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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Email marketing: A strong marketing tool for businesses of any size
Marketing Automation / Email Marketing
Email marketing: A strong marketing tool for businesses of any size

In today’s ever-evolving world of digital marketing, email marketing has consistently proven to be an effective tool for businesses of any size to reach out to and engage with customers. Email marketing involves using electronic mail to send commercial or promotional messages to a group of people or potential customers. In this article, we will explore the importance of email

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How to write effective friendly reminder emails: a comprehensive guide
Marketing Automation / Email Marketing
How to write effective friendly reminder emails: a comprehensive guide

In today’s fast-paced society, it’s easy for people to forget important tasks or deadlines. Whether it’s a meeting, an event, or a payment, reminders are necessary to keep people on track. However, sending reminders can often come across as nagging, unprofessional, or even rude. That’s where friendly reminder emails come in. In this article, we will discuss the importance of

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Revolutionizing Advertising: Unlocking Business Growth Potential Through Marketing Automation and AI Integration
Marketing Automation / Email Marketing
Revolutionizing Advertising: Unlocking Business Growth Potential Through Marketing Automation and AI Integration

Marketing automation is no longer a luxury; it’s a necessity for businesses. In today’s digital age, companies need to have a robust marketing automation system in place to compete in the fast-paced market. However, despite its growing importance, marketing automation has often been seen as a “nice-to-have” rather than a “must-have.” In this article, we will dive into why investing

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Unleashing the Power of Email Marketing: Comprehensive Guide to Strategy, Techniques, and Success-Driving Tips
Marketing Automation / Email Marketing
Unleashing the Power of Email Marketing: Comprehensive Guide to Strategy, Techniques, and Success-Driving Tips

Email marketing is an effective way to reach and engage with a targeted audience, increase brand awareness, and drive sales. With the rise of social media, many businesses may underestimate the value of email marketing, but it remains one of the most effective marketing channels for maintaining customer relationships and generating revenue. In this article, we will explore the various

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The Importance of Thought Leadership Content for Growing Technology Startups
Content Marketing Technology
The Importance of Thought Leadership Content for Growing Technology Startups

In today’s digital age, establishing a brand and growing a company can be a challenging task. With the rise of technology and the increase in competition, companies are now forced to adopt new and more innovative ways of reaching their audience. One of the most effective ways to do this is through content marketing, and thought leadership content is one

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Creating Effective Content Marketing: Tips and Strategies for Business Success
Content Marketing Technology
Creating Effective Content Marketing: Tips and Strategies for Business Success

Content marketing has become a popular way for businesses to attract and retain their target audience. This marketing strategy involves creating and distributing valuable, relevant, and consistent content to engage and build relationships with the audience. In this article, we will cover the essential tips and strategies for creating effective content marketing that helps businesses meet their goals. Definition of

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Email Marketing Trends for 2022: Staying Ahead of the Game
Marketing Automation / Email Marketing
Email Marketing Trends for 2022: Staying Ahead of the Game

Email marketing has been around for years, yet it continues to be one of the most effective ways for businesses to reach their target audience. With the start of a new year, it is essential for marketers to stay on top of these trends to remain competitive and continue to drive success through their email campaigns. 1. Data privacy and

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Staying Ahead: Enterprise SEO Trends to Watch in 2023
Content Marketing Technology
Staying Ahead: Enterprise SEO Trends to Watch in 2023

Search engine optimization (SEO) has become a critical component of a business strategy in today’s market landscape. As technology advances, search engines update their algorithms, and consumer behavior changes, SEO strategies need to adapt and evolve. In this article, we will explore the top enterprise SEO trends to watch in 2021 to help businesses stay ahead of the competition. Search

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Madison Logic awarded “Best Places to Work” by Business Intelligence Group
B2B Marketing
Madison Logic awarded “Best Places to Work” by Business Intelligence Group

Madison Logic, a leading B2B marketing solutions provider, has been recognized by the Business Intelligence Group as one of the best places to work. The annual awards program, which honors organizations that actively work to improve their own performance through efforts to challenge employees in environments that make work fun and engaging, evaluates company culture and employee satisfaction to determine

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The Increasing Importance of Short-Form Content for Building a Personal Brand Online
Content Marketing Technology
The Increasing Importance of Short-Form Content for Building a Personal Brand Online

In today’s fast-paced digital landscape, an individual’s personal brand is more important than ever. As social media platforms continue to dominate the online space, short-form content has become an effective tool for expressing oneself, building a unique voice, and establishing a personal brand. In this article, we will explore the value of short-form content in building a personal brand, discuss

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Can AI-generated Content be Copyrighted? The Debate and Industry Responsibility
Content Marketing Technology
Can AI-generated Content be Copyrighted? The Debate and Industry Responsibility

Artificial intelligence has revolutionized numerous industries, including marketing and advertising. With generative AI tools creating content, there arises the question of copyright protection for AI-generated content. Does it fall under the same laws as human-created content? Or is it not eligible for protection because it was not created by a human? In this article, we will explore the debate surrounding

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Mastering Personalized Email Marketing Strategies for E-commerce Success
Marketing Automation / Email Marketing
Mastering Personalized Email Marketing Strategies for E-commerce Success

In the ever-changing landscape of eCommerce, personalization has become a necessity, not a luxury. With the sheer volume of emails consumers receive every day, brands that fail to personalize their email campaigns risk being lost in the digital noise. In this article, we’ll discuss how personalizing your email campaigns can increase engagement and conversions. We’ll provide practical tips for using

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