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Home | Authors | Tailor Jackson
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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Klaviyo Leads 2025 Marketing with AI-Driven Automation
Marketing Automation / Email Marketing
Klaviyo Leads 2025 Marketing with AI-Driven Automation

In today’s fast-paced marketing landscape, businesses increasingly grapple with optimizing customer engagement and retention by utilizing advanced technology to deliver personalized experiences. As technology continues to advance, companies face mounting pressure to deliver highly personalized experiences that capture attention and foster loyalty. Klaviyo has emerged as a transformative force in this environment, offering a cutting-edge marketing platform that leverages artificial

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May 6, 2025
Evolving B2B Buyer Behavior: Strategies for Lasting Engagement
Content Marketing Technology
Evolving B2B Buyer Behavior: Strategies for Lasting Engagement

The landscape of B2B purchasing has experienced notable shifts as businesses navigate increasingly complex dynamics driven by more independent buyer behaviors. This shift towards complexity and autonomy requires companies to move away from conventional approaches, presenting a challenging yet transformative opportunity. Business-to-business interactions are no longer merely transactions but a sophisticated journey steered by informed buyers who perform extensive research

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May 6, 2025
Venom Spider Targets HR with Malware-Laden Résumés
Cyber Security
Venom Spider Targets HR with Malware-Laden Résumés

The notorious cyber threat actor known as “Venom Spider” is once again making headlines, this time honing its sights on human resources departments across multiple organizations. The campaign, revealed by the cybersecurity firm Arctic Wolf, underscores the substantial risks that HR personnel face due to their responsibility to evaluate job applications and maintain communication with candidates. With financial motivations driving

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May 6, 2025
Yemeni Hacker Indicted for Microsoft Exchange Ransomware Attacks
Cyber Security
Yemeni Hacker Indicted for Microsoft Exchange Ransomware Attacks

In the continuously evolving landscape of cybercrime, a recent indictment has captured the attention of the digital security community globally. A Los Angeles federal grand jury has charged a 36-year-old Yemeni national, Rami Khaled Ahmed, for orchestrating a ransomware attack exploiting a significant vulnerability in the Microsoft Exchange server, known as ProxyLogon. This flaw, which was patched in 2021 after

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May 6, 2025
Cyber Threats Amplify: Nation-States, AI, and New Malware
Cyber Security
Cyber Threats Amplify: Nation-States, AI, and New Malware

The modern cyber threat landscape has entered a phase of heightened complexity and danger as nation-state actors and cybercriminal entities refine their methodologies. In an era where digital operations govern much of global infrastructure, the integration of AI and the emergence of advanced malware define today’s cybersecurity challenges. These technological advancements afford threats unprecedented stealth and sophistication, forcing organizations and

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May 6, 2025
AirPlay Security Flaws Patched: Update Devices Now
Cyber Security
AirPlay Security Flaws Patched: Update Devices Now

Recent revelations have brought to light significant security vulnerabilities in Apple’s AirPlay protocol, threatening numerous devices. The vulnerabilities, termed AirBorne by Israeli cybersecurity firm Oligo, posed a formidable risk to both Apple devices and third-party gadgets using the AirPlay SDK. These security flaws had the potential to become a breeding ground for exploits, as attackers could manipulate devices with limited

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May 6, 2025
Wix and ActiveCampaign Unite for Enhanced Marketing Automation
Marketing Automation / Email Marketing
Wix and ActiveCampaign Unite for Enhanced Marketing Automation

In an era characterized by rapid technological advancements and an increasing focus on customer experience, a significant collaboration has emerged between Wix and ActiveCampaign. As a leading website management platform, Wix has joined forces with ActiveCampaign, a prominent marketing automation provider, to offer an integrated solution that is set to redefine how businesses engage with their customers. This partnership is

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May 5, 2025
Is Email Marketing Still Relevant in 2025?
Marketing Automation / Email Marketing
Is Email Marketing Still Relevant in 2025?

Email Marketing in 2025 Email marketing in 2025 remains a powerful tool amidst the proliferation of new digital platforms and technologies. As businesses grapple with fluctuating social media trends and rising costs of online advertising, email marketing continues to stand out as a reliable and effective method for direct audience engagement. Amidst the digital noise, businesses are turning back to

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May 5, 2025
How Does ROI-Driven Email Marketing Boost Business Success?
Marketing Automation / Email Marketing
How Does ROI-Driven Email Marketing Boost Business Success?

In today’s digital landscape, email marketing emerges as a reliable powerhouse due to its remarkable return on investment (ROI), proving to be a pivotal part of business strategies across industries. While social media and paid advertising continue to rise in popularity, email marketing distinguishes itself by consistently delivering substantial financial returns for every dollar spent. With companies often seeing more

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May 5, 2025
Is Brevo the Future of Email Marketing in 2025?
Marketing Automation / Email Marketing
Is Brevo the Future of Email Marketing in 2025?

The landscape of email marketing is undergoing a remarkable transformation as platforms increasingly become pivotal tools in digital outreach strategies. In the current year, businesses are placing heightened emphasis on the ability to engage audiences, nurture leads, and drive revenue through advanced communication mediums. As expectations rise within this domain, the spotlight turns to Brevo—a leading platform positioned to remodel

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May 5, 2025
AI Transforms Cybercrime: Democratizing Attacks Globally
Cyber Security
AI Transforms Cybercrime: Democratizing Attacks Globally

In the rapidly changing landscape of cybersecurity, artificial intelligence (AI) stands out as a transformative force, reshaping the nature of cyber threats and how they are executed. The use of large language models (LLMs) by cybercriminals is becoming increasingly sophisticated. These models enable criminals to personalize attacks with fewer technical constraints, thereby allowing individuals with minimal expertise to engage in

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May 5, 2025
Is the Cybercrime Fight Winning Against Ransomware Threats?
Cyber Security
Is the Cybercrime Fight Winning Against Ransomware Threats?

In recent high-profile legal developments, the U.S. Department of Justice has brought charges against Rami Khaled Ahmed, a Yemeni national accused of spearheading ransomware attacks via the Black Kingdom malware. This case underlines the intricate challenges facing cybersecurity and law enforcement agencies in the battle against modern cybercrime. The charges against Ahmed highlight the increasingly complex strategies employed by cybercriminals,

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May 5, 2025