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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
How Did Jewelbug Exploit Trusted Tools in Cyber Espionage?
Cyber Security
How Did Jewelbug Exploit Trusted Tools in Cyber Espionage?

Overview of a Stealthy Cyber Espionage Campaign In an era where digital warfare often outpaces traditional conflict, a Chinese Advanced Persistent Threat (APT) group known as Jewelbug executed a highly sophisticated cyber espionage campaign targeting a prominent Russian IT service provider earlier this year. This operation, spanning several months, underscores a chilling reality: even the most trusted tools and services

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Trend Analysis: AI in PR Events Management
AI and ML
Trend Analysis: AI in PR Events Management

In an era where public relations professionals juggle an ever-expanding array of responsibilities, artificial intelligence emerges as a transformative force, poised to redefine the management of complex tasks like events and awards programs. Picture a PR team drowning in spreadsheets, racing against deadlines, and spending hours on manual research—now imagine a tool that automates these burdens, freeing up time for

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How Will Agentic AI Transform Marketing Technology?
Marketing Automation / Email Marketing
How Will Agentic AI Transform Marketing Technology?

Imagine stepping into a marketing landscape where campaigns don’t just follow instructions but think for themselves, adapting instantly to customer behavior and cultural trends without any human intervention. This isn’t a distant dream but the imminent reality brought by Agentic AI, a revolutionary force in marketing technology, often referred to as Martech. Unlike conventional AI tools that rely on predefined

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Boost Holiday Email Deliverability with Expert Strategies
Marketing Automation / Email Marketing
Boost Holiday Email Deliverability with Expert Strategies

Introduction As the holiday season approaches, marketers face an unprecedented challenge with email campaigns, especially when inbox placement becomes a critical battleground, and with email volumes skyrocketing during peak times like Black Friday and Cyber Monday, mailbox providers tighten their filters. This makes it harder for even well-crafted messages to reach their intended audience, often resulting in higher bounce rates

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Trend Analysis: Redefining Relevance in SEO Metrics
Content Marketing Technology
Trend Analysis: Redefining Relevance in SEO Metrics

In the fast-paced world of digital marketing, a startling reality has emerged: nearly 70% of SEO strategies still hinge on outdated metrics like last-click conversions, despite the complexity of modern user journeys that span multiple touchpoints. This overreliance on transactional outcomes fails to capture the true value of organic traffic in an era where search behavior is shaped by AI-driven

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Can AI Respect Your Brand Voice While Scaling Content?
Content Marketing Technology
Can AI Respect Your Brand Voice While Scaling Content?

Imagine a marketing team racing against tight deadlines to produce content that not only converts leads but also embodies the unique essence of their brand, only to find that automated tools churn out generic, off-tone material that fails to resonate with their audience. This scenario is all too common as businesses increasingly rely on Digital Experience Platforms (DXPs) to streamline

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How Are Cybercriminals Targeting OpenAI and Sora Users?
Cyber Security
How Are Cybercriminals Targeting OpenAI and Sora Users?

Introduction to Phishing Threats in AI Platforms In an era where artificial intelligence tools like OpenAI and Sora are integral to both personal and corporate workflows, a startling wave of sophisticated phishing campaigns has emerged to exploit unsuspecting users, posing a significant risk to data security and privacy. These attacks, characterized by deceptive emails and counterfeit login portals, are designed

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Red Lion RTU Vulnerabilities – Review
Cyber Security
Red Lion RTU Vulnerabilities – Review

Imagine a critical energy grid or water treatment facility grinding to a halt due to a cyberattack that exploits a tiny flaw in a widely used control device, a scenario that is not far-fetched given the recent discovery of severe vulnerabilities in Red Lion Sixnet remote terminal units (RTUs), which are essential components in industrial automation. These devices, pivotal in

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AI Cybersecurity Threats – Review
Cyber Security
AI Cybersecurity Threats – Review

The rapid adoption of artificial intelligence (AI) across industries has transformed operational landscapes, promising unprecedented efficiency and innovation. Yet, beneath this technological marvel lies a staggering reality: half of all organizations have encountered detrimental impacts from security flaws in their AI systems, underscoring a critical challenge in the digital era where AI serves as both a powerful ally and a

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JLR Cyberattack: $2.5B Hit to UK Economy Sparks Alarm
Cyber Security
JLR Cyberattack: $2.5B Hit to UK Economy Sparks Alarm

In late summer of this year, a devastating cyberattack struck Jaguar Land Rover (JLR), one of the U.K.’s leading automakers, sending shockwaves through the national economy with a staggering financial impact of $2.5 billion. This unprecedented incident not only crippled a cornerstone of British manufacturing but also exposed the fragility of critical infrastructure in the face of escalating cyber threats.

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Why Is SEO Infrastructure Vital for Business Growth?
Content Marketing Technology
Why Is SEO Infrastructure Vital for Business Growth?

The digital landscape has transformed how businesses connect with customers, and a staggering statistic reveals the stakes: companies neglecting organic search visibility miss out on billions in potential revenue each year. Consider the case of a large enterprise with a hefty paid advertising budget that overlooked its organic presence, losing hundreds of millions in untapped demand due to this oversight.

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Mastering GEO Content Structure for 2025 and Beyond
Content Marketing Technology
Mastering GEO Content Structure for 2025 and Beyond

In an era where digital landscapes are rapidly evolving, the challenge of optimizing content for generative engine optimization (GEO) has become a pressing concern for content creators and marketers alike, as they navigate a complex and shifting terrain. With a flood of conflicting advice circulating online, some advocate for intricate methods like schema markup and chunk optimization, while others dismiss

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