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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Unlocking the Power of AI: Revolutionizing Email Marketing Strategies for Maximum Engagement and Results
Marketing Automation / Email Marketing
Unlocking the Power of AI: Revolutionizing Email Marketing Strategies for Maximum Engagement and Results

Email marketing has long been a powerful tool for businesses looking to build relationships with their customers and drive sales. With the rise of new technologies, artificial intelligence (AI) has emerged as a key component of successful email marketing campaigns. By leveraging the power of AI, businesses can automate many of the tasks associated with email marketing, freeing up time

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The Essential Role of Marketing Automation in Digital Marketing
Marketing Automation / Email Marketing
The Essential Role of Marketing Automation in Digital Marketing

Marketing automation has become an essential part of digital marketing in recent years. In a world where everything is automated and technology-driven, digital marketers cannot afford to rely on manual methods anymore. Marketing automation provides a plethora of benefits, including the ability to save time, improve lead nurturing, increase revenue, and enhance the overall customer experience. In this article, we’ll

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Unlocking the Secrets of Engaging Content: Your Ultimate Guide to Becoming a Master Storyteller
Content Marketing Technology
Unlocking the Secrets of Engaging Content: Your Ultimate Guide to Becoming a Master Storyteller

In today’s fast-paced digital world, creating engaging and compelling content is becoming increasingly difficult. With so much content being produced every day, it can be challenging to create something that stands out and captures the attention of your audience. However, crafting engaging and compelling content is not impossible. By understanding your audience, using visuals, and ensuring accuracy and relevance, you

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How structured content can benefit your digital content strategy
Content Marketing Technology
How structured content can benefit your digital content strategy

In the world of digital marketing and content creation, planning your digital content is vital for success. Content plays an essential role in engaging your audience, driving traffic, and boosting your SEO rankings. Therefore, it is crucial to create a content strategy that encompasses all the necessary aspects of producing quality content. One such aspect is structured content, which can

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How long should emails be?
Marketing Automation / Email Marketing
How long should emails be?

With the communication revolution, emails have become a ubiquitous method of communication across various industries. For some, composing an email can be an art form. How long should an email be? There is no set answer to this question, but it’s important to consider the implications of email length on readership and open rates. In this article, we examine the

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The Importance of Personal Connections in Email Marketing
Marketing Automation / Email Marketing
The Importance of Personal Connections in Email Marketing

Email marketing has been around for a long time and it is still one of the most effective ways to reach and engage customers. However, as digital technologies have evolved, so have consumers’ expectations. Today’s consumers want personalized, relevant content that speaks to their specific needs and interests. This means that email marketing has become less about blasting out generic

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Mastering Email Marketing for Fashion eCommerce: Building Relationships, Boosting Sales, and Maximizing Success
Marketing Automation / Email Marketing
Mastering Email Marketing for Fashion eCommerce: Building Relationships, Boosting Sales, and Maximizing Success

In today’s digital age, the fashion industry has become highly competitive. With various e-commerce websites, social media platforms, and personalized marketing strategies, it has become challenging for fashion brands to stand out from the crowd and connect with their target audience. In this scenario, email marketing has emerged as a powerful tool for fashion brands, enabling them to engage with

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The Importance of Video Advertising in the Digital Age: Strategies for Making Your Video Ads More Effective
Content Marketing Technology
The Importance of Video Advertising in the Digital Age: Strategies for Making Your Video Ads More Effective

Video advertising has emerged as an essential component of any successful marketing strategy in today’s digital age. With the rise of online and social media platforms, video ads have become a popular way for companies to promote their products and services, engage with their audience, and increase brand awareness. However, producing a successful video advertisement that effectively conveys the desired

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Mastering Email Automation: Game-Changing Automations for Boosting Revenue and Customer Engagement
Marketing Automation / Email Marketing
Mastering Email Automation: Game-Changing Automations for Boosting Revenue and Customer Engagement

In today’s digital world, email marketing remains one of the most effective ways to reach and engage customers. However, with the increasing need for personalization and customer-centric communication, manual email marketing may not be enough. This is where automated email marketing comes in. The Potential of Automated Email Marketing Automated email marketing, also known as email automation, is the process

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TikTok’s popularity and the need for diversification in social media marketing strategies
Content Marketing Technology
TikTok’s popularity and the need for diversification in social media marketing strategies

TikTok, the popular social media app, is ubiquitous these days. From viral dances and lip-syncing videos to short-form comedy sketches, the app’s ability to attract headlines shows no signs of slowing down. Even celebrities and politicians have joined the app, eager to connect with their fans in a new and innovative way. However, along with this popularity comes growing notoriety,

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Mastering the Art of Helpful Content: Scaling Content Production for Maximum Impact in the Digital Age
Marketing Automation / Email Marketing
Mastering the Art of Helpful Content: Scaling Content Production for Maximum Impact in the Digital Age

Automation is the buzzword in the digital marketing world, and search engine optimization (SEO) is no exception. With the rise of artificial intelligence and machine learning algorithms, it’s tempting for businesses to rely solely on automation to handle their SEO efforts. However, as SEO pros know, scale alone doesn’t guarantee success, and over-reliance on automation comes with its own set

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Invoice-themed phishing campaign and destructive attacks are targeting a Ukrainian government organization
Cyber Security
Invoice-themed phishing campaign and destructive attacks are targeting a Ukrainian government organization

Ukraine’s Cybersecurity and Infrastructure Security Agency (CERT-UA) has issued an alert warning of an ongoing phishing campaign targeting Ukrainian organizations using invoice-themed lures. The phishing campaign, which is attributed to a financially motivated group known as UAC-0006, aims to distribute the SmokeLoader malware according to CERT-UA. Invoice-themed phishing campaign distributing SmokeLoader malware The phishing emails, sent using compromised accounts, come

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