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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
How Can AI SEO Tools Revitalize Your Old Content?
Content Marketing Technology
How Can AI SEO Tools Revitalize Your Old Content?

In a world where digital presence is key to success, maintaining an up-to-date and engaging content library is essential. However, many marketers focus on creating new content without realizing the potential treasure trove of opportunities hidden in their existing materials. Rather than constantly churning out new articles and posts, employing AI-driven SEO tools can unlock significant value from content already

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Optimize WordPress for AI: Future-Proof Your SEO Strategy
Content Marketing Technology
Optimize WordPress for AI: Future-Proof Your SEO Strategy

In the rapidly evolving digital landscape, the technologies driving search engines are undergoing significant transformation, fundamentally altering how content is accessed and presented. Traditional search engine optimization (SEO), once ruled by the pursuit of high page rankings and increased traffic, is being overshadowed by methods driven by artificial intelligence (AI) that demand a different approach. This change presents both challenges

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Automate SEO Keyword Clustering Using Python and SERP Data
Content Marketing Technology
Automate SEO Keyword Clustering Using Python and SERP Data

Search engine optimization (SEO) has evolved significantly, adapting to new technologies and shifting user behaviors. As search intent becomes increasingly crucial in the era of artificial intelligence, understanding and leveraging this concept is vital for marketers. Keyword clustering involves grouping similar keywords based on shared characteristics, such as user intent. This process enhances SEO strategies by providing clearer insights into

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How Are We Securing the Rise of AI?
Cyber Security
How Are We Securing the Rise of AI?

The rapid evolution of artificial intelligence (AI) has led to transformative impacts across industries, creating both opportunities and challenges. As AI becomes progressively embedded in crucial societal and industrial functions, establishing trust in these systems has become paramount. Ensuring AI security is now an integral aspect of its development and deployment, given the potential risks and ethical considerations involved. This

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Which iOS Email Apps Will Transform Marketing in 2025?
Marketing Automation / Email Marketing
Which iOS Email Apps Will Transform Marketing in 2025?

The landscape of email marketing is witnessing a profound transformation as businesses globally adapt to the shifting dynamics of digital communication. With iOS devices becoming increasingly integral to daily operations, email marketing apps specifically designed for these platforms have emerged as pivotal tools for enhancing marketing strategies. This shift has prompted companies to explore sophisticated email marketing solutions tailored for

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Is Email Marketing the Future of Digital Strategy in 2025?
Marketing Automation / Email Marketing
Is Email Marketing the Future of Digital Strategy in 2025?

In a digital age where consumer attention is a scarce commodity, and marketers are continually seeking effective ways to connect with their audience, email marketing stands tall as a crucial component of digital strategies in 2025. With its immense potential for direct engagement and high return on investment, email marketing has sustained its relevance even amid the rise of new

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Are You Tracking Key SEO Metrics for Dental Success?
Content Marketing Technology
Are You Tracking Key SEO Metrics for Dental Success?

In today’s digital era, maintaining a robust online presence is pivotal for any dental practice aspiring to attract more patients and sustain growth. Capturing the attention of prospective clients begins with optimizing website visibility and engagement, necessitating an effective SEO strategy. Understanding and efficiently tracking critical SEO metrics can serve as the backbone of a successful digital marketing effort, enabling

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Evolving Content Strategy in a Multi-Channel Discovery World
Content Marketing Technology
Evolving Content Strategy in a Multi-Channel Discovery World

The digital marketing landscape has undergone profound transformations, leading to an evolution in how content strategies are conceptualized and deployed. Traditional search engines once dominated the arena of content discovery, guiding users primarily through a keyword-centric approach. Yet, this paradigm has shifted, prompted by the emergence of diverse digital platforms and AI tools revolutionizing the way content is discovered. Consumers

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Can AI Tools Transform Ecommerce Content Creation?
Content Marketing Technology
Can AI Tools Transform Ecommerce Content Creation?

In the rapidly evolving digital landscape, artificial intelligence presents a transformative opportunity for ecommerce businesses to optimize content creation processes. With an increasing focus on delivering personalized customer experiences and maintaining brand consistency, the application of AI in crafting compelling narratives opens up new possibilities. As consumer expectations grow, ecommerce platforms are turning to AI tools to address challenges like

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Building a Strong B2B Brand: Key Strategies for Success
Content Marketing Technology
Building a Strong B2B Brand: Key Strategies for Success

In the competitive world of Business-to-Business (B2B) marketing, building a strong brand can often be overlooked despite it being one of the most powerful assets a company can wield. As businesses face an increasingly intricate landscape of larger decision-making groups and a limited pool of potential buyers, forging a distinct and consistent brand presence becomes not just beneficial, but essential.

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How Does AI Revolutionize International SEO Strategies?
Content Marketing Technology
How Does AI Revolutionize International SEO Strategies?

In the fast-evolving landscape of digital marketing, AI’s impact on international SEO has taken center stage. As businesses extend their reach beyond domestic borders, the role of AI in transforming global SEO strategies cannot be overstated. AI technologies are reshaping how international SEO is approached, offering new solutions for overcoming language barriers, optimizing localized content, and enhancing overall user experience

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How Do AI Overviews Affect SEO and Site Traffic?
Content Marketing Technology
How Do AI Overviews Affect SEO and Site Traffic?

In the digital landscape where SEO practices continuously evolve, Google’s recent clarifications have added a new dimension to understanding AI Overview links and their impact on site traffic. It is vital to grasp the implications of a centralized positioning for links within AI Overviews (AIOs) as identified in Google Search Console. Google’s John Mueller has illuminated this concept, detailing that

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