Tailor Jackson, Author at B2Bdaily.com

Customer Experience (CX)

Can VXconnect Revolutionize Utility Customer Engagement?

As the utility and energy sectors strive to keep up with rapid technological advancements and evolving customer expectations, VertexOne emerges as a pioneer with its innovative customer engagement platform, VXconnect. This platform promises to revolutionize how utilities interact with their consumers, transforming routine engagements into meaningful, trust-building experiences. By harnessing advanced analytics and a flexible, modular structure, VXconnect addresses key

June 26, 2025

Marketing Automation / Email Marketing

How Can Automation Elevate Your Marketing ROI?

In the realm of modern marketing, automation stands as a powerful ally, reshaping the landscape by enhancing operational efficiency and precision. Gone are the days when marketing relied heavily on manual processes, which were not only time-consuming but often fraught with errors and inconsistencies. By automating tasks, marketers are liberated to concentrate on strategic areas that necessitate human insight and

June 26, 2025

Content Marketing Technology

Are You Maximizing PPC ROI Through Smart Audience Filters?

In today’s competitive digital marketing landscape, ensuring that every dollar spent on Pay-Per-Click (PPC) campaigns yields the greatest possible return on investment (ROI) is critical. One of the most effective ways to achieve this is by leveraging smart audience filters. This guide will help marketers optimize their PPC efforts by targeting audiences effectively and excluding unqualified leads from campaigns. The

June 26, 2025

B2B Marketing

Balancing Brand Awareness and Demand Generation for Growth

In the ever-evolving landscape of B2B marketing, one persistent challenge remains: striking a balance between brand awareness and demand generation. For marketers, these strategies can seem like rivals, yet successful integration of both can propel growth and secure long-term stability. An astounding 87% of top-performing marketers harmoniously blend these strategies, leading to performance three times that of their competitors. This

June 26, 2025

Marketing Automation / Email Marketing

Google-Proofing Paid Search: Enhance Relevance and Navigation

In the world of digital marketing, staying ahead of the ever-changing algorithms and guidelines set forth by Google is a perennial challenge for marketers striving to maximize their paid search campaigns’ effectiveness. The tech giant’s latest updates have intensified the focus on the quality of landing pages, emphasizing their relevance and ease of navigation. Google’s new ad quality prediction model

June 25, 2025

Cyber Security

Are Critical Infrastructure Systems Prepared for Cyber Threats?

Recent Advisories by CISA on Infrastructure Security Recent advisories by the U.S. Cybersecurity and Infrastructure Security Agency (CISA) have underscored pressing security concerns in critical infrastructure systems. Issued on May 29, these advisories highlight vulnerabilities that, if left unaddressed, could jeopardize essential services and public safety. Industrial Control Systems (ICS) are particularly at risk, with flaws identified in crucial components

June 25, 2025

Content Marketing Technology

Enhancing AI Content: Make ChatGPT Sound More Human

Artificial Intelligence has broadened its influence across multiple industries, notably impacting content creation. In an era where efficiency and automation are paramount, AI-powered models like ChatGPT provide transformative solutions, generating text rapidly and proficiently. However, these models often fall short of delivering personable and dynamic content, which is key for engagement. The challenge lies in refining AI outputs to imbue

June 25, 2025

B2B Marketing

Trend Analysis: Demand Generation Strategies

In today’s hyper-competitive business environment, how well companies generate demand can be the key differentiator between those that merely survive and those that truly thrive. Demand generation is increasingly pivotal, bridging the essential gap between sales and marketing to create a unified approach to reaching potential customers. This article explores the growing significance of demand generation, sheds light on its

June 25, 2025

Content Marketing Technology

What Does SEO Copywriting Look Like in 2025?

In an era marked by rapid digital evolution, businesses face significant challenges in merging creative storytelling with data-driven strategies while ensuring their content meets search engine optimization (SEO) standards. This guide explores essential best practices to achieve strong search rankings and meaningful audience engagement in today’s dynamic landscape. Understanding the Evolution of SEO Copywriting The landscape of SEO copywriting has

June 24, 2025

B2B Marketing

Boost B2B Organic Leads with Strategic SEO Techniques

In an increasingly competitive digital landscape, B2B companies face the challenge of capturing high-quality leads while navigating lengthy sales cycles and complex buying decisions. Leveraging strategic SEO techniques can significantly impact a company’s online visibility and organic lead generation, making it a crucial component for success. This guide outlines best practices to help enhance B2B SEO efforts effectively. Understanding the

June 24, 2025

Marketing Automation / Email Marketing

Is Martech a Cost Burden or Growth Powerhouse?

Marketing Technology, commonly known as Martech, has undergone a significant evolution over recent years, drawing attention across industries for its role in business strategy. Once largely perceived as a necessary yet costly addition to marketing departments, Martech is now considered a versatile component with the potential to transform business outcomes. With companies increasingly reliant on digital tools to reach and

June 24, 2025

Content Marketing Technology

Google AI Overview: Redefining SEO and Digital Marketing

As technology advances, search engine optimization (SEO) and digital marketing constantly evolve, with Google AI Overview taking center stage in this transformation. Initially presented as the Search Generative Experience (SGE) in 2023, it was renamed AI Overview in 2024 and has since impacted SEO and digital marketing across more than 130 countries. This feature allows Google to provide users with

June 24, 2025