A contractor that provides claims processing and other services has fallen victim to the zero-day MOVEit vulnerability, impacting over 500 organizations globally. Among those affected are several community health plan customers, including a staggering 1.7 million members of the Oregon Health Plan. This breach has raised serious concerns about the security of personal and protected health information handled by healthcare
In today’s digital age, establishing a dedicated online presence is vital for businesses looking to thrive in a competitive landscape. Rocketmailer, a leading email marketing platform, understands this importance and has recently launched its own website to showcase its capabilities. The website aims to demonstrate how users can create and manage email newsletters and multi-channel campaigns with ease using the
In today’s digital landscape, email marketing remains a powerful tool for businesses to engage with their audience and drive sales. However, to effectively leverage email campaigns, it is crucial to understand the true value of an email address. In this article, we will delve into the intricacies of determining the budget for acquiring email addresses, calculating their value, generating revenue
In today’s competitive business landscape, traditional marketing strategies often fall short in reaching the right audience and driving meaningful engagement. This is where account-based marketing (ABM) comes into play. ABM takes a targeted approach by focusing on specific high-value accounts, delivering personalized content, and building strong relationships to maximize business growth. In this article, we will delve into the key
In the ever-evolving landscape of technology, content development has emerged as both an art and a science. It requires a delicate balance of analytical and imaginative thinking to effectively communicate ideas and capture the essence of a technology’s transformative potential. By embracing both facets, content creators can truly engage with their audience and inspire them to explore the possibilities of
In today’s interconnected world, the threat of cyber risks looms larger than ever before. Recognizing the need for comprehensive guidance on protecting organizations from cyber threats, the International Bar Association (IBA) has published a groundbreaking report titled “Global Perspectives on Protecting Against Cyber Risks: Best Governance Practices for Senior Executives and Boards of Directors.” This report provides a first-of-its-kind roadmap
In recent months, a zero-day vulnerability in Ivanti’s Endpoint Manager Mobile (EPMM) product has been extensively exploited by an advanced persistent threat (APT) group. Since April 2023, this APT group has been taking advantage of the vulnerability, compromising several Norwegian organizations and even gaining access to and compromising a Norwegian government agency’s network. Discovery of Attacks The cyberattacks involving the
In the dynamic landscape of online marketing, the key to successful sales lies in effectively targeting buyer intent keywords. By incorporating buyer intent keywords into a holistic keyword strategy, you can optimize your website to not only drive traffic and leads but also generate valuable sales. In this article, we will delve into the importance of buyer intent keywords and
Email marketing has become a crucial component of every successful marketing strategy. It allows businesses to connect directly with their audience and drive conversions. However, with the ever-increasing competition for attention in inboxes, it is essential to personalize and segment your email campaigns effectively. In this article, we will explore ten essential free tools that can significantly enhance your email
In today’s rapidly changing digital landscape, businesses strive to stay ahead of the competition with innovative marketing strategies. GoFlow, a groundbreaking digital marketing agency, has emerged as a game-changer in the industry. With its staunch commitment to automation and a steadfast focus on producing quality content, GoFlow is redefining norms and setting new standards for success. Versatility and Resilience GoFlow’s
In today’s fast-paced business environment, effective communication is key to building relationships, generating leads, and closing deals. Cold emails play a crucial role in this process, opening doors to new opportunities. However, crafting compelling cold emails can be time-consuming and challenging. That’s where AI cold email writers come in. These sophisticated software applications leverage the power of machine learning (ML)
Email marketing has come a long way since the early days of the Internet. It has evolved from a simple concept in the early 1990s to become a powerful tool for businesses to promote their products and services. This article will explore the journey of email marketing and how it has transformed over time, revolutionizing the way businesses connect with
