Tailor Jackson, Author at B2Bdaily.com

Content Marketing Technology

Setting the Stage for Creative Operations in Martech Imagine a marketing team equipped with cutting-edge technology—AI-driven personalization tools, advanced automation platforms, and robust data analytics—yet struggling to launch campaigns on time due to delayed creative assets. This scenario is all too common in today’s fast-paced digital landscape, where the disconnect between marketing technology (martech) and creative processes can silently erode

August 15, 2025

Digital Marketing

How Is Fandom-Driven Marketing Transforming the Digital Age?

I’m thrilled to sit down with Aisha Amaira, a MarTech expert whose passion for blending technology with marketing has transformed how brands connect with their audiences. With deep expertise in CRM marketing technology and customer data platforms, Aisha has a unique perspective on harnessing innovation to uncover powerful customer insights. Today, we’re diving into the world of fandom-driven marketing, exploring

August 15, 2025

Cyber Security

Ransomware Surges 935% in Oil and Gas Sector Attacks

In a landscape where digital transformation is both a boon and a bane for critical industries, a staggering statistic has emerged to highlight the growing menace of cybercrime: ransomware attacks on the oil and gas sector have skyrocketed by an alarming 935% within a recent 12-month period from April of last year to this past April. This dramatic surge underscores

August 15, 2025

Cyber Security

Cybersecurity Weekly: SharePoint Hacks, Spyware, and More

Welcome to an insightful conversation with Dominic Jainy, a seasoned IT professional with deep expertise in artificial intelligence, machine learning, and blockchain. With a passion for exploring how these cutting-edge technologies intersect with cybersecurity, Dominic brings a unique perspective to the evolving threat landscape. In this interview, we dive into some of the most pressing issues in cybersecurity today, from

August 15, 2025

Cyber Security

How Does 0bj3ctivityStealer Threaten Global Cybersecurity?

Introduction Imagine opening an email that appears to be a routine business quotation, only to unknowingly trigger a sophisticated cyberattack that compromises sensitive data within minutes. This is the alarming reality posed by 0bj3ctivityStealer, a highly advanced information-stealing malware that has emerged as a critical challenge to global cybersecurity, placing both individuals and organizations at significant risk with its deceptive

August 15, 2025

Cyber Security

Russia-Linked Malware Targets Email for Espionage Tactics

Imagine a seemingly harmless email login prompt popping up on your screen, mimicking the familiar look of Microsoft Outlook, only to silently steal your credentials and infiltrate your cloud account. This isn’t a hypothetical scenario but a real and growing danger posed by a sophisticated malware known as “Authentic Antics,” tied to Russian state-sponsored actors. With cyber espionage becoming a

August 15, 2025

Digital Marketing

Reclaiming Marketing Relevance in an AI-Driven, Buyer-Led Era

In the dynamic arena of 2025, marketing faces a seismic shift as artificial intelligence (AI) permeates every corner of the tech stack, while buyers assert unprecedented control over their purchasing journeys. A staggering statistic sets the stage: over 80% of software vendors now integrate generative AI, flooding the market with automated tools that often miss the mark on relevance. This

August 14, 2025

Content Marketing Technology

How Is Generative Engine Optimization Redefining Branding?

Introduction Imagine a world where a single, synthesized answer from an AI model can shape a brand’s entire public perception in an instant, transforming the way businesses approach visibility in the digital age. This is the reality of today’s digital landscape, where traditional search engine optimization (SEO) is being overtaken by a new frontier: generative engine optimization (GEO). With large

August 14, 2025

Content Marketing Technology

AI-Driven Digital Marketing – Review

Imagine a world where marketing campaigns adapt in real-time to consumer behavior, delivering personalized messages that resonate with each individual at precisely the right moment, and in 2025, this scenario is not a distant dream but a reality powered by artificial intelligence (AI). This transformative technology has redefined how businesses engage with audiences, leveraging vast data sets to optimize strategies

August 14, 2025

Content Marketing Technology

Turn SEO Success into GEO Dominance with Key Strategies

Imagine a digital landscape where traditional search engines are no longer the sole gatekeepers of online visibility, and instead, AI-driven tools like ChatGPT and Gemini are rapidly shaping how users find information. This shift highlights the growing importance of generative engine optimization (GEO), a practice that ensures content is discoverable in an AI-powered world. Brands that adapt now stand to

August 14, 2025

Content Marketing Technology

Which Metrics Truly Matter for Content Strategy Success?

Introduction Imagine a small business owner pouring countless hours into crafting blog posts, videos, and social media updates, only to wonder if any of it is actually driving growth. In the fast-paced digital landscape, content strategy has become a cornerstone of marketing, yet measuring its impact remains a daunting challenge for many. The importance of identifying the right metrics cannot

August 14, 2025

Cyber Security

What’s New in Microsoft Patch Tuesday August 2025 Updates?

Imagine a digital battlefield where cyber threats lurk around every corner, ready to exploit the smallest crack in system defenses. On August 12, 2025, Microsoft unleashed its latest arsenal of security updates through Patch Tuesday, addressing a staggering 107 vulnerabilities across its vast ecosystem of products. This monthly event is a cornerstone for IT professionals and organizations striving to safeguard

August 14, 2025