyber Security
Can Cyberattacks on NHS Hospitals Be Prevented?

Recent disruptions at the Wirral University Teaching Hospital in northwest England have reignited concerns about the vulnerability of healthcare systems to cyberattacks. A significant cyber incident disrupted operations, forcing the cancellation of outpatient appointments and highlighting the fragility of cyber defenses in the healthcare sector. The situation escalated to the point where a major incident was declared, advising patients to

Read More
How Can Data Insights Optimize Your Black Friday Email Strategy?
Marketing Automation / Email Marketing
How Can Data Insights Optimize Your Black Friday Email Strategy?

Every year, Black Friday feels like a marathon for marketers—a high-stakes race to capture consumer attention and drive sales. With so much noise in the marketplace, standing out is no small feat. However, email marketing remains one of the most effective tools for engaging audiences and boosting sales. Leveraging data insights can significantly enhance the performance of your email campaigns,

Read More
Is Local SEO Still Relevant in Digital Marketing Landscape?
Content Marketing Technology
Is Local SEO Still Relevant in Digital Marketing Landscape?

Local SEO is not dead; it remains a vital strategy for businesses in 2024 and beyond. The relevance of local SEO continues to evolve with changing search habits and emerging technologies. It adapts to new search engine algorithms, mobile search preferences, and voice assistant applications. Businesses aiming to attract local customers must understand how local SEO can be tailored to

Read More
Crafting Engaging Interactive Content to Captivate and Retain Audiences
Content Marketing Technology
Crafting Engaging Interactive Content to Captivate and Retain Audiences

In today’s digital landscape, where attention spans are shorter than ever and competition for engagement is fierce, businesses continuously seek innovative strategies to capture and retain their audience’s interest. One of the most effective ways to achieve this is through the creation of interactive content. This article delves into the methodologies and strategies businesses can employ to produce captivating interactive

Read More
Rise in IoT Traffic Leads to 400% Surge in Malware Attacks on Manufacturing
Cyber Security
Rise in IoT Traffic Leads to 400% Surge in Malware Attacks on Manufacturing

A recent study reveals a significant increase in IoT device traffic by 18%, accompanied by a dramatic 400% surge in malware attacks targeting these devices, highlighting an urgent need for improved cybersecurity measures in various sectors. This analysis, which scrutinized 300,000 blocked attacks, found that botnet malware families, such as Mirai and Gafgyt, now account for 66% of these incidents.

Read More
Google Dismantles Pro-China Propaganda Network GlassBridge
Cyber Security
Google Dismantles Pro-China Propaganda Network GlassBridge

In a decisive move to combat digital propaganda, Google has recently taken down an extensive pro-China propaganda network known as GlassBridge. This sophisticated network, active since at least 2022, leveraged a multitude of inauthentic websites and public relations firms to propagate Chinese state narratives. The firms involved in this complex operation—Shanghai Haixun Technology, Shenzhen Haimai Yunxiang Media, Shenzhen Bowen Media,

Read More
Are State-Sponsored Cyber Threats Becoming More Sophisticated?
Cyber Security
Are State-Sponsored Cyber Threats Becoming More Sophisticated?

In recent years, the landscape of cybersecurity has been increasingly dominated by state-sponsored cyber threats. These threats, often orchestrated by nation-states, have grown in complexity and sophistication, posing significant challenges to global security. The evolving nature of these threats can be seen in the tactics, tools, and targets of state-sponsored cyber actors, making it imperative for both governments and private

Read More