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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Automating the Future: Pioneering New Paths in Digital Marketing
Marketing Automation / Email Marketing
Automating the Future: Pioneering New Paths in Digital Marketing

In today’s rapidly evolving digital landscape, businesses are constantly seeking innovative ways to connect with their target audience and drive success. Automation has emerged as a game-changer in marketing strategies, offering a multitude of benefits. By minimizing inefficiencies, providing precision targeting, and delivering real-time data analytics, automation has become an indispensable tool for businesses across industries. Precision Targeting and Real-Time

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September 28, 2023
The Art of Writing a Compelling Blog Post: Hooking Your Audience from Start to Finish
Content Marketing Technology
The Art of Writing a Compelling Blog Post: Hooking Your Audience from Start to Finish

In today’s saturated digital world, where attention spans are dwindling, capturing and maintaining your audience’s attention is crucial for the success of your blog. Writing a compelling blog post goes beyond simply using good grammar and providing accurate information—it’s about crafting a narrative that hooks your readers from the very beginning. This article will delve into the various strategies and

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September 27, 2023
The Power of Visual Content: Thriving in the Digital Age
Content Marketing Technology
The Power of Visual Content: Thriving in the Digital Age

In this age of constant scrolling and information overload, it has become increasingly challenging for brands and businesses to capture and retain the attention of their audience. Text-heavy articles, once hailed as the undisputed rulers of the digital realm, are no longer enough to cut through the noise. To survive and thrive in this fiercely competitive landscape, it is crucial

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September 27, 2023
Sony Investigating Apparent Leak of Internal Data on the Dark Web
Cyber Security
Sony Investigating Apparent Leak of Internal Data on the Dark Web

Sony, the renowned electronics and entertainment giant, is currently investigating a potential breach of internal data that has surfaced on the dark web. The company has yet to provide detailed information regarding the incident, stating that they are actively investigating the situation. Sony’s response In response to inquiries about the alleged hack, Sony has maintained a tight-lipped stance, only acknowledging

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September 27, 2023
The Art of Defining and Measuring Success in Content Marketing with Shared Objectives and Analytics
Content Marketing Technology
The Art of Defining and Measuring Success in Content Marketing with Shared Objectives and Analytics

In today’s digital landscape, content marketing has proven to be an indispensable strategy for businesses looking to engage and convert audiences. However, without clearly defined objectives and the use of analytics, content marketing efforts can become directionless, leading to wasted resources and missed opportunities. This article explores the importance of establishing shared objectives and utilizing analytics to measure success in

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September 27, 2023
Unlocking the Power of Email Marketing: Boosting Business Success and Brand Loyalty
Marketing Automation / Email Marketing
Unlocking the Power of Email Marketing: Boosting Business Success and Brand Loyalty

Email marketing is often overlooked by companies as they chase after shiny new advertising platforms. However, what they fail to realize is that email marketing holds a goldmine of opportunity that can bring significant returns on investment. In this comprehensive guide, we will explore the untapped power of email marketing and how it can shape brand loyalty, engage customers, and

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September 27, 2023
Mastering the Art of Sales Emails: A Guide for Digital Entrepreneurs
Marketing Automation / Email Marketing
Mastering the Art of Sales Emails: A Guide for Digital Entrepreneurs

Email communication has become an integral part of our personal and professional lives. In this digital age, where our inboxes are constantly flooded with messages, the subject line of an email plays a critical role in grabbing the recipient’s attention. Research reveals that a staggering 47% of email recipients decide whether or not to open an email solely based on

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September 27, 2023
Maximizing Email Marketing Strategies for Black Friday and Holiday Seasons: A Comprehensive Guide
Marketing Automation / Email Marketing
Maximizing Email Marketing Strategies for Black Friday and Holiday Seasons: A Comprehensive Guide

Black Friday, Cyber Monday, and the holiday season present immense opportunities for brands to boost their sales and engage with customers. Among the numerous marketing channels available, email remains one of the most critical and effective tools for reaching and converting customers during this time. In this comprehensive guide, we will delve into the significance of email marketing during Black

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September 27, 2023
Unveiling EvilBamboo: A Prolonged Cyber-Espionage Campaign Targeting Tibetan, Uyghur, and Taiwanese Entities
Cyber Security
Unveiling EvilBamboo: A Prolonged Cyber-Espionage Campaign Targeting Tibetan, Uyghur, and Taiwanese Entities

A disturbing cyber-espionage campaign has recently come to light, orchestrated by the notorious threat actor known as EvilBamboo. Cybersecurity firm Volexity has been diligently monitoring this campaign for over five years, unraveling the evolving tactics employed by EvilBamboo to compromise the privacy and security of individuals and organizations. This article provides an in-depth analysis of EvilBamboo’s activities, shedding light on

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September 27, 2023
HubSpot Triumphant: A Third Consecutive Leadership Position in Gartner’s 2023 B2B Marketing Automation Report
Marketing Automation / Email Marketing
HubSpot Triumphant: A Third Consecutive Leadership Position in Gartner’s 2023 B2B Marketing Automation Report

In today’s rapidly evolving business landscape, finding and engaging with customers has become more crucial than ever. To support scaling businesses in this endeavor, HubSpot, the customer platform known for empowering connections across the entire customer journey, is delighted to announce its placement in the esteemed Leaders Quadrant of the 2023 Gartner Magic Quadrant for B2B Marketing Automation Platforms report.

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September 26, 2023
Mastering Marketing Automation: The Power of Relevance, Response, and ROI
Marketing Automation / Email Marketing
Mastering Marketing Automation: The Power of Relevance, Response, and ROI

In today’s highly competitive business landscape, marketing automation has become a powerful tool for business to effectively engage their customers. By mastering the three Rs of marketing automation – relevance, response, and ROI – you can provide your customers with exactly what they’re looking for and optimize your marketing efforts. In this article, we will delve into the importance of

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September 26, 2023
Unlocking Potential in Real Estate: The Power of Email Marketing for Client Acquisition and Conversion
Marketing Automation / Email Marketing
Unlocking Potential in Real Estate: The Power of Email Marketing for Client Acquisition and Conversion

In the fast-paced world of real estate, agents need effective marketing strategies to stand out from the competition. Email marketing has emerged as an excellent channel for real estate agents to communicate with prospects and reinforce their brand. Through targeted email campaigns, agents can build trust, increase brand awareness, and convert prospects into loyal customers. Benefits of developing a real

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September 26, 2023