Avatar photo

Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Why is Launch Control Leading the Future of SMS Marketing?
Marketing Automation / Email Marketing
Why is Launch Control Leading the Future of SMS Marketing?

In a world driven by quick, effective communication, SMS marketing is evolving as a crucial tool for businesses. Now more than ever, companies are seeking robust, efficient platforms that ensure their marketing efforts are impactful and yield significant returns on investment. Among various options available, Launch Control stands out, boasting unique capabilities that align it with the future of SMS

Read More
How Do You Choose the Best Email Marketing List Provider?
Marketing Automation / Email Marketing
How Do You Choose the Best Email Marketing List Provider?

Choosing an email marketing list provider is a critical decision for businesses aiming to optimize their email campaigns. The success of these campaigns is heavily dependent on the quality of the email lists used, as high-quality lists can result in better open rates, conversion rates, and overall marketing success. This article will guide you through the necessary steps to find

Read More
Addressing Gaps in DDoS Protections to Mitigate Attack Vulnerabilities
Cyber Security
Addressing Gaps in DDoS Protections to Mitigate Attack Vulnerabilities

The increasing frequency and sophistication of DDoS attacks have highlighted significant gaps in existing protection measures. Despite widespread adoption of DDoS protection solutions, disruptive attacks continue to make headlines, exposing vulnerabilities that often remain unnoticed until it is too late. This article aims to explore why current defenses often fail and how organizations can close these gaps to mitigate serious

Read More
How Can AI Transform Content Marketing for Small Law Firms?
Content Marketing Technology
How Can AI Transform Content Marketing for Small Law Firms?

In an era where technology is continuously advancing, AI is making waves across various sectors, including legal services. For small to mid-sized law firms, AI presents a unique opportunity to revolutionize content marketing, making it more efficient, cost-effective, and personalized. The growing importance of digital presence has made content marketing a critical aspect for firms seeking to attract and retain

Read More
What Skills Ensure Long-Term Success for B2B Marketing Teams?
B2B Marketing
What Skills Ensure Long-Term Success for B2B Marketing Teams?

In today’s fast-paced business environment, B2B marketing teams must develop a diverse skill set to drive organizational growth and stay ahead of the competition. The evolution of the marketing landscape demands proficiency in both analytical and creative domains, ensuring teams remain agile and effective. As the marketing world continues to transform, possessing the right skills becomes critical for long-term success

Read More
How Can SEOs Adapt to Google’s AI Overviews and Predictive Summaries?
Content Marketing Technology
How Can SEOs Adapt to Google’s AI Overviews and Predictive Summaries?

In the rapidly evolving landscape of search engine optimization (SEO), Google’s AI Overviews and Predictive Summaries mark significant milestones. These advancements compel SEO practitioners to adapt their strategies to maintain and improve their search rankings. This article delves into practical ways SEOs can navigate these changes effectively. Understanding AI Overviews The Role of AI in Search Results Google’s AI Overviews

Read More
Is UAT-5918 the Latest Threat to Taiwan’s Critical Infrastructure?
Cyber Security
Is UAT-5918 the Latest Threat to Taiwan’s Critical Infrastructure?

In the continuing battle against cyber threats, Taiwan faces yet another formidable adversary with the emergence of the advanced persistent threat (APT) group known as UAT-5918. This group has targeted multiple sectors, including critical infrastructure, information technology, telecommunications, academia, and healthcare. The modus operandi of UAT-5918 is to establish persistent access to systems for the primary purpose of data theft,

Read More
CheckPoint ZoneAlarm Vulnerability Exploited in BYOVD Attack, Update Now
Cyber Security
CheckPoint ZoneAlarm Vulnerability Exploited in BYOVD Attack, Update Now

A recent malicious campaign has come to light where cybercriminals are exploiting a component of CheckPoint’s ZoneAlarm antivirus software to bypass Windows security measures. This has raised significant concerns due to the sophisticated nature of the attack and the potential implications for system security. By targeting vulnerabilities within the vsdatant.sys driver, attackers can gain unauthorized access to sensitive system components,

Read More
Are You Protected Against the Latest Cisco Licensing Vulnerabilities?
Cyber Security
Are You Protected Against the Latest Cisco Licensing Vulnerabilities?

In the fast-evolving landscape of cybersecurity threats, a new wave of cyber attacks has emerged, exploiting critical vulnerabilities in Cisco Smart Licensing Utility. Specifically, two newly disclosed issues—CVE-2024-20439 and CVE-2024-20440—carry a severe CVSS score of 9.8, underscoring the high risk they pose. The first flaw involves an undocumented static user credential for an administrative account, granting unauthorized access. This enables

Read More
Is Influencer Marketing the Key to Successful B2B Strategies?
B2B Marketing
Is Influencer Marketing the Key to Successful B2B Strategies?

Influencer marketing, once a debated tactic, has now become an essential strategy in the B2B marketing world. The transformative power of influencer marketing has been underscored by its ability to drive credibility, authority, and deep engagement across various industries. This widespread adoption showcases the crucial role influencers now play in shaping and enhancing B2B marketing efforts, thereby solidifying its place as

Read More
Cybersecurity Incidents: WhatsApp Spyware, Bank Breaches, and Malware
Cyber Security
Cybersecurity Incidents: WhatsApp Spyware, Bank Breaches, and Malware

Exploiting WhatsApp Zero-Day Vulnerabilities A sophisticated spyware attack via WhatsApp has drawn attention to the exploitation of zero-day vulnerabilities. Researchers from the University of Toronto’s Citizen Lab uncovered the exploitation orchestrated by Paragon Solutions, which involved sending malicious PDF files through WhatsApp. The spyware, named Graphite, infiltrated the app without any user interaction, highlighting the ease with which it could

Read More
How Does SendCloud Enhance SaleSmartly’s Email Marketing Efficiency?
Marketing Automation / Email Marketing
How Does SendCloud Enhance SaleSmartly’s Email Marketing Efficiency?

In an increasingly digital world, efficient email marketing has become crucial for maintaining customer engagement and achieving business goals. Recognizing this, Wuhan SendCloud Technology Co., Ltd., a subsidiary of Aurora Mobile Limited, has forged a strategic partnership with SaleSmartly, an omnichannel customer communication platform. This collaboration has significantly bolstered SaleSmartly’s email marketing capabilities over the past few years, leading to

Read More