b2b-daily
Search
Close this search box.
Search
Close this search box.
Home | Authors | Tailor Jackson
Avatar photo

Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
How Is Factua Transforming Martech with AI Innovation?
Marketing Automation / Email Marketing
How Is Factua Transforming Martech with AI Innovation?

The rebranding of 930 Ventures to Factua signals a profound shift in the marketing technology landscape, emphasizing the transformative potential of artificial intelligence. This change stands as an endeavor to assist high-growth enterprises in sharpening their customer acquisition strategies, boosting engagement, and fortifying retention through AI-enabled solutions. Central to this innovation is the launch of the Factua Marketing Automation Platform,

Read More
June 11, 2025
Is Domain Migration Really the Cause of SEO Performance Drops?
Content Marketing Technology
Is Domain Migration Really the Cause of SEO Performance Drops?

The digital landscape continues to evolve, yet some challenges that businesses face remain largely unchanged, such as managing the impact of domain migration on SEO performance. A case study from the SEO community recently highlighted this issue, where a site experienced a severe decline in search engine performance after undergoing a domain migration. Initially, this decline was attributed directly to

Read More
June 11, 2025
Are Coordinated Scanning Operations a Prelude to Cyber Attacks?
Cyber Security
Are Coordinated Scanning Operations a Prelude to Cyber Attacks?

The cyber landscape witnessed a sophisticated reconnaissance campaign on May 8 when 251 malicious IP addresses launched an attack on cloud-based infrastructures. All origins were traced back to Amazon Web Services in Japan, signaling a high level of coordination and control. This operation strategically employed these IP addresses to probe enterprise technologies through 75 exposure points. Unlike random scanning, these

Read More
June 11, 2025
Revolutionizing Cybersecurity: Kali GPT Empowers Users Globally
Cyber Security
Revolutionizing Cybersecurity: Kali GPT Empowers Users Globally

The dawn of AI-driven technologies continues to reshape numerous fields, and cybersecurity remains at the forefront. Within this domain, the emergence of Kali GPT has been groundbreaking. Built upon the advanced GPT-4 architecture, Kali GPT merges seamlessly with Kali Linux, a revered OS among ethical hackers and IT professionals. It fundamentally transforms how security assessments are conducted by automating arduous

Read More
June 11, 2025
Ransomware Hits Nova Scotia Power, Exposing Customer Data
Cyber Security
Ransomware Hits Nova Scotia Power, Exposing Customer Data

The recent ransomware attack on Nova Scotia Power has highlighted the vulnerabilities inherent in the infrastructure of utility providers. The cyberattack, which targeted the energy sector, compromised the personal and financial data of approximately 280,000 customers, making it a large-scale breach with serious implications. Unlike typical ransomware incidents, where data is merely encrypted for ransom, this incident demonstrated the more

Read More
June 11, 2025
LinkedIn Leverages Creators for B2B Marketing Success
B2B Marketing
LinkedIn Leverages Creators for B2B Marketing Success

The rapid transformation of B2B marketing heralds a new era, one where digital engagement dominates and companies navigate a crowded online landscape. In this arena, creators are emerging as key influencers, shaping the future of marketing strategies with their authentic connection and trust-building capabilities. This shift is driven by businesses seeking innovative ways to capture attention and foster meaningful engagement

Read More
June 10, 2025
Harnessing UGC: Boost Your SEO with People-Driven Content
Content Marketing Technology
Harnessing UGC: Boost Your SEO with People-Driven Content

In a world where digital content is abundant and easily accessible, businesses are continuously seeking innovative strategies to elevate their presence and visibility online. One prominent approach gaining traction is the integration of user-generated content (UGC) into search engine optimization (SEO) strategies. UGC, which comprises reviews, testimonials, photos, videos, and blogs created by users rather than the brand itself, has

Read More
June 10, 2025
AI Transforms Marketing: From Automation to Personalization
Marketing Automation / Email Marketing
AI Transforms Marketing: From Automation to Personalization

In the rapidly evolving marketing landscape, artificial intelligence is no longer a supplementary tool but a core element that is reshaping how businesses engage with their customers. The shift towards AI-driven marketing strategies is marked not by incremental improvements but by transformative leaps in efficiency and personalization. This transition is evidenced by recent developments where AI’s integration into marketing not

Read More
June 10, 2025
Can Mental Availability Boost B2B Buyer Engagement?
B2B Marketing
Can Mental Availability Boost B2B Buyer Engagement?

The Importance of Mental Availability in B2B Engagement Understanding Buyer Behavior and Decision Making Within the realm of B2B marketing, buyer decisions are seldom impulsive; they unfold through a comprehensive journey involving multiple stages and influencers. Unlike B2C transactions, where a consumer may make a purchase based on immediate needs and brand familiarity, B2B dynamics require marketers to appreciate the

Read More
June 10, 2025
Cybersecurity’s Role in Business Growth amid Budget Cuts
Cyber Security
Cybersecurity’s Role in Business Growth amid Budget Cuts

In today’s digitally driven world, businesses face the complex challenge of safeguarding their operations while maintaining growth amid financial constraints. Numerous enterprises are experiencing significant budget cuts in cybersecurity, raising questions about the long-term impact on business development. As businesses strive to adapt to rapidly changing technological landscapes, the role of cybersecurity becomes even more critical yet paradoxically underfunded. Cybersecurity

Read More
June 10, 2025
Is Creatify AI the Ultimate UGC Video Tool for 2025?
Content Marketing Technology
Is Creatify AI the Ultimate UGC Video Tool for 2025?

As the digital landscape continues to evolve, brands are increasingly leaning towards automated solutions that effortlessly generate authentic content. Amidst this progression, Creatify AI emerges as a notable contender, offering brands the ability to convert product URLs directly into shareable videos aimed at meeting the growing demand for User-Generated Content (UGC) on social media platforms. This capability sets it apart

Read More
June 10, 2025
AI Reshapes Content Marketing: The Rise of Niche Strategies
Content Marketing Technology
AI Reshapes Content Marketing: The Rise of Niche Strategies

The digital sphere is witnessing a seismic shift in content marketing driven by the integration of artificial intelligence, which redefines how brands engage with their audiences. Traditional marketing strategies that focused on broad and generalized messaging are rapidly becoming obsolete as AI tools demand precision and specificity. This evolution necessitates the adoption of niche strategies that cater to increasingly segmented

Read More
June 9, 2025