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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Top 5 Social Media Collaboration Tools to Elevate Your Strategy in 2025
Content Marketing Technology
Top 5 Social Media Collaboration Tools to Elevate Your Strategy in 2025

In the fast-paced world of social media marketing, staying ahead of the curve requires the right tools to streamline workflows, enhance collaboration, and ensure a consistent brand presence. As we look towards 2025, several standout tools have emerged to help teams navigate the complexities of social media management. This article delves into the top five social media collaboration tools that

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Is GDPR Shifting Focus to Personal Liability in Data Protection?
Cyber Security
Is GDPR Shifting Focus to Personal Liability in Data Protection?

In 2024, the General Data Protection Regulation (GDPR) fines issued across Europe amounted to €1.2 billion ($1.26 billion), marking a 33% decrease compared to €2.9 billion ($3.1 billion) in 2023, and this significant reduction represents the first annual decline since GDPR’s inception in May 2018. This decrease is mainly due to the absence of a single large fine such as

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How Are Botnets Exploiting Router Flaws for Massive DDoS Attacks?
Cyber Security
How Are Botnets Exploiting Router Flaws for Massive DDoS Attacks?

The growing menace of cyber threats continues to evolve, with malicious actors discovering and exploiting new vulnerabilities in technology infrastructure, leading to significant disruptions and security breaches worldwide. In recent events, threat actors have taken advantage of an unspecified zero-day vulnerability in Cambium Networks cnPilot routers to propagate a variant of the AISURU botnet, known as AIRASHI, aimed at distributed

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Can Video Content Boost Organic Traffic and Social Engagement?
Content Marketing Technology
Can Video Content Boost Organic Traffic and Social Engagement?

In the ever-evolving landscape of digital marketing, businesses are constantly seeking innovative strategies to enhance their online presence. One such strategy that has gained significant traction is the use of video content. This article explores how video content can boost organic traffic and social engagement, providing actionable insights for businesses looking to leverage this powerful medium. The Power of Video

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Small Business SEO: Cost-Benefit Forecast and Strategy for 2025
Content Marketing Technology
Small Business SEO: Cost-Benefit Forecast and Strategy for 2025

In the rapidly evolving digital landscape, small businesses must leverage Search Engine Optimization (SEO) to stay competitive. As we look ahead to 2025, understanding the cost-benefit dynamics of SEO is crucial for small business growth. This article delves into how small businesses can effectively use SEO to drive growth, enhance brand authority, and achieve a sustainable competitive edge. Understanding SEO’s

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How Will Digital Marketing Transform the Hospitality Industry by 2025?
Content Marketing Technology
How Will Digital Marketing Transform the Hospitality Industry by 2025?

In recent years, the hospitality industry has seen rapid changes driven by advancements in technology and evolving consumer behaviors, making digital marketing more critical than ever. By 2025, these changes are expected to further reshape the landscape, with innovative digital marketing strategies playing a crucial role in driving success for businesses within the industry. AI-Powered Content Creation and Automation One

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How Can Brand Videos Boost Your Brand Awareness and Loyalty?
Content Marketing Technology
How Can Brand Videos Boost Your Brand Awareness and Loyalty?

In today’s digital age, brand representation plays a crucial role in influencing consumers’ purchasing decisions and fostering brand loyalty. With the overwhelming amount of information available, it becomes vital for brands to find effective ways to stand out and connect with their audience. A significant finding from Edelman’s 2024 report highlights that 84% of people prefer to understand a brand’s

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How Can Google’s Subtle Updates Improve Your SEO Strategy?
Content Marketing Technology
How Can Google’s Subtle Updates Improve Your SEO Strategy?

Google’s recent quiet updates to their Estimated Salary (Occupation) Structured Data page offer valuable insights into effective digital content management and search engine optimization (SEO). These changes are not immediately obvious but can significantly enhance your SEO strategy. By understanding and implementing these subtle updates, you can improve the precision, relevance, and overall quality of your content, making it more

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How Can You Accelerate Your Career in In-House SEO?
Content Marketing Technology
How Can You Accelerate Your Career in In-House SEO?

Advancing your career in in-house SEO requires a blend of technical expertise, strategic thinking, and effective communication. This comprehensive guide will explore the essential skills, strategies, and insights needed to excel in the dynamic field of SEO. By understanding the core competencies, leveraging cross-functional collaboration, and continuously adapting to industry changes, you can accelerate your career growth and make a

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Maximize ROI by Repurposing Content with Atomization Strategy
Content Marketing Technology
Maximize ROI by Repurposing Content with Atomization Strategy

Creating standout content requires a substantial investment of time, effort, and resources, yet much of this content doesn’t achieve its full potential in terms of reach, engagement, and ROI. Content often underperforms, leaving numerous opportunities untapped. Content atomization tackles this issue by breaking down high-value material into smaller, targeted pieces designed for specific platforms and audiences. Each piece becomes an

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UK Government to Introduce Digital ID Wallet Amid Security Concerns
Cyber Security
UK Government to Introduce Digital ID Wallet Amid Security Concerns

The UK government has recently announced plans to introduce a digital ID wallet, known as the GOV.UK Wallet, which will allow British citizens to store all government-issued documents in a single digital location on their smartphones. This initiative is set to launch in the summer of 2025, beginning with the storage of Veteran Cards and Driving Licenses, and will eventually

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How Is Quad Transforming Direct Mail with Automation and Personalization?
Marketing Automation / Email Marketing
How Is Quad Transforming Direct Mail with Automation and Personalization?

Recent advancements in technological solutions have opened up new possibilities for direct mail marketing, and one company leading this charge is Quad. By embracing advanced automation, Quad has revolutionized the process of direct mail, turning a traditionally manual task into a streamlined, efficient, and highly personalized approach. This innovative method not only improves efficiency but also elevates the engagement and

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