Avatar photo

Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Email Deliverability Tools Market to Hit $1.9B by 2030
Marketing Automation / Email Marketing
Email Deliverability Tools Market to Hit $1.9B by 2030

In a world where digital communication reigns supreme, email continues to be a cornerstone for engagement, marketing, and information dissemination. As the market for Email Deliverability Tools is poised to reach a staggering $1.9 billion by 2030, understanding the forces driving this growth becomes imperative for businesses aiming to enhance their communication strategies. Currently valued at $1.2 billion, the sector

Read More
How Will Nimble Revolutionize Email Marketing for SMBs?
Marketing Automation / Email Marketing
How Will Nimble Revolutionize Email Marketing for SMBs?

The fast-paced world of digital marketing necessitates robust tools that can keep small to medium-sized businesses (SMBs) competitive. With its recent launch of an innovative Email Marketing feature, Nimble promises to make significant waves in this arena by addressing the inherent limitations imposed by traditional email platforms. Typically, these platforms, like Google and Microsoft, cap daily sends at around 500

Read More
AI Revolution: Transforming B2B Marketing by 2030
B2B Marketing
AI Revolution: Transforming B2B Marketing by 2030

The rapid adoption of artificial intelligence (AI) is reshaping the landscape of B2B marketing, creating vast opportunities and challenges. As AI technology evolves, it promises to redefine marketing strategies, offering businesses new tools to engage more effectively with target audiences. However, the integration of AI is not uniform across the industry. Small to medium-sized businesses (SMBs) and larger enterprises are

Read More
How Can AI Revolutionize Your Social Media Content Planning?
Content Marketing Technology
How Can AI Revolutionize Your Social Media Content Planning?

In today’s fast-paced digital environment, social media content planning is increasingly complex, requiring marketers to juggle multiple platforms, audiences, and brand messages. AI technologies, such as StoryChief’s platform, are equipping marketers with tools that not only make content planning faster but also enhance its quality and strategic impact. Through AI, what once took hours can now be condensed into minutes,

Read More
How to Align SEO Strategies with Buyer Intent Stages?
Content Marketing Technology
How to Align SEO Strategies with Buyer Intent Stages?

Navigating the complexities of search engine optimization (SEO) in today’s competitive digital landscape is a challenge that businesses can no longer ignore due to the rise of sophisticated technologies that have altered consumer behaviors, making old-school keyword tactics insufficient. Modern SEO strategies require a deeper understanding of buyer intent stages, which include awareness, consideration, and decision. This awareness of buyer

Read More
Bitdefender Enhances Email Security with Mesh Security Acquisition
Marketing Automation / Email Marketing
Bitdefender Enhances Email Security with Mesh Security Acquisition

In a strategic move that signals the ever-evolving landscape of cybersecurity, Bitdefender has recently acquired Mesh Security Limited, aiming to enhance its email security capabilities. Email continues to be one of the riskiest pathways for cyber attacks, frequently being exploited for ransomware, phishing, and Business Email Compromise (BEC) schemes, with the FBI Internet Crime Report revealing losses of $2.8 billion

Read More
How Can AI Revolutionize SEO Audits?
Content Marketing Technology
How Can AI Revolutionize SEO Audits?

The digital marketing landscape has evolved dramatically over recent years, with artificial intelligence (AI) emerging as a pivotal technology reshaping various domains. One significant area where AI has made notable strides is Search Engine Optimization (SEO), particularly in the context of SEO audits. SEO audits, traditionally labor and time-intensive tasks, have been revolutionized by AI, offering a blend of speed,

Read More
Can AI Decode Emotions in Emails for Better Communication?
Marketing Automation / Email Marketing
Can AI Decode Emotions in Emails for Better Communication?

In today’s fast-paced business environment, clear communication is crucial, and technology is increasingly assisting in enhancing interactions. EmailAnalytics’ launch of an AI-powered Sentiment Analysis module marks a significant development in this area, offering a fascinating venture into understanding emotional tones in email correspondences. This innovative module is designed to evaluate sentiment in real time, enabling businesses to gain valuable insights

Read More
Mailchimp Unveils AI Tools for SMB Growth and Customer Acquisition
Marketing Automation / Email Marketing
Mailchimp Unveils AI Tools for SMB Growth and Customer Acquisition

In an increasingly competitive business environment, small- and mid-sized businesses (SMBs) face mounting pressure to innovate rapidly to attract and retain customers. Recognizing this challenge, Intuit Mailchimp has revealed an array of cutting-edge tools designed to empower SMBs. These tools aim to revolutionize customer acquisition processes through advanced data-driven technologies, sophisticated AI capabilities, and seamless marketing automation. Unveiled during Mailchimp’s

Read More
Can Marketing Automation Really Cut 40% of Labor Costs?
Marketing Automation / Email Marketing
Can Marketing Automation Really Cut 40% of Labor Costs?

In today’s fast-paced business environment, small businesses are exploring every avenue to maximize efficiency and profitability, especially in marketing. Marketing automation has emerged as a promising solution, with reports suggesting that it might reduce labor costs by an impressive 40%. The anticipation surrounding this possibility is building, fueled by studies and whispers within industry circles. These suggestions discuss the potential

Read More
Is Email Deliverability the Future of Digital Marketing?
Marketing Automation / Email Marketing
Is Email Deliverability the Future of Digital Marketing?

The evolving landscape of digital marketing has necessitated the adoption of more sophisticated tools to enhance the precision and effectiveness of communication strategies. A notable trend is the substantial growth projected in the email deliverability tools market, with expectations to rise from $1.2 billion within the next year to $1.9 billion by 2030, reflecting a compound annual growth rate (CAGR)

Read More
LinkedIn Content Strategy: Videos Versus Blogs in Engagement
Content Marketing Technology
LinkedIn Content Strategy: Videos Versus Blogs in Engagement

In today’s fast-paced digital environment, where audience attention spans are declining, businesses and content creators face a critical choice in their LinkedIn content strategies. The choice between deploying short-form videos versus traditional blog posts can significantly influence engagement and ultimately benefit brand visibility and interactions. As online platforms evolve and users gravitate towards content that is quick to consume, understanding

Read More