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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Master Local SEO with This 11-Point Audit Checklist
Content Marketing Technology
Master Local SEO with This 11-Point Audit Checklist

In today’s digital landscape, establishing a strong local online presence is critical for businesses aiming to attract customers within a specific geographic area, as search engines and advanced language models continuously evolve to prioritize relevance and authority in their results. Local SEO, a specialized branch of search engine optimization, focuses on enhancing visibility for searches tied to a particular region,

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Trend Analysis: Black Friday Marketing Strategies
MarTech
Trend Analysis: Black Friday Marketing Strategies

Every year, as the calendar flips to November, a palpable excitement builds among retailers and shoppers alike, culminating in the high-stakes frenzy of Black Friday—a day that has transformed from a mere post-Thanksgiving sale into a cultural phenomenon defining retail success. This annual event, often dubbed the Super Bowl of shopping, marks a critical moment for brands to capture consumer

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Trend Analysis: AI Tools in E-Commerce Shopping
Content Marketing Technology
Trend Analysis: AI Tools in E-Commerce Shopping

Picture a shopper navigating an online store, instantly finding the perfect product through a virtual assistant that understands their preferences, compares prices, and suggests alternatives—all in seconds. This scenario, powered by artificial intelligence, is becoming a reality for millions, with AI tools driving a staggering shift in how consumers interact with e-commerce platforms. Recent studies reveal that AI is not

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How Is AI Revolutionizing SEO for Digital Visibility?
Content Marketing Technology
How Is AI Revolutionizing SEO for Digital Visibility?

In an era where digital visibility dictates business success, the staggering statistic that over 90% of online experiences begin with a search engine underscores the critical importance of search engine optimization (SEO). As search technology evolves, a new player has emerged to redefine the game: artificial intelligence (AI), which is reshaping how content is discovered, consumed, and optimized, challenging marketers

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How Will AI-Human Hybrids Transform 2025 Marketing?
Marketing Automation / Email Marketing
How Will AI-Human Hybrids Transform 2025 Marketing?

Dive into the future of content marketing with Aisha Amaira, a MarTech expert whose passion for blending technology with marketing has made her a leading voice in the industry. With deep expertise in CRM marketing technology and customer data platforms, Aisha has helped businesses harness innovation to uncover critical customer insights. In this engaging conversation, we explore the transformative power

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How Is Email Marketing Evolving with AI and Privacy Trends?
Marketing Automation / Email Marketing
How Is Email Marketing Evolving with AI and Privacy Trends?

In today’s fast-paced digital landscape, email marketing remains a cornerstone of business communication, yet its evolution is accelerating at an unprecedented rate to meet the demands of savvy consumers and cutting-edge technology. As a channel that has long been a reliable means of reaching audiences, email marketing is undergoing a profound transformation, driven by advancements in artificial intelligence, shifting privacy

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Trend Analysis: AI-Driven Query Grouping in Search
AI and ML
Trend Analysis: AI-Driven Query Grouping in Search

In today’s digital ecosystem, where billions of search queries are processed daily, understanding user behavior has become a monumental challenge for content creators and website owners, and Artificial Intelligence (AI) is stepping in as a game-changer, transforming raw data into actionable insights with unprecedented precision. This article dives into a significant trend: the rise of AI-driven query grouping in search

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How to Optimize Your Site for AI Search Visibility?
AI and ML
How to Optimize Your Site for AI Search Visibility?

The digital landscape is evolving at a breakneck pace, and with AI-driven search technologies reshaping how users discover content, businesses face an unprecedented challenge to maintain visibility. Recent studies indicate that over 60% of search queries now interact with AI-generated overviews or chatbot responses before traditional results, pushing brands to adapt or risk obscurity. This guide offers a comprehensive roadmap

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How to Balance Speed and Credibility in AI Content Creation?
Content Marketing Technology
How to Balance Speed and Credibility in AI Content Creation?

In a world where content can be generated in mere seconds, a staggering 58% of marketers are leveraging AI tools to keep up with demand, according to recent IAB data, but as these tools churn out articles, social posts, and marketing copy at breakneck speed, a critical question emerges: at what cost to trust? Picture a brand posting an AI-drafted

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Trend Analysis: AI Tools for Content Creators
Content Marketing Technology
Trend Analysis: AI Tools for Content Creators

Introduction to AI Tools in Content Creation In an era where digital content reigns supreme, the staggering volume of videos uploaded to platforms like YouTube every minute—over 500 hours—presents both a golden opportunity and a formidable challenge for creators striving to stand out in an oversaturated market. Artificial Intelligence (AI) has emerged as a game-changer, revolutionizing the creative process by

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Password Manager Security – Review
Cyber Security
Password Manager Security – Review

In an era where digital accounts multiply by the day, the average person juggles dozens of passwords across personal and professional platforms, often resorting to reuse or weak combinations due to memory constraints, which poses significant security risks. This risky behavior has fueled a surge in credential theft, with cyberattacks exploiting these vulnerabilities at an alarming rate. Password managers, designed

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How Does Google’s CodeMender Revolutionize Software Security?
Cyber Security
How Does Google’s CodeMender Revolutionize Software Security?

I’m thrilled to sit down with Dominic Jainy, a seasoned IT professional whose deep expertise in artificial intelligence, machine learning, and blockchain offers a unique perspective on cutting-edge tech. Today, we’re diving into Google’s latest innovation, CodeMender, an AI-powered tool that not only detects vulnerabilities in software but also rewrites code to patch them. Our conversation will explore how this

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