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Home | Authors | Tailor Jackson
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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Is Predictive Content the Future of Email Marketing?
Marketing Automation / Email Marketing
Is Predictive Content the Future of Email Marketing?

Email marketing continues to evolve, and the trend is moving towards creating invisible, seamlessly integrated experiences for consumers. The future lies in delivering highly relevant, predictive content at precisely the right moments, transforming marketing efforts into effortless and invaluable services for customers. The Shift from Traditional Personalization Personalization Beyond Basics For years, personalization in email marketing has been rudimentary, focusing

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April 17, 2025
How Are North Korean Hackers Targeting Crypto Developers on LinkedIn?
Cyber Security
How Are North Korean Hackers Targeting Crypto Developers on LinkedIn?

North Korean hackers, particularly those associated with the hacking group Slow Pisces, have been found exploiting LinkedIn to target cryptocurrency developers. Their campaigns began earlier this year, as noted in the April 2024 report released by Unit 42, the research division of Palo Alto Networks. These scammers adopt a sophisticated approach to malware delivery, posing significant threats to the cryptocurrency

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April 17, 2025
Google Halts Security Patches, Leaving 200M Android Users at Risk
Cyber Security
Google Halts Security Patches, Leaving 200M Android Users at Risk

Google’s decision to halt backporting security patches for Android 12 and 12L versions has created a precarious situation for over 200 million users relying on these operating systems. These versions have reached their end-of-life status, meaning Google will no longer provide necessary security updates to protect against vulnerabilities. This responsibility now falls on device manufacturers, who are tasked with individually

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April 17, 2025
Oracle’s April 2025 CPU Fixes 255 Critical RCE Vulnerabilities
Cyber Security
Oracle’s April 2025 CPU Fixes 255 Critical RCE Vulnerabilities

Oracle’s April Critical Patch Update (CPU) addresses a significant security issue by patching 378 new vulnerabilities. A substantial number of these, 255, can be remotely exploited without authentication, highlighting the urgency and importance of this update. This quarterly release presents key fixes for high-risk flaws across Oracle’s broad product range, underscoring the critical need for clients to apply these patches

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April 16, 2025
Elevate Your Content Marketing Strategy with 2025 Insights
Content Marketing Technology
Elevate Your Content Marketing Strategy with 2025 Insights

In the rapidly evolving digital landscape, content marketing has taken center stage as a vital component of comprehensive marketing strategies. Recent data indicates that content marketing now commands a significant portion of marketing budgets, with industry professionals citing its efficacy in driving engagement and building brand loyalty. By seamlessly integrating elements such as storytelling, data analytics, artificial intelligence (AI), and

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April 16, 2025
Boost Your Business with a Professional Branded Email Address
Marketing Automation / Email Marketing
Boost Your Business with a Professional Branded Email Address

When launching a business, there are numerous steps to ensure success, but one often overlooked task is setting up a professional email address. New business owners might choose to use a free or personal email account to save costs, but this choice can undermine the business’s credibility and professional image. A branded email address that includes the company’s name can

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April 16, 2025
MMS vs. SMS: Which is Better for Your Marketing Strategy?
Marketing Automation / Email Marketing
MMS vs. SMS: Which is Better for Your Marketing Strategy?

Text messages have become a central part of modern communication, and businesses are capitalizing on this trend by incorporating multimedia messaging service (MMS) and short message service (SMS) into their marketing strategies. Understanding the distinctions between SMS and MMS is essential for optimizing marketing campaigns, as each offers unique capabilities that can greatly influence their effectiveness. Understanding SMS and MMS

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April 16, 2025
JavaScript and SEO: Ensuring Content Visibility for Search Engines
Content Marketing Technology
JavaScript and SEO: Ensuring Content Visibility for Search Engines

Ensuring that your content is accessible to search engines can significantly influence your webpage’s SEO performance. With the increasing prevalence of JavaScript in modern web development, understanding how search engines interact with JavaScript-driven content is essential for maintaining visibility and indexability. This article explores the key challenges and solutions associated with using JavaScript while optimizing for SEO. Understanding JavaScript Rendering

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April 16, 2025
Structured Data’s Impact on SEO and Search Rankings Explained
Content Marketing Technology
Structured Data’s Impact on SEO and Search Rankings Explained

Structured data has been a popular topic in SEO discussions, often surrounded by misconceptions regarding its effect on search rankings. This article aims to elucidate the genuine role that structured data plays in SEO and its influence on search features. Introduction to Structured Data and Its Purpose Structured data has revolutionized how search engines process and interpret web content, catalyzing

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April 16, 2025
AI Search Prioritizes Product Content: Key Insights for Marketers
Content Marketing Technology
AI Search Prioritizes Product Content: Key Insights for Marketers

Recent studies have revealed a significant shift in how AI search engines prioritize content, with a clear preference for product-related information. Research conducted by XFunnel across 768,000 citations from AI platforms such as ChatGPT, Google AI Overviews, and Perplexity highlights that product-specific content, such as technical specifications, comparisons, and vendor details, dominates citation rates. This shift has profound implications for

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April 16, 2025
New Cyber Threat: Slopsquatting Targets AI-Generated Code
Cyber Security
New Cyber Threat: Slopsquatting Targets AI-Generated Code

In a groundbreaking study, researchers have uncovered a new supply chain threat in software development, termed “slopsquatting,” which poses significant risks to developers relying on AI-generated code. This threat exploits hallucinations generated by large language models (LLMs), presenting unforeseen challenges to cybersecurity protocols and emphasizing the need for vigilance in integrating AI-generated content. Unlike “typosquatting,” slopsquatting involves the intentional creation

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April 16, 2025
How Can LinkedIn’s New Creator Hub Boost Your Content Strategy?
Content Marketing Technology
How Can LinkedIn’s New Creator Hub Boost Your Content Strategy?

LinkedIn has emerged as a powerful platform for professionals looking to grow their business, establish their brand, and share industry insights. With the launch of its new “Create on LinkedIn” hub, the social media giant aims to assist users in crafting more compelling content and optimizing their strategies. The hub is divided into three main sections – Create, Optimize, and

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April 15, 2025