Tailor Jackson, Author at B2Bdaily.com

Marketing Automation / Email Marketing

MarTech and Email Marketing: Boosting Engagement and Revenue

In today’s complex digital environment, connecting marketing technology (MarTech) with email marketing is transforming business strategies by significantly boosting both customer engagement and revenue. As traditional silos collapse, the direct integration of data and communication channels permits a seamless experience for consumers across various touchpoints. This synergy not only enhances operational efficiency but also enables marketers to craft more targeted

July 1, 2025

Marketing Automation / Email Marketing

Are Visually Skilled Marketers Redefining Martech’s Future?

The marketing technology landscape is undergoing an intriguing transformation as visually skilled marketers take center stage, emphasizing aesthetics, emotional resonance, and narrative branding over traditional data analytics. This shift presents a significant change in martech’s typical focus, which has historically prioritized quantitative analysis and performance metrics. As visually minded marketers increasingly influence the sector, they challenge conventional data-driven methodologies, compelling

July 1, 2025

Marketing Automation / Email Marketing

AI-Driven Solutions Revolutionize Marketing Technology Trends

In the rapidly evolving landscape of marketing technology (MarTech), artificial intelligence is leading a revolution, reimagining how businesses engage with their customers. With the capability to enhance customer experience, streamline marketing processes, and optimize digital strategies, AI is reshaping the industry. Companies across the globe are increasingly leveraging AI-driven solutions to provide personalized, efficient, and impactful marketing outcomes. This transformation

July 1, 2025

Content Marketing Technology

Navigating Social vs. PPC Video Strategies for Marketers

In today’s digital advertising landscape, video content has solidified its place as a powerful tool for marketers seeking to capture audience attention and drive engagement. As marketers navigate this complex environment, understanding the distinction between social media videos, often found on platforms like TikTok and Instagram, and pay-per-click (PPC) videos used on platforms such as YouTube and Google Ads, is

July 1, 2025

Cyber Security

Russia’s Cyber Warfare Strategy: Outsourcing for Denial

The landscape of international cyber warfare has undergone significant transformations with Russia’s intricate strategy for digital offensives that revolve around outsourcing to maintain strategic ambiguity. Emerging from the tumultuous aftermath of the Soviet Union’s collapse in 1991, this strategy leverages a network of private companies, hacktivist groups, and cybercriminals to bolster the Kremlin’s cyber capabilities. The economic volatility and institutional

July 1, 2025

Cyber Security

Ransomware Evolution: Encryption Declines, Extortion Rises

Ransomware attacks have undergone significant transformations recently, with a marked shift from data encryption to extortion-based tactics. A report by Sophos highlights this changing landscape, revealing a sharp decline in ransomware attacks involving encryption. In fact, only half of such attacks in 2025 involved data encryption, down from 70% the previous year. This reduction can be attributed to enhanced detection

July 1, 2025

Content Marketing Technology

Content Marketing Trends 2025: Trust, AI, and Data Storytelling

As the digital landscape continues to evolve, content marketing is undergoing significant transformations, paving the way for innovative strategies that prioritize trust, data storytelling, and artificial intelligence. A recent study by Statista, pulling insights from a survey of more than 300 marketing professionals in the United States, reveals that brands are adapting to this dynamic environment by focusing on new

June 30, 2025

Content Marketing Technology

Local SEO: A Must for Travel & Tourism Success

In recent years, travelers have increasingly turned to digital channels when planning their journeys, making the role of search engines immensely pivotal in this process. Search engines, particularly Google, have become indispensable tools in the arsenal of tourists globally, eclipsing social media and word-of-mouth recommendations. For travel and tourism operators such as boutique hotels, niche tour providers, and vacation rental

June 30, 2025

Marketing Automation / Email Marketing

Wix and ActiveCampaign Team Up to Boost Business Engagement

In an era where businesses are seeking efficient digital solutions, the partnership between Wix and ActiveCampaign marks a pivotal moment for enhancing customer engagement. As online commerce evolves, enterprises require robust tools to manage interactions across diverse geographical locations. This alliance combines Wix’s industry-leading website creation and management capabilities with ActiveCampaign’s sophisticated marketing automation platform, promising a comprehensive solution to

June 27, 2025

Content Marketing Technology

How to Merge Traditional and Digital Marketing for Impact?

In the rapidly evolving world of marketing, organizations face the formidable challenge of balancing traditional techniques with innovative digital methods. This balancing act is critical for creating a meaningful and personalized buyer experience. Such integration is not merely a strategy for keeping pace with technological advancements like Artificial Intelligence (AI); it is a necessary approach to targeting self-directed and risk-averse

June 27, 2025

Content Marketing Technology

Is Your Content Strategy Ready for Search’s 2026 Revolution?

In a rapidly shifting digital landscape, businesses find themselves at a pivotal crossroads as they prepare for the 2026 transformation of search technology and strategy. The way users search for information today has moved beyond the traditional confines of web search engines, morphing into a more diverse and intricate web of digital activity. As search becomes more integrated into various

June 27, 2025

Robotic Process Automation In Fintech

Spinwheel Secures $30M to Transform Debt Management with AI

In an era where consumer debt has surged to unprecedented heights, effective management tools have become essential. Enter Spinwheel, a fintech innovator from the consumer debt management sector, which has recently secured a significant $30 million in Series A funding. This infusion is poised to transform how consumers manage debt, using artificial intelligence to pioneer solutions that promise to simplify

June 26, 2025