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Home | Authors | Tailor Jackson
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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Is Technology Redefining Customer Engagement in Marketing?
Marketing Automation / Email Marketing
Is Technology Redefining Customer Engagement in Marketing?

In today’s digital age, the evolution of technology is fundamentally transforming the marketing landscape, significantly altering how businesses engage with their customers. As technology advances, marketers are increasingly leveraging sophisticated tools such as big data analytics and artificial intelligence (AI) to enhance customer interaction and engagement. Data-driven strategies and personalized marketing approaches are becoming the norm, driving companies to innovate

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May 12, 2025
How Will GDPR Shape Email Marketing by 2030?
Marketing Automation / Email Marketing
How Will GDPR Shape Email Marketing by 2030?

The General Data Protection Regulation (GDPR) has redefined how businesses approach privacy in digital marketing, significantly influencing strategies in the realm of email marketing. Introduced to safeguard consumer information, GDPR mandates firms to adhere to stringent data protection norms, thereby reshaping communication strategies. As businesses navigate this new landscape, understanding the future implications of GDPR on email marketing by 2030

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May 12, 2025
Is SMS Marketing the Future of Customer Engagement?
Marketing Automation / Email Marketing
Is SMS Marketing the Future of Customer Engagement?

In today’s rapidly evolving digital landscape, SMS marketing has emerged as a critical tool transforming the way brands communicate with their audience. The direct nature of SMS, combined with its impressive engagement statistics, has sparked considerable interest among marketers looking for effective channels to connect with consumers. Unlike crowded email inboxes and highly saturated social media feeds, SMS marketing offers

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May 12, 2025
SEO Evolution: From Keywords to User-Centric Problem Solving
Content Marketing Technology
SEO Evolution: From Keywords to User-Centric Problem Solving

The digital landscape’s evolution has spurred a transformation in how businesses approach search engine optimization (SEO). Shifting from the traditional focus on keyword-stuffed content to drive traffic, the current trend prioritizes solving actual user problems through meaningful and engaging content. As search engines enhance their capabilities, there’s growing demand for content that truly resonates with users, moving away from generic

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May 12, 2025
Can We Stop IoT Botnets Exploiting Unpatched Devices?
Cyber Security
Can We Stop IoT Botnets Exploiting Unpatched Devices?

In recent years, the threat posed by Internet of Things (IoT) botnets has grown significantly, affecting both individuals and industries worldwide. The dismantling of a long-standing criminal proxy network highlights the vulnerabilities that outdated and unpatched devices can present. Spearheaded by Lumen Technologies’ Black Lotus Labs in collaboration with the United States Department of Justice, FBI, and the Dutch National

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May 12, 2025
Cybercriminals Exploit Job Seekers with Sophisticated Scams
Cyber Security
Cybercriminals Exploit Job Seekers with Sophisticated Scams

The contemporary job market has become increasingly perilous as cybercriminals deploy refined scams exploiting job seekers’ vulnerabilities. These fraudsters have mastered intricate social engineering strategies, blurring the lines between genuine recruitment practices and deceptive schemes. Faced with economic hardships and the allure of high-paying flexible jobs, unsuspecting individuals fall victim to these scams, leading to significant financial and personal data

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May 12, 2025
Commvault Enhances Security Update Process After Vulnerability Flaw
Cyber Security
Commvault Enhances Security Update Process After Vulnerability Flaw

The unveiling of a critical vulnerability in Commvault’s Command Center software has prompted a significant overhaul of the company’s update process, focusing primarily on communication and transparency in its cybersecurity protocols. This development sheds light on the intricate relationship between corporate practices, cybersecurity research, and the responsibility to protect users from potential security threats. The vulnerability in question, identified with

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May 12, 2025
How Is AI Revolutionizing LNER’s Marketing Strategies?
Marketing Automation / Email Marketing
How Is AI Revolutionizing LNER’s Marketing Strategies?

London North Eastern Railway (LNER) is embracing artificial intelligence to transform its marketing strategies with a focus on technological innovation, audience engagement, and data analysis. The adoption of AI by LNER marks a substantial shift from traditional marketing to more personalized and effective communication methods. Through this technological integration, the company aims to enhance customer relationships and leverage data-driven decisions

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May 9, 2025
Agentic AI: Revolutionizing Future Marketing Automation
Marketing Automation / Email Marketing
Agentic AI: Revolutionizing Future Marketing Automation

In the rapidly evolving landscape of marketing automation, Agentic AI stands as a transformative force, redefining business interactions through its innovative capabilities. Its emergence signifies a new era in customer engagement, stepping beyond traditional boundaries to offer personalized, integrated experiences across various platforms. Historically, marketing automation has progressed from rudimentary systems to sophisticated AI-driven technologies, each iteration seeking to enhance

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May 9, 2025
AI-Powered Email Marketing: Unlock Growth with Moonshot Newsletter
Marketing Automation / Email Marketing
AI-Powered Email Marketing: Unlock Growth with Moonshot Newsletter

The digital marketing landscape has been significantly transformed by artificial intelligence, reshaping strategies and tactics in ways unimaginable just a few years ago. With AI at the forefront, businesses are presented with boundless opportunities to enhance their marketing efforts. Enter the Moonshot Premium Newsletter, a novel initiative by Business Startup Support tailored specifically for email marketers keen on leveraging AI

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May 9, 2025
Is Email Marketing the Future of Digital Engagement?
Marketing Automation / Email Marketing
Is Email Marketing the Future of Digital Engagement?

In the fast-paced world of digital marketing, where trends pivot as swiftly as technologies evolve, email marketing has demonstrated remarkable resilience and adaptability. The Digital Silk analysis portrays a scenario where email marketing remains a predominant communication and engagement tool, underscored by the statistic that 96% of consumers actively check their email daily. This consistency is a testament to the

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May 9, 2025
Transforming SEO Data into Strategic Business Insights
Content Marketing Technology
Transforming SEO Data into Strategic Business Insights

In today’s data-driven business landscape, effectively communicating the significance of SEO insights to executives presents a distinct challenge. SEO, as a critical component of digital strategy, has the potential to significantly impact business goals, but its technical nature often obscures this potential from executive understanding. While abundant data is available, translating it into narratives that align with business priorities, such

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May 9, 2025