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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Mastering Account-Based Marketing: A Comprehensive Guide to Success
B2B Marketing
Mastering Account-Based Marketing: A Comprehensive Guide to Success

In today’s competitive business landscape, traditional marketing strategies often fall short in reaching the right audience and driving meaningful engagement. This is where account-based marketing (ABM) comes into play. ABM takes a targeted approach by focusing on specific high-value accounts, delivering personalized content, and building strong relationships to maximize business growth. In this article, we will delve into the key

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Content Development: Blending Art and Science for Effective Communication in the Tech Industry
Content Marketing Technology
Content Development: Blending Art and Science for Effective Communication in the Tech Industry

In the ever-evolving landscape of technology, content development has emerged as both an art and a science. It requires a delicate balance of analytical and imaginative thinking to effectively communicate ideas and capture the essence of a technology’s transformative potential. By embracing both facets, content creators can truly engage with their audience and inspire them to explore the possibilities of

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Protecting Organizations from Cyber Risks: An In-Depth Guide for Senior Executives and Boards
Cyber Security
Protecting Organizations from Cyber Risks: An In-Depth Guide for Senior Executives and Boards

In today’s interconnected world, the threat of cyber risks looms larger than ever before. Recognizing the need for comprehensive guidance on protecting organizations from cyber threats, the International Bar Association (IBA) has published a groundbreaking report titled “Global Perspectives on Protecting Against Cyber Risks: Best Governance Practices for Senior Executives and Boards of Directors.” This report provides a first-of-its-kind roadmap

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APT Group Exploits Zero-Day Vulnerabilities in Ivanti’s EPMM Product, Compromises Norwegian Government Networks
Cyber Security
APT Group Exploits Zero-Day Vulnerabilities in Ivanti’s EPMM Product, Compromises Norwegian Government Networks

In recent months, a zero-day vulnerability in Ivanti’s Endpoint Manager Mobile (EPMM) product has been extensively exploited by an advanced persistent threat (APT) group. Since April 2023, this APT group has been taking advantage of the vulnerability, compromising several Norwegian organizations and even gaining access to and compromising a Norwegian government agency’s network. Discovery of Attacks The cyberattacks involving the

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Unlocking SEO Success: Utilizing Buyer Intent Keywords for Growth and Profitability
Content Marketing Technology
Unlocking SEO Success: Utilizing Buyer Intent Keywords for Growth and Profitability

In the dynamic landscape of online marketing, the key to successful sales lies in effectively targeting buyer intent keywords. By incorporating buyer intent keywords into a holistic keyword strategy, you can optimize your website to not only drive traffic and leads but also generate valuable sales. In this article, we will delve into the importance of buyer intent keywords and

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Unlocking Success: Free Tools to Enhance Your Email Marketing Strategy
Marketing Automation / Email Marketing
Unlocking Success: Free Tools to Enhance Your Email Marketing Strategy

Email marketing has become a crucial component of every successful marketing strategy. It allows businesses to connect directly with their audience and drive conversions. However, with the ever-increasing competition for attention in inboxes, it is essential to personalize and segment your email campaigns effectively. In this article, we will explore ten essential free tools that can significantly enhance your email

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GoFlow: Revolutionizing Digital Marketing Through Automation and Creative Excellence
Marketing Automation / Email Marketing
GoFlow: Revolutionizing Digital Marketing Through Automation and Creative Excellence

In today’s rapidly changing digital landscape, businesses strive to stay ahead of the competition with innovative marketing strategies. GoFlow, a groundbreaking digital marketing agency, has emerged as a game-changer in the industry. With its staunch commitment to automation and a steadfast focus on producing quality content, GoFlow is redefining norms and setting new standards for success. Versatility and Resilience GoFlow’s

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Automating Communication: The Rise of AI-Powered Email Writing Tools in 2023
Marketing Automation / Email Marketing
Automating Communication: The Rise of AI-Powered Email Writing Tools in 2023

In today’s fast-paced business environment, effective communication is key to building relationships, generating leads, and closing deals. Cold emails play a crucial role in this process, opening doors to new opportunities. However, crafting compelling cold emails can be time-consuming and challenging. That’s where AI cold email writers come in. These sophisticated software applications leverage the power of machine learning (ML)

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From Spam to Superior: The Evolution and Revolution of Email Marketing
Marketing Automation / Email Marketing
From Spam to Superior: The Evolution and Revolution of Email Marketing

Email marketing has come a long way since the early days of the Internet. It has evolved from a simple concept in the early 1990s to become a powerful tool for businesses to promote their products and services. This article will explore the journey of email marketing and how it has transformed over time, revolutionizing the way businesses connect with

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Mastering the Art of Email Newsletters: Creating Engaging Content that Captivates Readers
Marketing Automation / Email Marketing
Mastering the Art of Email Newsletters: Creating Engaging Content that Captivates Readers

In today’s digital age, email remains a powerful marketing tool. However, it’s not enough to simply send out emails. To truly connect with your audience, you need an effective email newsletter that people genuinely care about. This article will delve into the key components of creating an impactful email newsletter and provide practical tips to help you design compelling content

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Mastering Makeup Content: Captivating Your Audience with Engaging Strategies
Content Marketing Technology
Mastering Makeup Content: Captivating Your Audience with Engaging Strategies

In the competitive world of makeup content, it is crucial to create compelling and engaging strategies that resonate with your audience. This article delves into the different methods you can employ to captivate your audience, build connections, establish brand authority, and ultimately drive success in the makeup industry. Understanding Your Audience To effectively engage your audience, it is vital to

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The Power of Innovative Content Marketing: Driving Engagement and Building Trust
Content Marketing Technology
The Power of Innovative Content Marketing: Driving Engagement and Building Trust

In today’s cluttered content landscape, standing out and capturing the attention of our target audience is crucial. The key to breaking through this clutter lies in creating innovative content that not only captures attention but also resonates with our audience. In this article, we will explore the importance of innovative content and how it can help businesses in every industry

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