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Home | Authors | Tailor Jackson
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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Balancing Personalization and Privacy in Canada’s Digital Landscape
B2B Marketing
Balancing Personalization and Privacy in Canada’s Digital Landscape

In today’s digital age, businesses face the dual challenge of providing personalized online experiences while respecting consumer privacy. This article explores the intricate dynamics between these two priorities, particularly from a Canadian perspective. The Demand for Personalization Consumer Expectations Eighty percent of consumers expect personalization when interacting with brands online. This high demand for tailored experiences presents a significant opportunity

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January 24, 2025
Enterprise Content Marketing in 2024: Strategies, Challenges, Trends
Content Marketing Technology
Enterprise Content Marketing in 2024: Strategies, Challenges, Trends

The state of content marketing within large enterprises in 2024 reveals a landscape marked by mixed sentiments and a pervasive sense of mediocrity. This article explores the experiences, challenges, and successes of enterprise marketers, synthesizing findings from the B2B Content Marketing Benchmarks, Budgets, and Trends study conducted by the Content Marketing Institute (CMI) in collaboration with MarketingProfs and sponsored by

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January 23, 2025
Future Trends: Data-Driven Storytelling to Transform Content Marketing 2025
Content Marketing Technology
Future Trends: Data-Driven Storytelling to Transform Content Marketing 2025

As we march towards 2025, the landscape of content marketing is rapidly evolving, with data-driven storytelling emerging as a pivotal trend that promises to revolutionize how companies engage with their audiences. There is the transformative power of combining data, narrative, and visualization to create compelling stories that resonate with consumers and drive measurable results. By integrating these elements, businesses can

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January 23, 2025
How Can Professional SEO Services Boost Your Website’s Ranking?
Content Marketing Technology
How Can Professional SEO Services Boost Your Website’s Ranking?

In today’s digital age, having a website is just the beginning. To truly stand out and attract visitors, your website needs to be easily discoverable. This is where Search Engine Optimization (SEO) comes into play. Professional SEO services can significantly enhance your website’s ranking on search engines, driving more traffic and increasing your online visibility. Let’s explore how these services

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January 23, 2025
How Is AI Revolutionizing Content personalization for Businesses?
Content Marketing Technology
How Is AI Revolutionizing Content personalization for Businesses?

Artificial Intelligence (AI) is a hot topic among marketers and business managers in 2024. The rise of powerful generative AI tools and applications has made content creation, personalization, and editing easier and more automated than ever. Content personalization plays a crucial role in engaging and retaining customers for websites and brands. How is it that AI is revolutionizing content personalization

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January 23, 2025
Top 5 Social Media Collaboration Tools to Elevate Your Strategy in 2025
Content Marketing Technology
Top 5 Social Media Collaboration Tools to Elevate Your Strategy in 2025

In the fast-paced world of social media marketing, staying ahead of the curve requires the right tools to streamline workflows, enhance collaboration, and ensure a consistent brand presence. As we look towards 2025, several standout tools have emerged to help teams navigate the complexities of social media management. This article delves into the top five social media collaboration tools that

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January 23, 2025
Is GDPR Shifting Focus to Personal Liability in Data Protection?
Cyber Security
Is GDPR Shifting Focus to Personal Liability in Data Protection?

In 2024, the General Data Protection Regulation (GDPR) fines issued across Europe amounted to €1.2 billion ($1.26 billion), marking a 33% decrease compared to €2.9 billion ($3.1 billion) in 2023, and this significant reduction represents the first annual decline since GDPR’s inception in May 2018. This decrease is mainly due to the absence of a single large fine such as

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January 23, 2025
How Are Botnets Exploiting Router Flaws for Massive DDoS Attacks?
Cyber Security
How Are Botnets Exploiting Router Flaws for Massive DDoS Attacks?

The growing menace of cyber threats continues to evolve, with malicious actors discovering and exploiting new vulnerabilities in technology infrastructure, leading to significant disruptions and security breaches worldwide. In recent events, threat actors have taken advantage of an unspecified zero-day vulnerability in Cambium Networks cnPilot routers to propagate a variant of the AISURU botnet, known as AIRASHI, aimed at distributed

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January 23, 2025
Can Video Content Boost Organic Traffic and Social Engagement?
Content Marketing Technology
Can Video Content Boost Organic Traffic and Social Engagement?

In the ever-evolving landscape of digital marketing, businesses are constantly seeking innovative strategies to enhance their online presence. One such strategy that has gained significant traction is the use of video content. This article explores how video content can boost organic traffic and social engagement, providing actionable insights for businesses looking to leverage this powerful medium. The Power of Video

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January 23, 2025
Small Business SEO: Cost-Benefit Forecast and Strategy for 2025
Content Marketing Technology
Small Business SEO: Cost-Benefit Forecast and Strategy for 2025

In the rapidly evolving digital landscape, small businesses must leverage Search Engine Optimization (SEO) to stay competitive. As we look ahead to 2025, understanding the cost-benefit dynamics of SEO is crucial for small business growth. This article delves into how small businesses can effectively use SEO to drive growth, enhance brand authority, and achieve a sustainable competitive edge. Understanding SEO’s

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January 22, 2025
How Will Digital Marketing Transform the Hospitality Industry by 2025?
Content Marketing Technology
How Will Digital Marketing Transform the Hospitality Industry by 2025?

In recent years, the hospitality industry has seen rapid changes driven by advancements in technology and evolving consumer behaviors, making digital marketing more critical than ever. By 2025, these changes are expected to further reshape the landscape, with innovative digital marketing strategies playing a crucial role in driving success for businesses within the industry. AI-Powered Content Creation and Automation One

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January 22, 2025
How Can Brand Videos Boost Your Brand Awareness and Loyalty?
Content Marketing Technology
How Can Brand Videos Boost Your Brand Awareness and Loyalty?

In today’s digital age, brand representation plays a crucial role in influencing consumers’ purchasing decisions and fostering brand loyalty. With the overwhelming amount of information available, it becomes vital for brands to find effective ways to stand out and connect with their audience. A significant finding from Edelman’s 2024 report highlights that 84% of people prefer to understand a brand’s

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January 22, 2025