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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Revolutionising the Healthcare Industry: Weave Introduces AI-Driven Email Assistant for Enhanced Client Engagement
Marketing Automation / Email Marketing
Revolutionising the Healthcare Industry: Weave Introduces AI-Driven Email Assistant for Enhanced Client Engagement

Weave, a leading provider of communication and engagement solutions in the healthcare industry, has made an exciting announcement with the launch of its second AI-driven engagement product, Email Assistant. This innovative tool is aimed at empowering healthcare providers to create, personalize, and automate their email marketing campaigns, ultimately improving patient engagement and retention, boosting patient growth rate, and raising awareness

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August 2, 2023
Tempur Sealy International Faces IT System Shutdown Due to Cybersecurity Event
Cyber Security
Tempur Sealy International Faces IT System Shutdown Due to Cybersecurity Event

Tempur Sealy International, a renowned manufacturer of mattresses, pillows, and relaxation products, finds itself grappling with a major setback as it is forced to shut down its IT systems. This unexpected turn of events has resulted in the temporary interruption of the company’s operations and poses a significant challenge. With nearly $5 billion in revenue and 12,000 employees, Tempur Sealy

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August 2, 2023
Unlocking the Power of Email Marketing: An In-Depth Strategy Guide
Marketing Automation / Email Marketing
Unlocking the Power of Email Marketing: An In-Depth Strategy Guide

Email marketing has become a popular and effective way to promote products or services and earn money online. It allows you to directly reach your target audience and build a relationship with them. In this article, we will explore the strategies and techniques needed to earn money through email marketing. The Importance of Having an Engaged Email List To truly

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August 2, 2023
Redefining Success Metrics in Email Marketing: From Open Rates to Meaningful Engagement
Marketing Automation / Email Marketing
Redefining Success Metrics in Email Marketing: From Open Rates to Meaningful Engagement

The email channel remains a highly popular marketing medium among a wide range of customer demographics. However, recent changes in email measurability have raised concerns among marketers, potentially impacting how they interpret and leverage this channel in the future. The Decreased Email Measurability As we navigate through the dynamic marketing landscape, the measurability of email campaigns has been severely affected

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August 2, 2023
Attracting Leads Through Content Marketing: A Comprehensive Guide
Content Marketing Technology
Attracting Leads Through Content Marketing: A Comprehensive Guide

In order to effectively attract leads through content marketing, it is crucial to have an in-depth understanding of your target audience. Knowing who they are, their demographics, interests, and pain points allows you to create content that resonates with them and earns their trust. Identifying audience demographics, such as age, location, and occupation, helps you tailor your content to their

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August 1, 2023
Unleashing the Power of Local Content: Building Trust and Driving Sales
Content Marketing Technology
Unleashing the Power of Local Content: Building Trust and Driving Sales

In the digital age, local content has become a crucial aspect of businesses’ online presence. From product and service pages to case studies and client testimonials, these content pieces play a significant role in guiding potential customers further down the sales funnel. However, the true power of local content stems from its ability to build authority and trust with your

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August 1, 2023
Ivanti Warns of Second Zero-Day Vulnerability in EPMM Product, Limited Attacks Reported
Cyber Security
Ivanti Warns of Second Zero-Day Vulnerability in EPMM Product, Limited Attacks Reported

Ivanti, a leading provider of IT management and security software, has alerted its customers about the discovery of a second zero-day vulnerability in its popular Endpoint Manager Mobile (EPMM) product. This critical flaw has already been exploited in targeted attacks, raising concerns about the security of organizations using the software. Norwegian Government Cyberattack The seriousness of this vulnerability was recently

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August 1, 2023
Revealing the Tactics and Implants of APT31: Insights into Cyber Threats Targeting Industrial Organizations
Cyber Security
Revealing the Tactics and Implants of APT31: Insights into Cyber Threats Targeting Industrial Organizations

In the ever-evolving landscape of cybersecurity threats, researchers have made significant strides in uncovering crucial insights into the powerful threat actor known as APT31. With an emphasis on industrial organizations, this research sheds light on the tactics, techniques, and procedures employed by APT31 and offers valuable information to enhance cybersecurity defenses. Implants for data gathering and exfiltration One of the

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August 1, 2023
Maximizing Business Growth: Exploring the Impact of Marketing Automation CRM on Small Businesses and Startups in the US
Marketing Automation / Email Marketing
Maximizing Business Growth: Exploring the Impact of Marketing Automation CRM on Small Businesses and Startups in the US

In today’s fast-paced business environment, marketing automation CRM has become increasingly important for businesses looking to streamline their marketing efforts and enhance customer engagement. By integrating these two powerful solutions, businesses can efficiently automate repetitive tasks, nurture leads, and deliver personalized marketing messages. In this article, we will explore the benefits of integrating CRM with marketing automation, examine the key

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August 1, 2023
Mastering Email Marketing for SARM Products: Building Trust, Personalizing Content, and Optimizing Strategies
Marketing Automation / Email Marketing
Mastering Email Marketing for SARM Products: Building Trust, Personalizing Content, and Optimizing Strategies

Email marketing has emerged as an exceptionally cost-effective and efficient tool for businesses to promote their products and services. This is particularly relevant for businesses in the SARM industry, where building trust and showcasing the superiority of their products is crucial. In this article, we will explore various strategies to effectively utilize email marketing to reach potential customers, foster trust,

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August 1, 2023
Mastering the Art of Email Marketing: The Crucial Role of Subject Lines
Marketing Automation / Email Marketing
Mastering the Art of Email Marketing: The Crucial Role of Subject Lines

In the fast-paced world of digital marketing, crafting an attention-grabbing subject line is crucial for success. A well-thought-out subject line has a greater chance of being opened. In this article, we will explore the importance of creating effective subject lines and provide you with 10 essential tips to boost your email open rates. Importance of a Well-Thought-Out Subject Line for

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August 1, 2023
Maximizing the Power of SMS Marketing: New Strategies for Crypto and Web3 Marketers
Marketing Automation / Email Marketing
Maximizing the Power of SMS Marketing: New Strategies for Crypto and Web3 Marketers

In today’s fast-paced digital landscape, where attention spans are dwindling, crypto and Web3 marketers are constantly seeking effective communication channels to connect with their target audience. Recent studies have unveiled an astonishing 99% open rate for text messages, making SMS marketing a crucial tool for these marketers. In this article, we will delve into the importance of SMS marketing for

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August 1, 2023