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Home | Authors | Tailor Jackson
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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
2024 Email Opt-Out Trends: Insights for Marketers
Marketing Automation / Email Marketing
2024 Email Opt-Out Trends: Insights for Marketers

The digital marketing arena has continuously evolved with rapid advancements and shifts in consumer preferences, presenting unique challenges for industry professionals. OPTIZMO Technologies recently unveiled its 2024 Email Opt-Out Infographic, shedding light on consumer behaviors and trends in email marketing. Despite ongoing changes and disruptions, including the aftermath of a global pandemic and alterations in inbox regulations, email marketing remains

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June 3, 2025
Strategic SEO Roadmap: Aligning Goals for Sustainable Success
Content Marketing Technology
Strategic SEO Roadmap: Aligning Goals for Sustainable Success

In today’s fast-paced digital landscape, achieving a significant and sustainable online presence requires more than sporadic efforts or reactionary tactics. As algorithms evolve, businesses must harness the power of strategic search engine optimization (SEO) to remain competitive. Successful SEO is not merely about chasing fleeting trends or achieving short-lived victories; it demands a comprehensive approach starting with a meticulously crafted

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June 3, 2025
How Can Real Estate Agents Master DIY Content Marketing?
Content Marketing Technology
How Can Real Estate Agents Master DIY Content Marketing?

Amid an evolving landscape where genuine interaction reigns supreme, real estate agents are increasingly turning to DIY content marketing strategies to navigate the increasingly complex marketplace. With the immense potential to build authentic relationships through personalized, engaging content, agents can directly influence their brand narrative in a way that resonates deeply with clients. Affordable, user-friendly tech tools empower professionals to

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June 2, 2025
How Do Creators Use Automation to Boost Authentic Engagement?
Marketing Automation / Email Marketing
How Do Creators Use Automation to Boost Authentic Engagement?

In today’s digital landscape, creators face the daunting challenge of capturing and retaining audience attention amidst a sea of diverse content and rapidly shifting algorithm dynamics. The overwhelming abundance of creator profiles on social media platforms creates fierce competition for visibility and engagement; only those who can navigate these complexities with strategic finesse can hope to succeed. Furthermore, platform algorithms

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June 2, 2025
Email Marketing in 2025: AI, Integration, and Personalization
Marketing Automation / Email Marketing
Email Marketing in 2025: AI, Integration, and Personalization

In today’s fast-paced digital ecosystem, email marketing battles through the influx of emerging communication alternatives to reinforce its vital role in business strategies. Its significance stems from its enduring capacity to engage audiences, acquire new consumers, and most importantly, solidify customer retention. As organizations navigate the cluttered digital landscape, email marketing’s adaptability and personalized touch continue to make it indispensable

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June 2, 2025
Which Marketing Analytics Tools Truly Deliver Results?
Marketing Automation / Email Marketing
Which Marketing Analytics Tools Truly Deliver Results?

In today’s competitive marketing landscape, leveraging the right analytics tools is critical for maximizing success and achieving impactful outcomes. Marketing campaigns thrive on data-driven decision-making, and understanding which tools deliver genuine insights is pivotal. As marketers aspire to optimize their strategies, the demand for analytics platforms that provide comprehensive, actionable data has surged. By harnessing the prowess of these tools,

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June 2, 2025
Google’s Gmail Changes Threaten Email Marketing Personalization
Marketing Automation / Email Marketing
Google’s Gmail Changes Threaten Email Marketing Personalization

Shifting Email Marketing Landscape Evolution of Email Personalization Email personalization has been a cornerstone of strategic marketing, allowing brands to create more targeted and meaningful connections with their subscribers. Through personalization, marketers craft messages that speak directly to individual preferences, fostering a sense of connectedness and loyalty among consumers. The ability to create customized content based on user behaviors enables

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June 2, 2025
How Will Active Intelligence Transform Marketing Strategies?
Marketing Automation / Email Marketing
How Will Active Intelligence Transform Marketing Strategies?

The recent launch of ActiveCampaign’s cutting-edge platform feature, Active Intelligence, is poised to redefine the landscape of marketing automation by introducing an era where artificial intelligence plays a pivotal role in managing marketing strategies. Positioned at the forefront of AI-driven marketing automation, Active Intelligence revolutionizes traditional methods by offering an elegant, sophisticated solution for businesses seeking to enhance their engagement

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June 2, 2025
Scale SEO with AI: Efficient 301 Redirect Management
Content Marketing Technology
Scale SEO with AI: Efficient 301 Redirect Management

Managing redirects is a fundamental yet challenging aspect of maintaining a website, especially for search engine optimization (SEO) professionals dealing with vast digital landscapes comprising millions of pages. Implementing 301 redirects at scale can optimize user experience, enhance search engine rankings, and preserve valuable crawl budget. In today’s digital ecosystem, where e-commerce platforms might continuously retire products, news publications phase

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June 2, 2025
AI Reshapes B2B Search Strategies: Visibility and Authority
B2B Marketing
AI Reshapes B2B Search Strategies: Visibility and Authority

Artificial Intelligence (AI) has rapidly become an integral part of search engine technology, revolutionizing B2B marketing strategies across the globe. As AI-driven search methods rise, brand visibility and authority within digital landscapes evolve to adapt to this transformative change. Moving beyond traditional ranked search engine results pages (SERPs) of blue links, the new era focuses on AI-generated, synthesized answers that

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June 2, 2025
Revolutionizing Email with AI: Meet mxHERO’s Mail2Cloud Advanced
Marketing Automation / Email Marketing
Revolutionizing Email with AI: Meet mxHERO’s Mail2Cloud Advanced

In today’s digital era, email remains an integral communication tool for businesses worldwide, yet it often lies untapped as a resource for advanced data processing. The unveiling of mxHERO’s Mail2Cloud Advanced shifts this paradigm, presenting a sophisticated platform crafted to convert business emails into structured and AI-ready data sources, primed for enterprise-scale applications. Central to this innovation is the strategic

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June 2, 2025
Is PumaBot the New Threat to Linux IoT Device Security?
Cyber Security
Is PumaBot the New Threat to Linux IoT Device Security?

In the ever-evolving landscape of cybersecurity, new threats emerge as quickly as technology advances, challenging existing security paradigms and demanding innovative solutions. With the rise of Internet of Things (IoT) devices, often operating on Linux systems, the door has become wide open for malicious actors to exploit vulnerabilities at an unprecedented scale. One such emergent threat is PumaBot, a novel,

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June 2, 2025