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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Transforming Retail: The Impact of AI-Driven Email Marketing by 2025
Marketing Automation / Email Marketing
Transforming Retail: The Impact of AI-Driven Email Marketing by 2025

In the dynamic realm of digital marketing, email has emerged as a formidable tool that has revolutionized the retail sector. By 2025, advancements in AI, automation, mobile optimization, and data analytics have significantly boosted customer engagement, driven sales, and fostered brand loyalty. This article explores the transformative influence of these developments in email marketing and their pivotal role in the

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What Are the Best AI Tools for Boosting Content Creation Efficiency?
Content Marketing Technology
What Are the Best AI Tools for Boosting Content Creation Efficiency?

The landscape of content creation has seen remarkable changes with the introduction of AI tools. These innovations aim to streamline the creative process, save valuable time, and enhance the quality of the content produced. Content creators, whether they specialize in writing, video, or social media, can benefit remarkably from AI tools. This article explores the best AI tools designed to

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How Is Gamaredon Targeting Ukraine Using Advanced Cyber Espionage Tactics?
Cyber Security
How Is Gamaredon Targeting Ukraine Using Advanced Cyber Espionage Tactics?

In a recent development, cyber espionage activities have taken on a more sinister and sophisticated tone with the involvement of the Russia-linked hacker group known as Gamaredon. The group has been mounting a relentless offensive against Ukrainian entities using advanced methods. They employ weaponized LNK files disguised as Office documents, tricking targets into downloading and executing the malicious files. These

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How Can You Get More Social Media Followers Quickly and Effectively?
Content Marketing Technology
How Can You Get More Social Media Followers Quickly and Effectively?

Social media has become an integral component of most online strategies given the shift in search engine optimization and search dynamics over the last several years. Establishing a robust presence across diverse social media channels is crucial for brands looking to find new growth and maintain visibility. Building an audience on these platforms should be a priority not only for

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Did Infiltration Expose BlackLock’s Weaknesses and Ransomware Trends?
Cyber Security
Did Infiltration Expose BlackLock’s Weaknesses and Ransomware Trends?

The world of cybersecurity was recently shaken when threat hunters managed to infiltrate the infrastructure of BlackLock, a notorious ransomware group that had previously operated under the name Eldorado. This group has been relentless in its attacks on various sectors, accounting for 46 victims across the U.S., Canada, and several European and South American countries. Researchers from Resecurity identified a

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How Does Morphing Meerkat Use DNS MX Records for Phishing Attacks?
Cyber Security
How Does Morphing Meerkat Use DNS MX Records for Phishing Attacks?

Phishing attacks have long been a menacing threat in cybersecurity, continuously evolving to become more deceptive and challenging to combat. One of the most advanced threats today is a Phishing-as-a-Service platform known as Morphing Meerkat. This sophisticated platform is known for spoofing over a hundred brands to steal credentials, leveraging DNS email exchange (MX) records to carry out its operations.

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Balancing Authenticity and Innovation in Modern Marketing Strategies
Content Marketing Technology
Balancing Authenticity and Innovation in Modern Marketing Strategies

Navigating the complex landscape of modern marketing presents a significant challenge for brands. As the digital era propels constant innovation, marketers must find ways to stay ahead of trends while preserving the core essence of their brand identity. As trends rapidly emerge and evolve, maintaining a balance between adopting these innovations and staying true to brand values becomes paramount. This

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Maximizing Value: Strategic Approaches to Repurposing Content
Content Marketing Technology
Maximizing Value: Strategic Approaches to Repurposing Content

Effective content repurposing is an essential yet often overlooked aspect within organizations. The process involves transforming valuable information from various communications into different formats to enhance usability and reach. Many companies produce substantial content through events like town halls, fireside chats, and guest speaker sessions but fail to utilize this wealth of information fully. Valuable insights shared at these events

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EncryptHub Exploits Zero-Day Flaw in Windows to Deploy Diverse Malware
Cyber Security
EncryptHub Exploits Zero-Day Flaw in Windows to Deploy Diverse Malware

The recent activities of EncryptHub, a notorious threat actor, have sparked significant concerns among cybersecurity professionals as they exploit a zero-day vulnerability in Microsoft Windows to deploy a variety of malware. EncryptHub has been leveraging CVE-2025-26633, a critical vulnerability in Microsoft Management Console (MMC), to bypass local security features, maintain persistence, and steal sensitive data from compromised systems. This vulnerability,

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5 Effective Video Marketing Strategies for B2B Brands on LinkedIn
Content Marketing Technology
5 Effective Video Marketing Strategies for B2B Brands on LinkedIn

In the ever-evolving landscape of B2B marketing, LinkedIn has cemented its place as a pivotal platform for businesses to connect, engage, and convert potential clients. The platform’s focus on professional networking makes it an ideal venue for B2B brands to showcase their expertise and build relationships. Recent studies have underscored the effectiveness of video content on LinkedIn, with findings indicating

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Embracing Social Media: How Modern Marketing is Changing for Brands
Content Marketing Technology
Embracing Social Media: How Modern Marketing is Changing for Brands

Modern corporate marketing strategies are undergoing significant transformation. Traditional advertising techniques, such as television commercials, are being phased out in favor of more engaging and authentic content creation, heavily influenced by social media platforms like TikTok. This shift is reshaping how brands connect with their audiences. The Decline of Traditional Advertising Television Commercials’ Waning Influence For decades, television commercials have

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Mastering Social Media for Business Growth: Tips for Success
Content Marketing Technology
Mastering Social Media for Business Growth: Tips for Success

In today’s digital landscape, social media platforms have evolved into critical tools for business growth, with over 4.9 billion active users worldwide. Whether you’re an entrepreneur or part of an established brand, mastering social media is no longer optional but essential. This guide provides strategic insights and practical tips to help you leverage social media effectively, drawing on real-world success

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