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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Did the European Commission Violate Data Privacy with Meta?
Cyber Security
Did the European Commission Violate Data Privacy with Meta?

In an era where data privacy and protection are top priorities for individuals and institutions, a recent ruling by the European General Court has raised significant concerns about the European Commission’s adherence to these stringent standards. The incident that sparked this judicial scrutiny occurred when a German citizen used the “Sign in with Facebook” option on the now-inactive futureu.europa[.]eu site

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Was PowerSchool Right to Trust Hackers After Paying Ransom Demand?
Cyber Security
Was PowerSchool Right to Trust Hackers After Paying Ransom Demand?

In December 2024, a major cybersecurity incident rocked the educational sector when PowerSchool, a leading K-12 software provider in North America, faced a ransomware attack. Serving more than 60 million students, the breach impacted a vast array of sensitive data, raising significant concerns. The intrusion, discovered just before the New Year, was formally reported through a breach notification letter which

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Leveraging FAQs: A Strategic Tool for Consistent Marketing Messages
Marketing Automation / Email Marketing
Leveraging FAQs: A Strategic Tool for Consistent Marketing Messages

In the fast-paced world of marketing, maintaining consistency and clarity in communication is paramount, and one of the most effective yet often underutilized tools for achieving this is the Frequently Asked Questions (FAQs) document. By addressing common queries and concerns, FAQs help streamline communication efforts, ensuring that key messages are conveyed accurately and efficiently both internally and externally. This approach

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Enhance Your Cybersecurity with Threat Intelligence Strategies
Cyber Security
Enhance Your Cybersecurity with Threat Intelligence Strategies

In today’s digital age, cyber threats are becoming increasingly sophisticated, posing significant risks to businesses of all sizes. With each passing day, the complexity and frequency of cyberattacks rise, creating an urgent need for organizations to bolster their defenses and safeguard their digital assets. One of the most effective ways to achieve this is by leveraging threat intelligence strategies, which

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Why Hiring Professional Video Production is Key for Business in 2025
Content Marketing Technology
Why Hiring Professional Video Production is Key for Business in 2025

In 2025, the landscape of business promotion has evolved significantly, with video marketing emerging as a crucial tool for success. The importance of hiring a professional marketing video production company cannot be overstated. This article delves into the reasons why professional video production is essential for businesses, focusing on brand image and reputation, cost benefits, return on investment (ROI), staying

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Navigating Content Marketing Titles Amidst the Creator Economy Boom
Content Marketing Technology
Navigating Content Marketing Titles Amidst the Creator Economy Boom

The rise of the creator economy has brought about an identity crisis for content marketers. As the lines between content creators and content marketers blur, job titles and descriptions have become increasingly complex. This article delves into the challenges faced by employers and job seekers in navigating these complexities, exploring the evolution of content marketing roles, the variability in job

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Preparing for 2025: Top 5 Advanced Malware Threats to Watch Out For
Cyber Security
Preparing for 2025: Top 5 Advanced Malware Threats to Watch Out For

The landscape of cyber threats continues to evolve, becoming more sophisticated and frequent. Organizations must stay vigilant and prepare for the most significant malware threats that could compromise their IT infrastructures. This article delves into the top five advanced malware families—Lumma, XWorm, AsyncRAT, Remcos, and LockBit—that are expected to pose substantial risks in the coming year. The mounting complexity of

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Is MailRoute’s Premium Email Service the Ultimate Solution for Businesses?
Marketing Automation / Email Marketing
Is MailRoute’s Premium Email Service the Ultimate Solution for Businesses?

In an era where businesses are increasingly dependent on email communication, the need for reliable and secure email services has never been greater. Recognizing this market demand, MailRoute, a well-established player in cloud-based email security, has launched a new premium-hosted email service aimed specifically at businesses seeking enhanced security and reliability. This new offering promises industry-leading features, including 50GB mailboxes,

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Modernizing Your Business’ Content Strategy for 2025 and Beyond
Content Marketing Technology
Modernizing Your Business’ Content Strategy for 2025 and Beyond

In the rapidly evolving digital landscape, businesses must continuously adapt their content strategies to stay relevant and competitive. As we approach 2025, it is crucial to modernize outdated methods and adopt more user-friendly, engaging, and optimized content approaches. This article provides a comprehensive guide on how to evolve your business’s content strategy to meet the sophisticated expectations of future users.

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Enhancing Customer Loyalty with Personalized E-commerce Email Marketing
Marketing Automation / Email Marketing
Enhancing Customer Loyalty with Personalized E-commerce Email Marketing

In the fast-paced realm of e-commerce, retaining loyal customers who not only spend more but also advocate for your brand has proven to be significantly more cost-effective than constantly acquiring new ones. Personalized email marketing emerges as a powerful strategy in this context, capable of turning one-time shoppers into lifelong customers. By leveraging data-driven insights and integrating tools like WooCommerce

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How Can Businesses Optimize Large Language Models for B2B SEO?
Content Marketing Technology
How Can Businesses Optimize Large Language Models for B2B SEO?

The rise of large language models (LLMs) like Perplexity, ChatGPT, and Gemini has transformed the landscape of search engine optimization (SEO). For businesses, especially in the B2B sector, leveraging these models effectively can significantly enhance search engine results. The fundamental difference brought about by LLMs lies in their nature of processing user queries in a more conversational manner compared to

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Could Moxa Router Vulnerabilities Expose Your Network to Cyber Attacks?
Cyber Security
Could Moxa Router Vulnerabilities Expose Your Network to Cyber Attacks?

Recent discoveries in the cybersecurity realm have exposed potential threats to network infrastructures worldwide through specific Moxa products. The revelation of two high-severity security vulnerabilities, CVE-2024-9138 and CVE-2024-9140, in various Moxa cellular routers, secure routers, and network security appliances has raised significant concerns. These vulnerabilities could lead to privilege escalation and unauthorized command execution, putting numerous networks at risk. The

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