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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Is Personalization the Future of Email Marketing?
Marketing Automation / Email Marketing
Is Personalization the Future of Email Marketing?

Email marketing has long been a cornerstone of digital marketing strategies, but its landscape is undergoing a significant transformation as brands increasingly shift toward a model focused on personalization. Instead of inundating consumers with mass-produced emails, companies are now prioritizing hyper-relevant content that seamlessly fits into consumers’ daily routines. This shift represents a radical move away from traditional marketing boundaries

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June 6, 2025
Marketers Shift Focus to Email Amid Social Media Concerns
Marketing Automation / Email Marketing
Marketers Shift Focus to Email Amid Social Media Concerns

The marketing industry is witnessing a pivotal shift as professionals reevaluate their strategies amid growing concerns over the reliability of social media platforms. Recent research conducted by GetResponse highlights this shift, revealing increasing apprehension among marketers regarding their dependence on platforms like TikTok and features like Google Ads. The core of these concerns centers around platform instability and industry uncertainties,

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June 6, 2025
Crocodilus Trojan Threatens Global Financial Security
Cyber Security
Crocodilus Trojan Threatens Global Financial Security

A new critical threat is challenging the stability of digital financial systems worldwide, with Crocodilus emerging as a formidable adversary. This advanced Android banking Trojan, first identified in early March, is rapidly evolving from localized tests to a broad-scale threat impacting financial institutions and cryptocurrency platforms across multiple continents. Cybercriminals wielding Crocodilus employ innovative tactics, distributing the malware through Facebook

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June 6, 2025
Are You Prepared for the Evolving Malware Threat Landscape?
Cyber Security
Are You Prepared for the Evolving Malware Threat Landscape?

In the rapidly shifting world of cybersecurity, defending against increasingly sophisticated malware has become a pressing concern for organizations across the globe. The sophistication of cyberattackers has evolved to unprecedented levels, driven largely by the deployment of advanced technologies such as artificial intelligence and an array of complex evasion tactics. As cyber threats become more cunning and diverse, it is

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June 6, 2025
How Is AI Revolutionizing Email Marketing in 2025?
Marketing Automation / Email Marketing
How Is AI Revolutionizing Email Marketing in 2025?

Email marketing has undergone a significant transformation, with artificial intelligence (AI) playing a pivotal role in shaping strategies that resonate with consumers. In a digital landscape where inboxes are constantly flooded, marketers are turning to AI to hone their approach, ensuring that emails not only reach recipients but also engage them meaningfully. The ability of AI to analyze vast amounts

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June 5, 2025
How Does Google Defend Chrome Against Zero-Day Threats?
Cyber Security
How Does Google Defend Chrome Against Zero-Day Threats?

In today’s digital landscape, the battle against cyber threats is relentless, with zero-day vulnerabilities occupying a frontline position. These hidden flaws, unknown even to the software developers, create a window of opportunity for cybercriminals to exploit unsuspecting users. Google, as a major player in the tech world, shoulders significant responsibility in safeguarding Chrome users from these threats. The discovery and

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June 5, 2025
How Does User-Generated Content Build Brand Trust?
Content Marketing Technology
How Does User-Generated Content Build Brand Trust?

In today’s rapidly evolving digital age, user-generated content has emerged as a transformative force in marketing. Brands are increasingly turning to consumer-created media, such as photos, videos, and social media posts, to establish authentic connections with their audiences. This shift is not just about leveraging content; it’s about creating genuine relationships rooted in trust and credibility. As brands seek to

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June 5, 2025
Is AI Replacing Human Voices on Social Media?
Content Marketing Technology
Is AI Replacing Human Voices on Social Media?

As artificial intelligence advances remarkably, its influence is permeating various aspects of daily life, including the way people communicate on social media. What was once a hub for human interaction and creativity is experiencing a paradigm shift as AI-generated voices and content steadily replace natural human input. The implications are far-reaching, raising questions about authenticity, human engagement, and the future

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June 5, 2025
Optimize SEO with the Right Hosting: Your Guide for 2025
Content Marketing Technology
Optimize SEO with the Right Hosting: Your Guide for 2025

In a landscape where the digital presence of businesses plays a pivotal role in ensuring success and competitiveness, fine-tuning SEO strategies has become crucial for maintaining visibility and ranking prominence. Hosting choices today are viewed not just as technical necessities but as pivotal components of a strategic plan that significantly affect search engine optimization (SEO). Beyond mere functionality, hosting is

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June 5, 2025
Are Phone Calls Still Key in B2B Sales Engagement?
B2B Marketing
Are Phone Calls Still Key in B2B Sales Engagement?

In an era dominated by digital communication tools, the question arises as to whether traditional phone calls retain their significance in the landscape of B2B sales engagement. According to the recent memoryBlue Global Sales Engagement Benchmark Report, they do indeed hold a pivotal role. Analyzing over half a million calls and 1.4 million emails, the report underscores the continuing relevance

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June 5, 2025
Is Your Mac Safe from CVE-2024-44236’s Threat?
Cyber Security
Is Your Mac Safe from CVE-2024-44236’s Threat?

The emergence of remote code execution vulnerabilities such as CVE-2024-44236 presents an increasing challenge for macOS users worldwide. Recently uncovered by Hossein Lotfi of Trend Micro’s Zero Day Initiative, this vulnerability affects macOS versions Ventura 13.7, Sonoma 14.7, and Sequoia 15.1. To combat this threat, Apple rolled out updates on October 28, 2024. The vulnerability lies within the Scriptable Image

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June 5, 2025
Can AI-Powered Advertising Transform B2B Marketing?
B2B Marketing
Can AI-Powered Advertising Transform B2B Marketing?

In an era where precision and efficiency are pivotal in marketing strategies, AI-powered advertising systems are increasingly becoming indispensable for businesses. The evolution of these tools promises a transformative impact on the B2B marketing landscape, addressing the growing need for data-informed advertisement solutions that strike a balance between precision targeting and privacy. Companies that embed artificial intelligence into their advertising

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June 5, 2025