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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Closure of EMR-ISAC Raises Concerns for Emergency Services
Cyber Security
Closure of EMR-ISAC Raises Concerns for Emergency Services

The Emergence of Challenges with EMR-ISAC’s Shutdown Loss of a Key Threat Intelligence Resource During its operation, EMR-ISAC served as a central conduit for the dissemination of critical homeland security information. The cessation of EMR-ISAC, therefore, introduces a gap in the information flow and strategic coordination among emergency services. This is particularly troubling considering its previous capacity to facilitate coordinated

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Bitter Espionage Group’s Evolution in Cyber Espionage Tactics
Cyber Security
Bitter Espionage Group’s Evolution in Cyber Espionage Tactics

Over the years, the Bitter espionage group, also known as TA397, has showcased a remarkable transformation in its cyber operations, adapting its tactics to the ever-evolving cybersecurity landscape. This group, which often targets entities associated with Pakistan’s foreign affairs, has consistently refined its methods, indicating potentially state-sponsored motivations. What began as straightforward malware tools in 2016 have rapidly evolved into

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How to Set Smart Content Marketing Rates in 2025?
Content Marketing Technology
How to Set Smart Content Marketing Rates in 2025?

Understanding Key Influences on Pricing Scope of Work and Service Offerings The scope of work significantly impacts content marketing pricing, as services might range from straightforward blog writing to comprehensive strategies encompassing SEO, distribution, and analytics. When services offered extend to more detail-oriented content strategies, such as multimedia content integration or intensive SEO initiatives, the potential for increased charges becomes

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New Zealand’s Cybersecurity Orbital: Only 3% Safe from Phishing
Marketing Automation / Email Marketing
New Zealand’s Cybersecurity Orbital: Only 3% Safe from Phishing

In recent years, cybersecurity strategies have become paramount for nations navigating the challenges of digital transformation and increasing cyber threats. New Zealand, a country widely perceived as an advanced and technologically adept nation, is currently grappling with an alarming level of vulnerability in its email domain security. A startling statistic reveals that only 3% of the registered domains are adequately

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SEO Strategies for 2025: Boost Your Brand’s Online Visibility
Content Marketing Technology
SEO Strategies for 2025: Boost Your Brand’s Online Visibility

In today’s fast-paced digital landscape, mastering search engine optimization (SEO) is paramount for enhancing a brand’s online presence. As 2025 makes continual strides in technology, businesses must adapt to advanced and nuanced algorithms that prioritize user-centric content and innovative approaches over traditional methods. This year, the focus has shifted toward understanding user intentions and refining content to meet these needs,

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Can Getsitecontrol Boost Ecommerce with Email Marketing?
Marketing Automation / Email Marketing
Can Getsitecontrol Boost Ecommerce with Email Marketing?

In the increasingly crowded ecommerce landscape, businesses are driven to explore new strategies that enhance customer engagement and sales potential. Recognizing this need, Getsitecontrol has evolved from a widely used lead generation tool to a comprehensive email marketing solution that promises to transform how merchants interact with their audience. This enhancement includes features like email broadcasts, workflow automation, and contact

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Is Martech the Future of Customer Experience in Banking?
Marketing Automation / Email Marketing
Is Martech the Future of Customer Experience in Banking?

The increasing reliance on digital channels to initiate customer journeys has profoundly impacted the banking industry, driving significant changes in how customer experiences are managed and optimized. The journey begins digitally for the vast majority of customers, integrating insights from these interactions into broader omnichannel marketing strategies to provide a cohesive and comprehensive experience. This shift necessitates a reevaluation of

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How Can You Streamline and Scale Content Production?
Content Marketing Technology
How Can You Streamline and Scale Content Production?

In today’s fast-paced digital landscape, where engagement is pivotal, content production has emerged as a cornerstone strategy for brands seeking to connect with audiences effectively. However, the intricate nature of producing high-quality, engaging content can often lead to chaos, inefficiency, and unmet expectations. The challenge many face is not merely in creating content but in managing and scaling the process

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How Can a Social Media Planner Boost Your Marketing Strategy?
Content Marketing Technology
How Can a Social Media Planner Boost Your Marketing Strategy?

In today’s fast-paced digital landscape, where social media continues to evolve and multiply, marketers and business owners face the challenge of effectively engaging their audiences across numerous platforms. As the importance of building an online presence grows, so does the complexity of managing and executing a successful social media campaign. Amidst this complexity lies a solution that streamlines efforts and

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How Does Proximity Marketing Drive Sales and Engagement?
Marketing Automation / Email Marketing
How Does Proximity Marketing Drive Sales and Engagement?

In today’s rapidly evolving digital landscape, businesses are constantly seeking innovative strategies to effectively engage consumers and drive sales. Proximity marketing has emerged as a cutting-edge approach, leveraging location-based technologies to deliver personalized messages and promotions to individuals within distinct geographic zones. By utilizing tools such as Bluetooth, Wi-Fi, GPS, and Near Field Communication (NFC), this method seeks to bridge

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Revolutionizing Webinars: Boost Engagement with Martech
Marketing Automation / Email Marketing
Revolutionizing Webinars: Boost Engagement with Martech

In the fast-evolving digital landscape, webinars have emerged as indispensable tools for businesses seeking to engage with audiences, generate leads, and solidify brand presence. While their inherent potential is widely recognized, capitalizing on webinars involves navigating complexities that can pose challenges for marketers. Marketing technology, or Martech, is instrumental in transforming webinar management by streamlining processes and enhancing user engagement.

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Are Your Networks Safe from Rising Cyber Threats?
Cyber Security
Are Your Networks Safe from Rising Cyber Threats?

In an era where cybersecurity threats are increasingly sophisticated, businesses face unprecedented challenges in safeguarding their digital assets. Recently, there’s been a surge in coordinated brute-force attacks targeting Apache Tomcat Manager interfaces, a scenario underscoring the urgent need for heightened security measures. On June 5, threat intelligence firm GreyNoise identified 295 malicious IP addresses involved in these activities, signaling the

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