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Home | Authors | Tailor Jackson
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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Essential Email Marketing Technologies for Success by 2025
Marketing Automation / Email Marketing
Essential Email Marketing Technologies for Success by 2025

The email marketing landscape has seen dramatic changes over recent years, with technological advancements reshaping how businesses connect with their customers. By embracing new technologies, businesses are not only able to enhance security and optimize customer engagement but also establish greater brand trust and authenticity. These changes highlight the importance of staying ahead of industry trends and leveraging cutting-edge technologies

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March 18, 2025
Are Budget Cuts Jeopardizing Your Organization’s Cybersecurity?
Cyber Security
Are Budget Cuts Jeopardizing Your Organization’s Cybersecurity?

Budget constraints are a prevalent challenge for many organizations, and more often than not, cybersecurity budgets are one of the first to face cuts. This financial strategy, while seemingly practical, can have far-reaching and perilous consequences. The real risks posed by these financial decisions demand a closer examination to understand the pressing vulnerabilities that can ensue from underfunding cybersecurity. The

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March 18, 2025
How Does ChatGPT’s Operator Function Revolutionize Marketing?
Content Marketing Technology
How Does ChatGPT’s Operator Function Revolutionize Marketing?

In today’s dynamic and fast-paced marketing environment, marketers continuously seek innovative tools that can provide them with a strategic advantage. They want to boost efficiency, streamline workflows, and achieve consistency across all their marketing initiatives. Enter ChatGPT’s Operator function – a technological marvel that marketers have embraced to revolutionize everything from content creation to customer engagement. This advanced tool has

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March 18, 2025
How Can Updating Old Content Drive New Traffic to Your Website?
Content Marketing Technology
How Can Updating Old Content Drive New Traffic to Your Website?

In a digital landscape where competition is fierce and attention spans are dwindling, maintaining a constant influx of traffic to your website can be a considerable challenge. Instead of solely focusing on creating fresh content, one effective yet often overlooked strategy is updating old content. This practice not only enhances user engagement but also boosts search engine rankings. By revitalizing

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March 18, 2025
How Will Redbrick’s Acquisition of Paved Transform Newsletter Ads?
Marketing Automation / Email Marketing
How Will Redbrick’s Acquisition of Paved Transform Newsletter Ads?

Redbrick, a company well-versed in the development and acquisition of innovative businesses, has recently acquired Paved, a premier newsletter advertising platform. Known for connecting top-tier advertisers like Uber, DoorDash, and Salesforce with a vast audience of 253 million newsletter subscribers across more than 3,000 publishers, Paved stands as a monumental force in the newsletter ad space. This acquisition is set

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March 18, 2025
How Is AI Revolutionizing Marketing Automation and Consumer Engagement?
Marketing Automation / Email Marketing
How Is AI Revolutionizing Marketing Automation and Consumer Engagement?

In today’s dynamic digital marketing landscape, companies continuously seek innovative methods to engage consumers, personalize interactions, and optimize their marketing efforts efficiently. Artificial Intelligence (AI) has become a revolutionary force driving these changes, fundamentally transforming marketing automation and consumer engagement. The Emergence of AI in Marketing Historical Context Marketers have traditionally relied on data-driven insights, manual segmentation, and A/B testing

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March 17, 2025
Efficient Lead Generation with LetsExtract: Elevate Your Email Marketing
Marketing Automation / Email Marketing
Efficient Lead Generation with LetsExtract: Elevate Your Email Marketing

Efficient lead generation is crucial for the success of email marketing campaigns. As we approach 2025, businesses must adapt to evolving technologies and consumer behaviors. With the digital landscape becoming increasingly competitive, leveraging the right tools is key to staying ahead. LetsExtract Contact Extractor stands out as a powerful tool to enhance lead generation, streamline the process, and ultimately boost

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March 17, 2025
How Can AI Enhance Your SEO Strategies for Better Rankings?
Content Marketing Technology
How Can AI Enhance Your SEO Strategies for Better Rankings?

Artificial intelligence (AI) is revolutionizing numerous industries, and the realm of SEO is no different. As digital marketing strategies evolve, integrating AI into SEO can lead to improved search engine rankings and increased visibility. This article explores the various ways AI can enhance SEO efforts by focusing on crucial tasks such as keyword research, content idea generation, and local SEO

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March 17, 2025
Maximizing Long-Term Creator Engagement with Shopify Collabs
Content Marketing Technology
Maximizing Long-Term Creator Engagement with Shopify Collabs

Maintaining relationships with creators is crucial for the long-term success of influencer partnerships. Shopify Collabs provides a robust platform to facilitate and optimize these relationships, ensuring creators remain engaged and motivated over time. By fostering strong ties with influencers, brands can benefit from authentic and continuous promotion, which is essential for sustaining engagement and driving sales. Initial Engagement Educating Creators

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March 17, 2025
360 Privacy Secures $36M to Enhance and Expand Digital Threat Protection
Cyber Security
360 Privacy Secures $36M to Enhance and Expand Digital Threat Protection

In a milestone achievement, 360 Privacy, a Nashville-based digital executive protection platform, has secured a significant $36 million growth equity investment from FTV Capital. This substantial funding is aimed at enhancing the company’s ability to safeguard the personal data of high-profile individuals from misuse, signifying a notable shift in its strategic focus. With data privacy becoming an increasingly critical issue

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March 17, 2025
Which Top Digital Marketing Platforms Will Dominate in 2025?
Content Marketing Technology
Which Top Digital Marketing Platforms Will Dominate in 2025?

The digital marketing landscape is rapidly evolving, demanding businesses adapt to stay ahead. Specific platforms are positioned to lead the way, redefining how B2B content marketing agencies operate. The future of digital marketing relies heavily on leveraging the right platforms, which can vastly improve a business’s efficiency, organization, and overall impact. We’ll explore these influential tools and their anticipated impact

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March 17, 2025
Collaborative Cybersecurity Strategies Against Nation-State Threats Urged
Cyber Security
Collaborative Cybersecurity Strategies Against Nation-State Threats Urged

As cyberspace becomes an increasing arena for geopolitical battles, the need for heightened collaboration in the cybersecurity industry has never been more urgent. Technology development is profoundly impacted by geopolitics, with an escalation in nation-state-sponsored cyber-attacks posing unprecedented threats to global security and stability. Sir Jeremy Fleming, the former director of the UK’s Government Communications Headquarters (GCHQ), highlights these challenges

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March 17, 2025