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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
How Interactive Elements Can Transform Your Email Marketing Campaigns
Marketing Automation / Email Marketing
How Interactive Elements Can Transform Your Email Marketing Campaigns

As the competition for attention in the inbox continues to grow, businesses must find new ways to stand out to their target audience. Delivering meaningful content that recipients desire can go a long way in achieving this, but there are additional elements that can transform your email marketing campaigns. Interactive elements are one such example, as they can help educate,

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How ChatGPT can help you master email marketing
Marketing Automation / Email Marketing
How ChatGPT can help you master email marketing

The world of email marketing can be overwhelming. As a marketer, you must constantly think about how to create engaging content, how to segment your email list, and how to optimize your emails for maximum open rates and conversions. It’s no easy feat, but luckily, there’s a tool that can help you master the art of email marketing: ChatGPT. ChatGPT

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Unlocking Authenticity: Harnessing the Power of User-Generated Content in Marketing Strategies
Content Marketing Technology
Unlocking Authenticity: Harnessing the Power of User-Generated Content in Marketing Strategies

In the era of social media, digital marketing has become more imaginative than ever, with brands and businesses developing new and innovative strategies to grab the attention of their target audience. However, according to recent studies, many consumers now perceive brand content as inauthentic and untrustworthy. In fact, three-quarters of Gen Z consumers have reported that they are more likely

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The Importance of Data Tracking in Content Marketing
Content Marketing Technology
The Importance of Data Tracking in Content Marketing

In today’s digital age, content marketing has become one of the most effective ways to engage audiences and drive business growth. But to achieve success, it’s not just about creating great content – it’s about measuring and analyzing your content’s performance. By keeping track of and closely analyzing different types of performance data, you can make smart choices about what

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Building Trust and Compliance: The Power of Opt-In Consent in Email Marketing
Marketing Automation / Email Marketing
Building Trust and Compliance: The Power of Opt-In Consent in Email Marketing

In the age of digital communication, email marketing has become an indispensable tool for businesses of all sizes. It allows them to reach their target audience directly and efficiently, delivering personalized messages that can drive engagement, sales, and brand awareness. However, in order for email marketing to be effective, it is crucial to build and maintain strong relationships with your

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The Power of Email Marketing: Strategies for Engaging Your Subscribers
Marketing Automation / Email Marketing
The Power of Email Marketing: Strategies for Engaging Your Subscribers

In today’s fast-paced digital world, businesses must find ways to connect with potential customers. One of the most effective ways of doing this is through email marketing. Email marketing is a direct and cost-effective way to communicate with customers, and studies have shown that it can generate an impressive return on investment. In this article, we will discuss proven strategies

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Content Writing: The Craft You Can Master.
Content Marketing Technology
Content Writing: The Craft You Can Master.

In today’s digital age where information is readily available at our fingertips, content writing has become a crucial aspect of communication. Whether it’s a blog post, article, social media post, or website copy, content writing has the power to inform, educate, persuade, and entertain an audience. In this article, we’ll explore the craft of content writing, its importance in content

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The Rise of AI-Generated Phishing: Inside the Tactics, Risks, and Countermeasures for ChatGPT and BERT-Enabled Email Attacks
Cyber Security
The Rise of AI-Generated Phishing: Inside the Tactics, Risks, and Countermeasures for ChatGPT and BERT-Enabled Email Attacks

As technology advances, so do the tactics of cybercriminals. A recent development is the use of artificial intelligence (AI) in phishing attacks, which are designed to trick people into releasing sensitive information or downloading malware. Researchers have uncovered a new phishing email campaign that employs AI-powered language models, specifically ChatGPT and Google BERT, to create sophisticated email attacks. The Rise

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Online Learning Videos: Avoiding Common Mistakes and Prioritizing Engaging Storytelling
Content Marketing Technology
Online Learning Videos: Avoiding Common Mistakes and Prioritizing Engaging Storytelling

Online learning videos have become an integral component of education and corporate training. They offer a variety of benefits, including increased engagement, improved information retention, and accessibility. However, organizations often make common mistakes when creating online learning content, which can lead to lower engagement and effectiveness. This article explores these common mistakes and emphasizes the importance of incorporating engaging storytelling

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Unlocking Email Success: Master the Art of Crafting Effective Subject Lines for Your Marketing Campaigns
Marketing Automation / Email Marketing
Unlocking Email Success: Master the Art of Crafting Effective Subject Lines for Your Marketing Campaigns

Email marketing is a powerful tool for businesses of all sizes and industries. But in order for email marketing to be effective, it must be done right. From crafting the perfect message to choosing the right imagery, there are many aspects to consider when creating a successful email campaign. However, one of the most important elements is often overlooked: the

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The Importance and Strategies of Content Marketing for Businesses
Content Marketing Technology
The Importance and Strategies of Content Marketing for Businesses

As the digital age continues to evolve, traditional methods of marketing are becoming less effective at reaching and engaging consumers. Today’s consumers are bombarded with countless advertisements, making it difficult for brands to stand out in an overcrowded marketplace. This is where content marketing comes in. Defined as generating and distributing valuable and applicable material that draws in and engages

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Every piece of content needs structure
Content Marketing Technology
Every piece of content needs structure

Have you ever come across a piece of content that seemed to jump from one topic to another without any clear structure? Or perhaps you found yourself struggling to understand what the content was about? Chances are, the lack of structure was the culprit. Every piece of content, whether it’s an article, blog post, or even a social media post,

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