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Home | Authors | Tailor Jackson
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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Can Storytelling Transform B2B Marketing in Data-Driven Sectors?
Marketing Automation / Email Marketing
Can Storytelling Transform B2B Marketing in Data-Driven Sectors?

In an increasingly competitive B2B landscape, companies in data-centric industries are realizing the untapped potential of storytelling as a tool for marketing transformation. Traditional data-heavy presentations often fail to forge emotional connections that resonate with audiences on a human level. Businesses in sectors such as finance, SaaS, and manufacturing are now exploring how narrative-driven marketing can turn their technical offerings

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June 12, 2025
Should You Block Auto-Translated Pages for SEO Success?
Content Marketing Technology
Should You Block Auto-Translated Pages for SEO Success?

In the rapidly evolving world of digital content, Google has continuously updated its algorithms and guidelines to ensure a richer user experience. As part of these efforts, Google revised its stance on handling auto-translated pages, emphasizing content quality over the means of creation. Previously, Google recommended webmasters use robots.txt to block automatically translated pages, suggesting a cautionary approach towards such

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June 12, 2025
Critical Chrome Update Addresses Zero-Day Security Threat
Cyber Security
Critical Chrome Update Addresses Zero-Day Security Threat

A significant security threat looms over digital landscapes as Google identifies a zero-day vulnerability in its popular Chrome web browser. Tracked under the identifier CVE-2025-5419, this threat actively exploits the V8 JavaScript engine through out-of-bounds read and write operations, enabling attackers to execute arbitrary code. Such vulnerabilities are particularly perilous because they allow unauthorized use of system resources, often leading

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June 12, 2025
The Future of Performance Marketing: Trends and Strategies
Marketing Automation / Email Marketing
The Future of Performance Marketing: Trends and Strategies

The performance marketing industry is undergoing rapid evolution, driven by technological advancements and an increased emphasis on data-driven strategies. As businesses strive to optimize marketing effectiveness, psychometric testing emerges as a potential game-changer. This approach shifts the focus from traditional methods of hiring based on intuition to a more structured evaluation of candidates, particularly for essential roles requiring precision in

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June 11, 2025
Trend Analysis: Trust in Content Marketing
Content Marketing Technology
Trend Analysis: Trust in Content Marketing

In today’s digital era, the credibility of content marketing has become a key consideration for brands striving to connect with consumers. With the internet awash in misinformation and an abundance of content, consumers have increasingly distanced themselves from messages lacking authenticity. Consequently, trust has emerged as a pivotal factor driving the success or failure of marketing strategies. This trend is

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June 11, 2025
Can AI Transform Marketing Automation’s Future?
Marketing Automation / Email Marketing
Can AI Transform Marketing Automation’s Future?

The landscape of marketing automation is poised for a transformation as companies incorporate advanced AI technologies and redefine how they interact with consumers. ActiveCampaign, a prominent platform in marketing automation, takes significant strides under new leadership. The strategic appointment of Chai Atreya as Chief Product Officer marks a critical turning point for the company. With the launch of the Active

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June 11, 2025
Is Product-Led SEO the Future of Organic Growth?
Content Marketing Technology
Is Product-Led SEO the Future of Organic Growth?

In an era where online presence is crucial, businesses continuously seek more effective and innovative ways to enhance their organic growth through search engines. The advent of Product-Led SEO (PLSEO) offers a novel perspective on organic visibility, diverting focus from traditional methods to strategically leveraging the product itself as a centerpiece for search optimization. The concept revolves around the insight

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June 11, 2025
How Is Factua Transforming Martech with AI Innovation?
Marketing Automation / Email Marketing
How Is Factua Transforming Martech with AI Innovation?

The rebranding of 930 Ventures to Factua signals a profound shift in the marketing technology landscape, emphasizing the transformative potential of artificial intelligence. This change stands as an endeavor to assist high-growth enterprises in sharpening their customer acquisition strategies, boosting engagement, and fortifying retention through AI-enabled solutions. Central to this innovation is the launch of the Factua Marketing Automation Platform,

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June 11, 2025
Is Domain Migration Really the Cause of SEO Performance Drops?
Content Marketing Technology
Is Domain Migration Really the Cause of SEO Performance Drops?

The digital landscape continues to evolve, yet some challenges that businesses face remain largely unchanged, such as managing the impact of domain migration on SEO performance. A case study from the SEO community recently highlighted this issue, where a site experienced a severe decline in search engine performance after undergoing a domain migration. Initially, this decline was attributed directly to

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June 11, 2025
Are Coordinated Scanning Operations a Prelude to Cyber Attacks?
Cyber Security
Are Coordinated Scanning Operations a Prelude to Cyber Attacks?

The cyber landscape witnessed a sophisticated reconnaissance campaign on May 8 when 251 malicious IP addresses launched an attack on cloud-based infrastructures. All origins were traced back to Amazon Web Services in Japan, signaling a high level of coordination and control. This operation strategically employed these IP addresses to probe enterprise technologies through 75 exposure points. Unlike random scanning, these

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June 11, 2025
Revolutionizing Cybersecurity: Kali GPT Empowers Users Globally
Cyber Security
Revolutionizing Cybersecurity: Kali GPT Empowers Users Globally

The dawn of AI-driven technologies continues to reshape numerous fields, and cybersecurity remains at the forefront. Within this domain, the emergence of Kali GPT has been groundbreaking. Built upon the advanced GPT-4 architecture, Kali GPT merges seamlessly with Kali Linux, a revered OS among ethical hackers and IT professionals. It fundamentally transforms how security assessments are conducted by automating arduous

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June 11, 2025
Ransomware Hits Nova Scotia Power, Exposing Customer Data
Cyber Security
Ransomware Hits Nova Scotia Power, Exposing Customer Data

The recent ransomware attack on Nova Scotia Power has highlighted the vulnerabilities inherent in the infrastructure of utility providers. The cyberattack, which targeted the energy sector, compromised the personal and financial data of approximately 280,000 customers, making it a large-scale breach with serious implications. Unlike typical ransomware incidents, where data is merely encrypted for ransom, this incident demonstrated the more

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June 11, 2025