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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Can We Shield Ourselves Against Rising Ransomware Threats?
Cyber Security
Can We Shield Ourselves Against Rising Ransomware Threats?

Ransomware has emerged as a formidable menace in the digital age, targeting organizations across various industries with devastating financial and reputational consequences. Recent years have witnessed a concerning rise in these incidents, with organizations grappling to defend against increasingly sophisticated hacking strategies. The financial burden is no less alarming, with average incident costs reaching millions, driving businesses to urgently rethink

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How Vulnerable are Public Services to Ransomware Attacks?
Cyber Security
How Vulnerable are Public Services to Ransomware Attacks?

Public services have increasingly become prime targets for ransomware attacks, highlighting their vulnerability amid an evolving digital landscape. Ransomware threats, involving malicious software techniques to encrypt data and demand a ransom for its restoration, pose significant risks to local governance and public services. The dramatic case of the Redcar and Cleveland Council’s attack serves as a quintessential example, delineating the

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Explosive Growth of Marketing Automation Market by 2032
Marketing Automation / Email Marketing
Explosive Growth of Marketing Automation Market by 2032

In today’s rapidly evolving technological landscape, marketing automation has emerged as a crucial driver of digital transformation, revolutionizing how enterprises engage with potential customers and harness growth. From streamlining marketing processes to deploying data-driven strategies, the marketing automation market continues to witness unprecedented expansion. Valued at USD 5.76 billion as recently as 2023, the market is poised for a significant

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Navigating iOS Changes: Boosting Email Engagement Strategies
Marketing Automation / Email Marketing
Navigating iOS Changes: Boosting Email Engagement Strategies

The realm of digital communication continues its transformation, influenced significantly by technological advancements, especially in operating systems. Apple’s iOS updates exemplify such progress, often creating profound shifts in how brands interact with consumers. These changes have led to complexities in email engagement strategies, disrupting established methodologies and causing marketers to seek innovative solutions to maintain efficacy. Apple’s latest iOS updates

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Top 5 Alternatives to Optimizely CMP for Marketers
Content Marketing Technology
Top 5 Alternatives to Optimizely CMP for Marketers

As the digital marketing arena continues to evolve, content teams find themselves needing more specialized tools that cater specifically to their expanding needs rather than a generic one-size-fits-all approach. Optimizely’s Content Marketing Platform (CMP) has been a preferred choice over the years. However, its high cost, complexity, and the absence of integrated SEO tools have driven many marketers to search

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Can AI Transform Media Sales with Smarter Pricing?
Marketing Automation / Email Marketing
Can AI Transform Media Sales with Smarter Pricing?

In the dynamic world of media sales, a pressing question revolves around whether artificial intelligence can transform pricing strategies to meet ever-evolving demands. Revenue Analytics has made significant strides with the introduction of Aida, an innovative AI-powered solution that redefines how media sales teams approach pricing and deal-making. As part of the company’s RateOptics platform, Aida integrates cutting-edge machine learning

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Mastering Digital Experience: Key to Consumer Loyalty
Marketing Automation / Email Marketing
Mastering Digital Experience: Key to Consumer Loyalty

In today’s attention-driven economy, the quality of digital experience significantly influences consumer loyalty and business success. As consumers increasingly rely on digital platforms for everyday interactions and transactions, expectations for seamless and efficient experiences have never been higher. Conviva’s “State of Digital Experience Report” highlights a growing trend: poor digital experiences result in substantial consumer frustration, revenue loss, and reputational

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Email Marketing Drives Ecommerce Growth and Loyalty
Marketing Automation / Email Marketing
Email Marketing Drives Ecommerce Growth and Loyalty

In an era dominated by social media and ever-evolving digital platforms, email marketing has carved its niche as a cornerstone strategy for ecommerce brands seeking growth and customer loyalty. While flashy apps and websites pop up with regularity, emails quietly continue to offer consistent, adaptable solutions for engaging audiences effectively. A cornerstone statistic from the Data & Marketing Association has

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Will Validity’s Acquisition Revolutionize Email Marketing?
Marketing Automation / Email Marketing
Will Validity’s Acquisition Revolutionize Email Marketing?

In a strategic move, Validity has successfully acquired Litmus to revolutionize the email marketing landscape by integrating Litmus’s advanced email optimization and testing capabilities into Validity’s robust platform. Validity, renowned for its expertise in managing CRM data and email verification, aims to construct a comprehensive system that oversees every phase of the email campaign lifecycle. With products such as DemandTools

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Can You Stay Ahead in Digital Marketing Innovation?
Marketing Automation / Email Marketing
Can You Stay Ahead in Digital Marketing Innovation?

In the rapidly evolving world of digital marketing, staying ahead of innovation poses a formidable challenge for industry professionals. As technology advances, new tools, strategies, and platforms emerge at a breakneck pace, leaving marketers in constant pursuit of the latest trends. The upcoming digital marketing conference highlights the importance of embracing these technological shifts, urging senior marketing leaders to gather

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Can Sender Revolutionize Email Marketing for Small Businesses?
Marketing Automation / Email Marketing
Can Sender Revolutionize Email Marketing for Small Businesses?

The rapidly evolving landscape of digital marketing presents both opportunities and challenges for small businesses striving to establish their presence amid fierce competition. Email marketing has long been an essential tool in this realm, but the prohibitive costs and complex features of many platforms have frequently hampered access for smaller entities. Against this backdrop, Sender emerges as a compelling alternative—a

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Which SEO Agency Will Dominate Poland’s Market in 2025?
Content Marketing Technology
Which SEO Agency Will Dominate Poland’s Market in 2025?

In the fast-paced digital landscape of 2025, Poland has established itself as a significant hub for SEO excellence. Businesses vying for growth and stability find themselves leveraging advanced digital marketing strategies, with a pronounced focus on search engine optimization. In this evolving ecosystem, several Polish SEO agencies have positioned themselves as pioneers, offering innovative solutions tailored to both local and

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