Marketing Automation / Email Marketing
Email marketing has long stood as a bastion of B2B lead generation, consistently offering high ROI and unparalleled reach. With 2024 on the horizon, the practice is poised
August 13, 2024
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ABM Marketing Technology
Cross-channel marketing has emerged as a vital strategy for businesses looking to thrive in the highly competitive and ever-evolving B2B landscape. As digital technologies redefine how customers interact
August 12, 2024
Content Marketing Technology
Daversa Partners recently celebrated a momentous achievement by securing wins in PR Daily’s Social Media & Digital Awards for Content Marketing and the Content Marketing Awards in the
August 12, 2024
Marketing Automation / Email Marketing
Redi-Data, Inc., a notable provider of data services and digital marketing solutions, has announced the successful completion of its 2024 Alliance for Audited Media (AAM) audit for its
August 12, 2024
Cyber Security
The recent cyberattack conducted by the Advanced Persistent Threat (APT) group StormBamboo has sent shockwaves through the cybersecurity community. By leveraging DNS poisoning tactics, this sophisticated group targeted
August 7, 2024
Cyber Security
In today’s digital age, cyber-risks have become a paramount concern for businesses worldwide. With the increasing frequency and sophistication of cyber threats, organizations are constantly battling to safeguard
August 6, 2024
Content Marketing Technology
Business-to-Business (B2B) marketing is continuously evolving, and content syndication has emerged as a powerful strategy. By redistributing content across various third-party platforms, companies can achieve greater visibility, generate
August 5, 2024
Marketing Automation / Email Marketing
The email landscape is undergoing a substantial transformation with major service providers like Google, Yahoo, and Apple enforcing stringent DMARC (Domain-based Message Authentication, Reporting, and Conformance) policies. Microsoft
August 5, 2024
Content Marketing Technology
Affiliate marketing has emerged as one of the most effective ways to earn passive income online, providing marketers with the opportunity to promote products or services through unique
August 2, 2024
Marketing Automation / Email Marketing
Email marketing continues to be a highly effective tool in the digital marketing arsenal, thanks to its substantial ROI, low unsubscribe and spam rates, and adaptability. John Anderson’s
August 1, 2024
Content Marketing Technology
Integrating employees into a company’s marketing strategy is a powerful yet often underutilized approach to boosting engagement, innovation, and overall business success. Chick-fil-A’s controversial decision to ban its
July 30, 2024
Marketing Automation / Email Marketing
Phonexa, a performance marketing software company, has announced a strategic partnership with SMTP, a reputable email service provider. This collaboration, unveiled at the MailCon conference in New York,
July 30, 2024