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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Supercharge Your Email Campaigns: The Ultimate Guide to Crafting Compelling Calls to Action
Marketing Automation / Email Marketing
Supercharge Your Email Campaigns: The Ultimate Guide to Crafting Compelling Calls to Action

The success of an email campaign depends on many factors, including content, timing, and design. But even when all of those elements come together, without an effective call to action (CTA), your efforts might be wasted. An email CTA is a prompt that encourages subscribers to take a specific action, such as making a purchase, filling out a survey, or

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CLR SqlShell Malware: A Deep Dive into the New Threat Targeting Microsoft SQL Servers
Cyber Security
CLR SqlShell Malware: A Deep Dive into the New Threat Targeting Microsoft SQL Servers

The CLR SqlShell malware strain is a significant threat to Microsoft SQL (MS SQL) servers. It is a type of malware that has been created and deployed by attackers to exploit poorly managed MS SQL servers. This malware strain can deploy multiple attacks, including cryptocurrency miners and ransomware. By taking advantage of vulnerabilities in the system, the attackers can install

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Unlocking the Power of Content Marketing: Boosting Your Brand with Agency Partnerships
Content Marketing Technology
Unlocking the Power of Content Marketing: Boosting Your Brand with Agency Partnerships

In today’s fast-paced digital world, content marketing has become an essential part of any successful business strategy. Many businesses, large and small, struggle to keep up with the demands of creating, publishing, and promoting high-quality content that engages their target audience. This is where content marketing agencies come in to help. One of the top benefits of working with a

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Email Marketing Made Easy: An In-Depth Look at GMass
Marketing Automation / Email Marketing
Email Marketing Made Easy: An In-Depth Look at GMass

In today’s digital era, email remains one of the most powerful and cost-effective tools for communication and marketing. One of the most comprehensive and user-friendly platforms for email outreach is GMass. This platform offers a range of features to enhance your email outreach efforts and is an excellent option for individuals, small businesses, or large enterprises alike. An overview of

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Revolutionizing Marketing with AI: Optimizing A/B Testing for Maximum Impact
Marketing Automation / Email Marketing
Revolutionizing Marketing with AI: Optimizing A/B Testing for Maximum Impact

Artificial Intelligence (AI) is no longer a term associated only with science fiction or futuristic technology. In fact, AI has become a crucial and integral part of many industries, including marketing. AI technology has made it possible for marketers to conduct A/B testing with greater efficiency and accuracy than ever before. A/B testing, also known as split testing, is a

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Mastering the Art of Email Marketing: Comprehensive Strategies for Future-Proof Campaigns
Marketing Automation / Email Marketing
Mastering the Art of Email Marketing: Comprehensive Strategies for Future-Proof Campaigns

Email marketing campaigns are an indispensable tool for businesses in today’s fast-paced digital world. By using emails to communicate with subscribers, businesses can reach a wider audience and build stronger relationships with their customers. In this article, we will discuss several proven strategies for creating successful email marketing campaigns that will help you drive more conversions and grow your business.

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Importance of Audiences in Developing a Successful Digital Content Strategy
Content Marketing Technology
Importance of Audiences in Developing a Successful Digital Content Strategy

Every business aims to reach a wider audience, boost engagement, and drive conversions. A digital content strategy is crucial for online businesses to achieve those goals. With the right content strategy, businesses can connect with their audience, build brand awareness, and drive traffic to their website. Developing a successful digital content strategy requires a thorough understanding of the audience, their

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Unlocking the Power of Emotional Connections: A Comprehensive Guide for Writers and Bloggers
Content Marketing Technology
Unlocking the Power of Emotional Connections: A Comprehensive Guide for Writers and Bloggers

In today’s era of content overload, creating impactful content has become critical for businesses and individuals alike. But with so much content available to readers, it takes more than just good writing to capture their attention. A successful content piece must connect with the reader on an emotional level. The ability to make a strong emotional connection with readers is

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The Importance of Staying on Top of Content Marketing Trends
Content Marketing Technology
The Importance of Staying on Top of Content Marketing Trends

With the rapid technological transformations and ever-evolving customer needs, it has become imperative to stay on top of trends. One of these trends, which has gained significant attention in the last decade, is content marketing. This strategy has become an essential part of businesses across the globe. Creating valuable and consistent content is key to attracting and engaging a target

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In-House Agencies: Expanding Roles, Talent, and the Impact on Content Marketing Strategy
Content Marketing Technology
In-House Agencies: Expanding Roles, Talent, and the Impact on Content Marketing Strategy

In today’s marketing landscape, content is king. As the world becomes increasingly digitized, and businesses struggle to stand out in a sea of online noise, it is essential to have a strong content marketing strategy in place. This is particularly true for in-house marketing agencies, which are tasked with creating unique and engaging content that resonates with audiences. In this

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“Bloody” Ransomware Gang Targets US Education Sector Through Vulnerable PaperCut Servers
Cyber Security
“Bloody” Ransomware Gang Targets US Education Sector Through Vulnerable PaperCut Servers

The education sector in the US has recently been targeted by the Bl00dy Ransomware Gang, who have been exploiting vulnerable PaperCut servers. According to a joint advisory by the Federal Bureau of Investigation (FBI) and Cybersecurity and Infrastructure Security Agency (CISA), the attacks occurred in early May 2021. The Bloody Ransomware Gang has gained access to victim networks across the

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