Tailor Jackson, Author at B2Bdaily.com

Marketing Automation / Email Marketing

How Is AI Revolutionizing LNER’s Marketing Strategies?

London North Eastern Railway (LNER) is embracing artificial intelligence to transform its marketing strategies with a focus on technological innovation, audience engagement, and data analysis. The adoption of AI by LNER marks a substantial shift from traditional marketing to more personalized and effective communication methods. Through this technological integration, the company aims to enhance customer relationships and leverage data-driven decisions

May 9, 2025

Marketing Automation / Email Marketing

Agentic AI: Revolutionizing Future Marketing Automation

In the rapidly evolving landscape of marketing automation, Agentic AI stands as a transformative force, redefining business interactions through its innovative capabilities. Its emergence signifies a new era in customer engagement, stepping beyond traditional boundaries to offer personalized, integrated experiences across various platforms. Historically, marketing automation has progressed from rudimentary systems to sophisticated AI-driven technologies, each iteration seeking to enhance

May 9, 2025

Marketing Automation / Email Marketing

AI-Powered Email Marketing: Unlock Growth with Moonshot Newsletter

The digital marketing landscape has been significantly transformed by artificial intelligence, reshaping strategies and tactics in ways unimaginable just a few years ago. With AI at the forefront, businesses are presented with boundless opportunities to enhance their marketing efforts. Enter the Moonshot Premium Newsletter, a novel initiative by Business Startup Support tailored specifically for email marketers keen on leveraging AI

May 9, 2025

Marketing Automation / Email Marketing

Is Email Marketing the Future of Digital Engagement?

In the fast-paced world of digital marketing, where trends pivot as swiftly as technologies evolve, email marketing has demonstrated remarkable resilience and adaptability. The Digital Silk analysis portrays a scenario where email marketing remains a predominant communication and engagement tool, underscored by the statistic that 96% of consumers actively check their email daily. This consistency is a testament to the

May 9, 2025

Content Marketing Technology

Transforming SEO Data into Strategic Business Insights

In today’s data-driven business landscape, effectively communicating the significance of SEO insights to executives presents a distinct challenge. SEO, as a critical component of digital strategy, has the potential to significantly impact business goals, but its technical nature often obscures this potential from executive understanding. While abundant data is available, translating it into narratives that align with business priorities, such

May 9, 2025

Cyber Security

MirrorFace Targets Japan and Taiwan with Advanced Malware

MirrorFace, a formidable name in the world of cyber espionage, has recently intensified its operations targeting government agencies and public institutions in Japan and Taiwan. This nation-state threat actor group is linked to Earth Kasha, a sub-cluster of the infamous APT10, which is affiliated with China. The primary method of attack involves the strategic deployment of ROAMINGMOUSE malware, designed specifically

May 9, 2025

Cyber Security

Optimizing Security Controls: The Key to Robust Cyber Defense

In today’s rapidly evolving digital landscape, organizations face a relentless barrage of cyber threats, underscoring the necessity of more than just having an arsenal of security tools. It is becoming increasingly clear that possessing such tools without optimizing their configurations offers little defense against sophisticated attacks. Emphasizing the shift from merely acquiring cybersecurity technologies to refining and optimizing them is

May 9, 2025

Content Marketing Technology

How Will B2B Measure Content Success in 2025?

In an era where digital content is inseparably linked with business strategies, B2B marketers have acknowledged the indispensability of precise metrics to track outcomes. The importance of understanding how content contributes to business growth has never been greater. As 2025 unfolds, there’s a notable shift among B2B marketers to hone in on specific metrics that align with broader company goals

May 8, 2025

Marketing Automation / Email Marketing

Is Technology the Future of OOH Advertising Innovation?

Out-of-home (OOH) advertising is undergoing a seismic shift, transitioning from static displays to more dynamic, digitally driven interfaces. This evolution is not just a response to changing consumer behaviors and demands but a proactive adaptation seeking to keep pace with contemporary technological advancements. As a result, OOH has emerged as a more personalized, efficient, and engaging platform for brand communication,

May 8, 2025

Marketing Automation / Email Marketing

Will Sojern’s Email Service Revolutionize Hotel Bookings?

In the ever-evolving hospitality industry, Sojern’s newly launched fully managed email marketing service emerges as a potential game-changer for hotel bookings. With a specific focus on hoteliers, the service promises to fortify direct bookings and enhance guest loyalty while reducing reliance on online travel agencies (OTAs). By capitalizing on an AI-driven platform, coupled with professional expertise, Sojern seeks to address

May 8, 2025

Marketing Automation / Email Marketing

Is AI the Future of B2B Marketing Automation?

The marketing landscape is transforming rapidly, driven largely by advancements in artificial intelligence (AI). As businesses strive to maintain a competitive edge in an increasingly digital world, the integration of AI into B2B marketing automation is garnering significant attention. A recent report sheds light on evolving dynamics in this sector, revealing promising trends, notable achievements, and persistent challenges. This exploration

May 8, 2025

Marketing Automation / Email Marketing

Mailchimp: Versatile Email and Marketing Solution Reviewed

Mailchimp has steadily evolved into a multifaceted marketing platform since its inception, transforming from a basic email marketing tool into a comprehensive solution for businesses aiming to streamline their digital marketing campaigns. This transition highlights Mailchimp’s growth and adaptability to the ever-changing demands of modern marketing, positioning it as a key player in the field of digital communication strategy. By

May 8, 2025