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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Mastering the Art of Content Marketing: How to Identify, Engage, and Monetize Your Target Audience
Content Marketing Technology
Mastering the Art of Content Marketing: How to Identify, Engage, and Monetize Your Target Audience

In today’s fast-paced digital world, content marketing has become a crucial component of any successful marketing plan. With the advent of social media and other online platforms, businesses have more ways than ever to reach their target audience and promote their products and services. However, not all content is created equal, and not all content resonates with your target customers.

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How to Conduct a Successful Content Audit — Tips and Strategies
Content Marketing Technology
How to Conduct a Successful Content Audit — Tips and Strategies

The internet is constantly evolving, and so is the content on it. It is no surprise that businesses, bloggers, and organizations are always looking to update their content. A content audit is a vital step towards achieving that goal. However, it can be an intimidating process. In this article, we will discuss some strategies and tips that will help you

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Captivating Your 2023 Audience: Mastering Content Elevation and Amplifying Reader Engagement
Content Marketing Technology
Captivating Your 2023 Audience: Mastering Content Elevation and Amplifying Reader Engagement

In today’s digital age, the battle for attention online is more fierce than ever. The amount of content available on the internet is overwhelming, making it increasingly difficult to rise above the noise and gain readership for your content. To overcome this challenge, it is essential to elevate your content and make it stand out from the crowd. In this

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How to Customize Your WooCommerce Emails with Sendlane: A Guide to Building Customer Loyalty and Driving More Sales
Marketing Automation / Email Marketing
How to Customize Your WooCommerce Emails with Sendlane: A Guide to Building Customer Loyalty and Driving More Sales

WooCommerce is one of the most popular eCommerce platforms, and with good reason. It’s incredibly easy to use and flexible, making it possible for businesses of all sizes to create a professional and effective online store. However, it’s not just about creating a website; it’s also about building customer loyalty, improving your online reputation, and driving more sales. One way

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Supercharge Your Email Campaigns: The Ultimate Guide to Crafting Compelling Calls to Action
Marketing Automation / Email Marketing
Supercharge Your Email Campaigns: The Ultimate Guide to Crafting Compelling Calls to Action

The success of an email campaign depends on many factors, including content, timing, and design. But even when all of those elements come together, without an effective call to action (CTA), your efforts might be wasted. An email CTA is a prompt that encourages subscribers to take a specific action, such as making a purchase, filling out a survey, or

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CLR SqlShell Malware: A Deep Dive into the New Threat Targeting Microsoft SQL Servers
Cyber Security
CLR SqlShell Malware: A Deep Dive into the New Threat Targeting Microsoft SQL Servers

The CLR SqlShell malware strain is a significant threat to Microsoft SQL (MS SQL) servers. It is a type of malware that has been created and deployed by attackers to exploit poorly managed MS SQL servers. This malware strain can deploy multiple attacks, including cryptocurrency miners and ransomware. By taking advantage of vulnerabilities in the system, the attackers can install

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Unlocking the Power of Content Marketing: Boosting Your Brand with Agency Partnerships
Content Marketing Technology
Unlocking the Power of Content Marketing: Boosting Your Brand with Agency Partnerships

In today’s fast-paced digital world, content marketing has become an essential part of any successful business strategy. Many businesses, large and small, struggle to keep up with the demands of creating, publishing, and promoting high-quality content that engages their target audience. This is where content marketing agencies come in to help. One of the top benefits of working with a

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Email Marketing Made Easy: An In-Depth Look at GMass
Marketing Automation / Email Marketing
Email Marketing Made Easy: An In-Depth Look at GMass

In today’s digital era, email remains one of the most powerful and cost-effective tools for communication and marketing. One of the most comprehensive and user-friendly platforms for email outreach is GMass. This platform offers a range of features to enhance your email outreach efforts and is an excellent option for individuals, small businesses, or large enterprises alike. An overview of

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Revolutionizing Marketing with AI: Optimizing A/B Testing for Maximum Impact
Marketing Automation / Email Marketing
Revolutionizing Marketing with AI: Optimizing A/B Testing for Maximum Impact

Artificial Intelligence (AI) is no longer a term associated only with science fiction or futuristic technology. In fact, AI has become a crucial and integral part of many industries, including marketing. AI technology has made it possible for marketers to conduct A/B testing with greater efficiency and accuracy than ever before. A/B testing, also known as split testing, is a

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Mastering the Art of Email Marketing: Comprehensive Strategies for Future-Proof Campaigns
Marketing Automation / Email Marketing
Mastering the Art of Email Marketing: Comprehensive Strategies for Future-Proof Campaigns

Email marketing campaigns are an indispensable tool for businesses in today’s fast-paced digital world. By using emails to communicate with subscribers, businesses can reach a wider audience and build stronger relationships with their customers. In this article, we will discuss several proven strategies for creating successful email marketing campaigns that will help you drive more conversions and grow your business.

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Importance of Audiences in Developing a Successful Digital Content Strategy
Content Marketing Technology
Importance of Audiences in Developing a Successful Digital Content Strategy

Every business aims to reach a wider audience, boost engagement, and drive conversions. A digital content strategy is crucial for online businesses to achieve those goals. With the right content strategy, businesses can connect with their audience, build brand awareness, and drive traffic to their website. Developing a successful digital content strategy requires a thorough understanding of the audience, their

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