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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
How Can No-Code Pop-Ups Transform Retail Marketing?
Marketing Automation / Email Marketing
How Can No-Code Pop-Ups Transform Retail Marketing?

In the rapidly evolving world of retail marketing, the ability to leverage personalized customer engagement strategies can make or break a brand’s success. The introduction of Listrak’s Experience Builder offers a transformative approach to this challenge, enabling marketers to create tailored pop-up experiences without requiring coding skills. As digital marketing continues to capitalize on personalization, tools like Experience Builder represent

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June 9, 2025
Decoding Google’s AI Impact on SEO and Marketing Myths
Content Marketing Technology
Decoding Google’s AI Impact on SEO and Marketing Myths

The current landscape of search engine optimization (SEO) and digital marketing is being redefined by the integration of artificial intelligence (AI) into Google’s search algorithms. This seismic shift has sparked discussions among industry experts, shedding light on misconceptions surrounding SEO’s purported decline and marketing strategies that capitalize on AI’s capabilities. One voice contributing significantly to this discourse is Greg Boser,

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June 9, 2025
Mastering Content Briefs: Boost SEO With Clear Gameplans
Content Marketing Technology
Mastering Content Briefs: Boost SEO With Clear Gameplans

In today’s digital landscape, creating engaging content isn’t solely about wordsmithing; it involves strategic planning to drive traffic and improve visibility. Content briefs are a cornerstone of this process, serving as comprehensive guides that align with search engine optimization (SEO) objectives. These documents not only streamline the workflow but also ensure that content creators are equipped with all necessary guidelines

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June 9, 2025
Modernize Legacy Systems for Security and Business Growth
Cyber Security
Modernize Legacy Systems for Security and Business Growth

The rapidly evolving technological landscape in today’s digital age necessitates the modernization and securing of legacy systems, a challenge that feels increasingly pressing. These archaic, yet mission-critical technologies often operate on outdated architectures, leaving them susceptible to cyber threats and operational inefficiencies. Despite their reliable core functionality, businesses relying on these systems often face vulnerabilities and compliance risks. As enterprises

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June 9, 2025
AI Ads Threaten Creativity and Cultural Richness in Marketing
Marketing Automation / Email Marketing
AI Ads Threaten Creativity and Cultural Richness in Marketing

In recent years, the rapid advancement of artificial intelligence (AI) has profoundly impacted various sectors, with marketing being one of the most influenced fields. Companies like Meta, Google, and Amazon are increasingly adopting AI to streamline the advertising process, planning to fully automate ad creation in the near term. This shift to AI-driven advertisements marks a significant departure from conventional

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June 9, 2025
Is Abdullah Babu Revolutionizing SEO in Asia?
Content Marketing Technology
Is Abdullah Babu Revolutionizing SEO in Asia?

The SEO landscape in Asia is continuously evolving with rapid technological advancements and shifting consumer behaviors. In this dynamic environment, industry leaders constantly seek strategic advantages to drive growth and remain competitive. One of the most intriguing figures emerging in this scenario is Abdullah Babu, whose pioneering approaches and innovative methods are setting new standards in digital marketing across the

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June 6, 2025
What Will Email Marketing Look Like in 2025?
Marketing Automation / Email Marketing
What Will Email Marketing Look Like in 2025?

The landscape of email marketing has continued to evolve with incredible speed, driven by advancements in technology and changing consumer preferences. Once a simple tool for communication, email marketing has become a sophisticated channel for businesses to engage directly with their audiences. With an ever-increasing number of individuals relying on email as a primary means of digital communication, the potential

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June 6, 2025
Can Cents Accelerate Transform Laundry Business Marketing?
Marketing Automation / Email Marketing
Can Cents Accelerate Transform Laundry Business Marketing?

In a rapidly changing business landscape, small and medium-sized laundry enterprises seek innovative tools to stay competitive and profitable. Enter Cents Accelerate, a sophisticated marketing automation solution tailored specifically for the laundry sector. This strategic tool aims to enhance customer relationships and boost recurring revenue, combining advanced marketing features within a single, comprehensive platform. Laundry operators are now equipped with

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June 6, 2025
How Will Google AI Transform Advertising in 2025?
Marketing Automation / Email Marketing
How Will Google AI Transform Advertising in 2025?

In an era driven by technological advancements, Google has positioned itself at the forefront of transforming the advertising landscape with artificial intelligence. As industries increasingly depend on data-driven strategies, Google’s AI capabilities are reshaping the way advertisers approach creativity, measurement, and audience engagement. The recent Google Marketing Live event unveiled over 30 AI-powered product updates that are set to redefine

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June 6, 2025
Can SEO Reveal the Health of Your Brand?
Content Marketing Technology
Can SEO Reveal the Health of Your Brand?

In today’s fast-paced digital era, businesses are constantly seeking innovative ways to maintain their competitive advantage and monitor consumer perceptions. A seldom recognized yet powerful tool within this toolkit is Search Engine Optimization (SEO). While SEO is predominantly associated with improving website traffic and search engine rankings, its potential to serve as a brand health diagnostic tool goes beyond these

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June 6, 2025
Marketbridge Leads U.S. B2B With Innovative Strategies
B2B Marketing
Marketbridge Leads U.S. B2B With Innovative Strategies

In an industry rife with challenges and an ever-evolving landscape, the recognition of Marketbridge as the leading brand and demand agency in the United States marks a significant milestone. This accolade, awarded by B2B Marketing’s U.S. B2B Agency Benchmarking Report, positions Marketbridge as a formidable entity in the business-to-business sector, ranking second overall among its peers. The report provides a

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June 6, 2025
Cents Accelerate Introduces Marketing Tools for Laundry Businesses
Marketing Automation / Email Marketing
Cents Accelerate Introduces Marketing Tools for Laundry Businesses

The rise of digital solutions in the service industry has transformed how businesses interact with customers, streamline operations, and drive revenue. The laundry business, known for its traditional approaches, is witnessing a significant shift with innovative management tools that seamlessly integrate marketing and operational functions. By bridging these gaps, laundry establishments can now leverage advanced technology not only to simplify

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June 6, 2025