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Home | Authors | Tailor Jackson
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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Is Your 2025 Email Strategy Ready for the Future?
Marketing Automation / Email Marketing
Is Your 2025 Email Strategy Ready for the Future?

The landscape of email marketing has rapidly evolved, with strategies continuously adapting to advancements in technology and shifting consumer expectations. In this new era, artificial intelligence, personalization, and interactive content are shaping how businesses engage with their audiences. As the digital ecosystem becomes increasingly competitive, the need for innovative approaches to email marketing has never been more pressing. To remain

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May 16, 2025
Marketing Automation Tools Boost SME Success and Growth
Marketing Automation / Email Marketing
Marketing Automation Tools Boost SME Success and Growth

In today’s business landscape, small and mid-sized enterprises (SMEs) face a myriad of challenges, especially when it comes to carving out a niche in the competitive digital marketplace. The need for efficient marketing strategies tailored to budgetary constraints and limited resources is more pressing than ever. As a response to these challenges, a new wave of marketing automation tools has

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May 15, 2025
Is Google’s Automation Push Alienating Advertisers?
Marketing Automation / Email Marketing
Is Google’s Automation Push Alienating Advertisers?

In a rapidly evolving digital landscape, Google’s recent strides toward automation have sparked a conversation that extends beyond the confines of technological advancement. The ongoing ambivalence surrounding Google’s Performance Max (PMax) tool encapsulates a broader debate: Is Google’s automation effort alienating its advertisers? PMax was showcased extensively at the last Google Marketing Live event, intended as a revolutionary leap toward

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May 15, 2025
Optimize Image URLs for Better SEO and Crawl Efficiency
Content Marketing Technology
Optimize Image URLs for Better SEO and Crawl Efficiency

In the ever-evolving world of search engine optimization (SEO), recent updates have emphasized the importance of optimizing image URLs for enhanced crawl efficiency and better SEO outcomes. Google’s latest guidelines highlight the necessity of using consistent URLs across websites, underscoring the impact that image handling can have on a site’s crawl budget. This practice not only aids in resource management

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May 15, 2025
How Will Sentry’s Acquisition Boost Mobile App Development?
Marketing Automation / Email Marketing
How Will Sentry’s Acquisition Boost Mobile App Development?

In an era where mobile applications have become integral to daily life and are projected to generate substantial revenue, Sentry’s strategic acquisition of Emerge Tools marks a significant milestone in enhancing app development. With the mobile app industry standing at the forefront of technological advancement, the acquisition promises to address persistent challenges like slow load times, excessive battery consumption, and

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May 15, 2025
Optimize SEO Beyond Keywords: Focus on User Intent
Content Marketing Technology
Optimize SEO Beyond Keywords: Focus on User Intent

In the rapidly evolving world of digital marketing, search engine optimization (SEO) has become a critical factor for online visibility and success. However, the landscape is shifting significantly, with user intent now taking center stage. This new approach places greater emphasis on understanding why users search for certain terms rather than merely which terms are searched. Thus, the game has

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May 15, 2025
Maximizing CTV Sports Advertising: Engage and Convert Audiences
Marketing Automation / Email Marketing
Maximizing CTV Sports Advertising: Engage and Convert Audiences

The world of sports broadcasting has undergone significant transformation, shaping new strategies for advertisers aiming to captivate and convert audiences. With the rise of Connected TV (CTV), these changes have prompted advertisers to rethink traditional approaches and explore innovative methods to engage viewers during sports events. CTV platforms’ reach and interactivity have elevated advertisers’ ability to deliver personalized and engaging

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May 15, 2025
How Will Google’s New Guidelines Shape Content Creation?
Content Marketing Technology
How Will Google’s New Guidelines Shape Content Creation?

In a rapidly evolving digital landscape, Google continues to redefine its approach to content evaluation to ensure users receive the most relevant and high-quality information. Its latest update to the Search Quality Rater Guidelines introduces a refined framework that prioritizes user-focused content, emphasizing originality and intent. These changes signal a profound shift in how online content is assessed, enhancing user

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May 15, 2025
Will You Upgrade to Windows 11 for Better Security?
Cyber Security
Will You Upgrade to Windows 11 for Better Security?

As technological landscapes evolve, the allure of enhanced security features becomes a compelling factor in deciding on software upgrades. In recent years, Microsoft has made a notable push to transition users from Windows 10 to Windows 11, driven by an impending support deadline for the former. Windows 10 support is scheduled to end soon, with the cutoff date fast approaching.

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May 15, 2025
Russian Hackers Target Dutch Infrastructure in Cyber Attack
Cyber Security
Russian Hackers Target Dutch Infrastructure in Cyber Attack

In an alarming development that underscores the growing threat of cyber warfare, Russian hackers have been detected attempting to sabotage the digital control system of a crucial Dutch public service. This marks the first known cyber sabotage attempt against Dutch infrastructure of its kind. The attack represents a troubling escalation in the tactics employed by state-sponsored cybercriminals. Although authorities have

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May 15, 2025
Is Your Android Device at Risk Due to Google’s Latest Update?
Cyber Security
Is Your Android Device at Risk Due to Google’s Latest Update?

In 2025, the evolving Android ecosystem has become a focal point of discussion due to significant changes introduced by Google to its Play Integrity API. Set against the backdrop of rising concerns over digital security and app performance, this update marks a pivotal shift in how applications will function across different Android versions. As of this year, a notable disparity

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May 15, 2025
Maximize Ecommerce Success with CRM and CMS Integration
Marketing Automation / Email Marketing
Maximize Ecommerce Success with CRM and CMS Integration

In today’s rapidly advancing digital world, ecommerce businesses are continually seeking ways to optimize customer interactions and streamline content management. Given the highly competitive nature of online commerce, implementing strategies that bolster efficiency and elevate user experience has become imperative. The integration of Customer Relationship Management (CRM) systems and Content Management Systems (CMS) emerges as a powerful approach, offering businesses

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May 14, 2025