The world of business-to-consumer (B2C) marketing is an ever-changing landscape, requiring companies to be agile in order to stay ahead of their competition and appeal to their target audiences. With the global pandemic shifting the way many companies do business, B2C marketers have had to adjust their messaging and targeting strategies to stay afloat. This, combined with the challenges of
Open rates are an extremely important metric for marketers, providing insight into how engaged people are with a particular email campaign and what kind of response it has generated. By tracking open rates over time, marketers can gain an understanding of how interested people are in what they’re sending and adjust their strategies accordingly. This helps foster a more personal
Multi-factor authentication (MFA) is a widely used method for authenticating user accounts and preventing data breaches, but the emergence of a new threat called MFA flooding has presented a major challenge for businesses. MFA flooding is a type of attack that takes advantage of users’ fatigue with security notifications in order to bypass authentication methods. In this article, we will
The United States Marshals Service (USMS) recently experienced a devastating ransomware attack on one of its systems, containing highly sensitive and confidential law enforcement information. The attack resulted in the extraction of data from the system, including returns from legal proceedings, administrative information, and personal details relating to parties involved in USMS investigations, third parties, and certain USMS employees. Due
Choosing the right content management system (CMS) for your organization can be a daunting task, as there are numerous options available and it’s essential to consider the specific objectives, resources, and technical capacity of your organization. It is important to select a CMS that can accommodate the needs of your organization and its users, while also being easy to maintain
User Generated Content (UGC) is a type of digital content created by individuals and not by a company or organization. It can take the form of a video, image, or review posted on the internet and is becoming increasingly important for businesses due to its ability to engage customers and build relationships with them. UGC helps to create a sense
B2B marketing automation platforms (MAPs) are essential tools for modern marketers looking to optimize their campaigns and maximize their return on investment. These platforms provide a wide range of benefits, such as increased marketing efficiency, better-qualified leads, multi-channel views of prospect behavior, more effective alignment of sales and marketing goals, improved lead conversion and ROI, and the ability to personalize
As the cyber threat landscape continues to evolve and become more sophisticated, data protection and cybersecurity have become vital components of any organization’s risk management strategy. In order to ensure that digital assets remain secure from malicious actors, organizations must implement a comprehensive approach to data protection and cybersecurity, including multiple safeguards and protocols. The first step in any such
Email series is an invaluable tool for digital marketers looking to be successful in their campaigns. By using email series, marketers can build relationships with their customers, increase click-through rates, drive conversions, and create long-lasting relationships with subscribers. To maximize success and get the most out of this marketing technique, it is important to understand the key elements of successful
As the world continues to transition into a digital age, mobile devices have become an essential part of everyday life. Unfortunately, this has also caused an increase in malicious software, also known as malware. Mobile malware is a specific type of malicious software that is specifically designed to target mobile devices, such as smartphones and tablets. It can be used
Content marketing has become an essential tool for businesses of all sizes and industries, as it allows them to effectively reach and engage their target audience. Content marketing can include blogs, videos, podcasts, webinars, and more. It’s a powerful tool for building brand awareness, driving website traffic, and increasing conversions. However, in order to be successful, content marketing must be
