Tailor Jackson, Author at B2Bdaily.com

Cyber Security

Iranian Hackers Escalate Attacks on U.S. Infrastructure

In recent months, an alarming increase in cyber-attacks orchestrated by Iranian hacker groups has captured the attention of security experts and policymakers. These attacks, predominantly aimed at critical U.S. infrastructure sectors such as transportation and manufacturing, coincide with escalating geopolitical tensions in the Middle East. Iranian groups linked to the government—MuddyWater, APT33, OilRig, CyberAv3ngers, FoxKitten, and Homeland Justice—have intensified efforts

July 24, 2025

Content Marketing Technology

Mastering Google’s Free Tools for Effective SEO Strategy

What if mastering the art of search engine optimization was just a toolset away? Imagine the complexity and precision of Google’s algorithms measuring every website entering its domain. With Google’s influence driving approximately 92% of web traffic globally, this digital colossus sets the benchmark for SEO strategies. Digital marketers often find themselves tangled in an overwhelming web of unattainable page

July 24, 2025

Cyber Security

Trend Analysis: Zero-Day Cyber Attack Defense

The recent disclosure of a significant data breach at Nippon Steel Solutions has brought the reality of zero-day cyber attacks into sharp focus. These attacks, which exploit unknown vulnerabilities, pose unique challenges to organizations globally. In the current digital landscape, where cyber threats evolve at a rapid pace, having robust defenses against zero-day vulnerabilities is more critical than ever. This

July 24, 2025

Marketing Automation / Email Marketing

Top Free Email Marketing Tools of 2025: Expert Recommendations

Aisha Amaira, a MarTech expert known for her ability to merge technology and marketing seamlessly, shares her insights on the evolving landscape of email marketing software. With her extensive experience, she provides a detailed analysis of the key features and benefits of various platforms, highlighting the top free options available in 2025. Can you provide an overview of the top

July 23, 2025

Marketing Automation / Email Marketing

Will AI Revolutionize Marketing Automation Forever?

Artificial Intelligence (AI) has emerged as the cornerstone of modern technological innovations, fundamentally altering the landscape of numerous industries. As experts delve deeper into its transformative potential, one sector stands out for its readiness to leverage AI’s capabilities—marketing automation. The potential of AI to refine and enhance marketing strategies has piqued interest across the industry, provoking a paradigm shift that

July 23, 2025

Digital Marketing

Trend Analysis: Targeted Ads in Digital Marketing

The rapid growth of digital marketing has surged remarkably, with businesses investing substantially in pay-per-click (PPC) strategies. As of this year, these digital ad spends are forecasted to continue expanding, solidifying the importance of precise audience targeting in boosting campaign outcomes. The burgeoning trend of leveraging PPC audience strategies, specifically “targeting” and “observation,” has become indispensable for digital marketers seeking

July 23, 2025

Customer Experience (CX)

Can Manufacturers Revolutionize CX With AI Precision?

The integration of AI precision into customer experience (CX) strategies is significantly altering the landscape of the manufacturing industry. This transformation tailors customer interactions to meet the precise needs of B2B clients, offering valuable lessons to marketers and businesses alike. By harnessing AI technologies, manufacturers are not only improving operational efficiency but also setting new standards for personalized engagement, presenting

July 23, 2025

Cyber Security

Will Congress Renew Crucial Cybersecurity Information Act?

As the expiration of the 2015 Cybersecurity Information Sharing Act (CISA) looms, major technology firms are urging Congress to act swiftly. The impending deadline poses a significant threat to vital cybersecurity mechanisms established by the act, and more companies and policymakers recognize the need to renew the act to ensure that the capability to share threat intelligence and coordinate on

July 23, 2025

Cyber Security

Trend Analysis: Ransomware Shifts in Retail Industry

Ransomware attacks have steadily dominated headlines for their ability to incapacitate various sectors, with attackers now deftly shifting focus toward the lucrative retail industry. As the healthcare sector ramps up its cybersecurity defenses, cybercriminals are hunting for more appealing and vulnerable targets. As ransomware continues its relentless surge, recognizing and understanding its evolving trends in retail become increasingly pivotal for

July 23, 2025

Cyber Security

Can IoT Devices Survive eUICC Security Vulnerabilities?

The world of IoT devices faces significant challenges from eUICC security vulnerabilities, potentially leaving billions of devices exposed. Recent revelations concerning flaws in eSIM profile management have exposed critical weaknesses affecting radio compliance in eSIM-enabled hardware. These vulnerabilities stem from outdated iterations of the GSMA TS.48 Generic Test Profile. Attackers with physical access and knowledge of public keys have the

July 23, 2025

Content Marketing Technology

Adapting SEO for AI: Athena and Profound Lead the Charge

In the ever-evolving digital landscape, SEO is undergoing a seismic shift with the rise of AI-driven search tools. Aisha Amaira, an expert in MarTech, joins us to delve into these changes and how companies like Athena are transforming the approach to brand visibility in this new era. Can you tell us about your decision to leave Google and start Athena?

July 23, 2025

Marketing Automation / Email Marketing

Can Email Marketing Thrive Amid Gmail’s New Unsubscribe Tools?

Imagine a world where individuals effortlessly free their inboxes from marketing emails they deem unnecessary. Google’s new Gmail feature is making this scenario a reality. This innovation gives users unprecedented control over their digital space, allowing them to manage subscriptions with just a few clicks. It’s a dream for the email-fatigued but potentially a challenge for marketers aiming to keep

July 22, 2025