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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
How Can Small Law Firms Thrive with Digital Marketing Strategies?
Content Marketing Technology
How Can Small Law Firms Thrive with Digital Marketing Strategies?

Do you feel confident in your law firm’s ability to attract and win over new clients? In today’s competitive market, small law firms face numerous challenges, from standing out among many competitors to maintaining a strong digital presence. The ability to navigate these hurdles can determine whether your firm thrives or struggles in gaining and retaining clients. In today’s legal

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Why is the Phone Still Essential for Customer Service and Revenue in 2025?
Marketing Automation / Email Marketing
Why is the Phone Still Essential for Customer Service and Revenue in 2025?

In a world where digital communication channels like email, messaging apps, and social media platforms dominate our daily interactions, it’s easy to assume that traditional phone calls have become antiquated. However, an in-depth 2025 study by Forrester Consulting, commissioned by TransUnion, reveals a paradox that many may not expect: the phone remains an indispensable tool for achieving customer service objectives

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What Factors Drive Content Citations in AI Chatbots?
Content Marketing Technology
What Factors Drive Content Citations in AI Chatbots?

The role of AI chatbots in providing personalized and efficient information retrieval is steadily increasing, significantly influencing web traffic dynamics. Understanding the factors that drive citations by AI chatbots like ChatGPT and Perplexity is crucial for optimizing content strategy. To elucidate this, we delve into a well-researched analysis, considering the various factors that impact content citations in AI chatbots and

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Tech Giants Unite to Standardize Data Provenance for AI Applications
Cyber Security
Tech Giants Unite to Standardize Data Provenance for AI Applications

A significant move is underway in the technology sector, with five leading companies – Cisco, IBM, Intel, Microsoft, and Red Hat – coming together to address the critical need for standardizing data provenance protocols. This collaborative effort is being spearheaded through the sponsorship of the OASIS Data Provenance Standards Technical Committee, facilitated by the nonprofit organization OASIS Open. The committee’s

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Are Russian Authorities Shielding the BlackBasta Ransomware Gang?
Cyber Security
Are Russian Authorities Shielding the BlackBasta Ransomware Gang?

Revelations from leaked internal chat logs suggest a disturbing alliance between the BlackBasta ransomware gang and high-level Russian authorities. Unveiled on February 11, 2025, by a Telegram user named @ExploitWhispers, these 200,000 messages span a single year and reveal potent insights into the group’s dark operations. Led by Oleg Nefedov, known by his aliases GG or Tramp, BlackBasta’s internal discussions

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Enable Maximum Restrictions: Key Step Before Samsung’s One UI 7 Update
Cyber Security
Enable Maximum Restrictions: Key Step Before Samsung’s One UI 7 Update

As we move closer to the release of Samsung’s One UI 7 update, which merges Google’s newest Android 15 advances with Samsung’s proprietary features, users are understandably excited but must proceed with caution to ensure a secure transition. The upcoming update is packed with new functionalities, notably the introduction of the “Maximum Restrictions” setting, a significant measure designed to enhance

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Revamp Your Marketing Strategy: Embrace the Power of Multimodal Content
Content Marketing Technology
Revamp Your Marketing Strategy: Embrace the Power of Multimodal Content

In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential. One innovative approach that is gaining momentum is the use of multimodal content. This strategy involves combining various media elements such as text, images, video, audio, and interactive components to create an engaging and cohesive experience for the audience. By leveraging the strengths of different media

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How Can AI Revolutionize Marketing with Personalization at Scale?
Content Marketing Technology
How Can AI Revolutionize Marketing with Personalization at Scale?

As artificial intelligence (AI) continues to rise in prominence within the marketing realm, it opens up unprecedented opportunities for marketers to deliver sophisticated, personalized content on a massive scale. Modern consumers have come to expect tailored and continuously updated content, a demand that traditional marketing methods are finding increasingly difficult to meet. The transformative approach facilitated by AI allows for

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Essential Email Marketing Technologies for Success by 2025
Marketing Automation / Email Marketing
Essential Email Marketing Technologies for Success by 2025

The email marketing landscape has seen dramatic changes over recent years, with technological advancements reshaping how businesses connect with their customers. By embracing new technologies, businesses are not only able to enhance security and optimize customer engagement but also establish greater brand trust and authenticity. These changes highlight the importance of staying ahead of industry trends and leveraging cutting-edge technologies

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Are Budget Cuts Jeopardizing Your Organization’s Cybersecurity?
Cyber Security
Are Budget Cuts Jeopardizing Your Organization’s Cybersecurity?

Budget constraints are a prevalent challenge for many organizations, and more often than not, cybersecurity budgets are one of the first to face cuts. This financial strategy, while seemingly practical, can have far-reaching and perilous consequences. The real risks posed by these financial decisions demand a closer examination to understand the pressing vulnerabilities that can ensue from underfunding cybersecurity. The

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How Does ChatGPT’s Operator Function Revolutionize Marketing?
Content Marketing Technology
How Does ChatGPT’s Operator Function Revolutionize Marketing?

In today’s dynamic and fast-paced marketing environment, marketers continuously seek innovative tools that can provide them with a strategic advantage. They want to boost efficiency, streamline workflows, and achieve consistency across all their marketing initiatives. Enter ChatGPT’s Operator function – a technological marvel that marketers have embraced to revolutionize everything from content creation to customer engagement. This advanced tool has

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How Can Updating Old Content Drive New Traffic to Your Website?
Content Marketing Technology
How Can Updating Old Content Drive New Traffic to Your Website?

In a digital landscape where competition is fierce and attention spans are dwindling, maintaining a constant influx of traffic to your website can be a considerable challenge. Instead of solely focusing on creating fresh content, one effective yet often overlooked strategy is updating old content. This practice not only enhances user engagement but also boosts search engine rankings. By revitalizing

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