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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Mastering How-To Content: Elevate Your Brand’s Authority and Trust through Impactful Educational Content Creation
Content Marketing Technology
Mastering How-To Content: Elevate Your Brand’s Authority and Trust through Impactful Educational Content Creation

In today’s digital age, there are millions of blog posts and articles published every day. For businesses and entrepreneurs, this means that standing out from the crowd and getting noticed is becoming increasingly difficult. One powerful way to reach your target audience is by providing valuable how-to content that assists them in achieving their goals. The person who is struggling

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Embracing the MarTech Revolution: A Comprehensive Guide to Successful Platform Migrations and Unlocking Your Marketing Potential
Marketing Automation / Email Marketing
Embracing the MarTech Revolution: A Comprehensive Guide to Successful Platform Migrations and Unlocking Your Marketing Potential

As business technology evolves rapidly, companies must migrate between different platforms to improve performance or efficient management. However, this process can be difficult and time-consuming due to the diverse applications and data involved. However, with the right approach and processes, successful migration can save money, boost profits, and provide a strategic advantage in a competitive market. Moving Between Platforms: A

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Maximizing Efficiency & Growth: Automation Tools to Transform Your Marketing and Business Operations
Marketing Automation / Email Marketing
Maximizing Efficiency & Growth: Automation Tools to Transform Your Marketing and Business Operations

In today’s fast-paced business world, it has become increasingly important to increase productivity, reduce errors, save costs, and ultimately scale up your business. One of the most efficient ways to achieve all of these objectives is by implementing business and marketing automation software. In this article, we will look at the importance of automation software for businesses and marketing, the

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Email Marketing: How to Demonstrate Its Impact on Business Success and Secure Executive Buy-In
Marketing Automation / Email Marketing
Email Marketing: How to Demonstrate Its Impact on Business Success and Secure Executive Buy-In

Email marketing remains a crucial component of overall marketing strategies for businesses of all sizes. With the advent of new technologies and changes in consumer behavior, it is important for businesses to reassess their approach to email marketing and understand how to effectively demonstrate its value to senior management. By adopting best practices, measuring performance, and showcasing business outcomes, email

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Direct Mail Marketing Success: Boost Your Small Business’s ROI and Customer Engagement
Marketing Automation / Email Marketing
Direct Mail Marketing Success: Boost Your Small Business’s ROI and Customer Engagement

Marketing has evolved over the years with technological advancements, such as social media, email, and mobile. However, one marketing strategy that small businesses shouldn’t overlook is direct mail. Direct mail remains one of the best ways for small businesses to reach previous customers and bring in new ones. In this article, we will discuss the importance of direct mail for

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Potential of Interactive Content: Engaging Audiences, Boosting Conversions, and Setting Your Brand Apart
Content Marketing Technology
Potential of Interactive Content: Engaging Audiences, Boosting Conversions, and Setting Your Brand Apart

Content marketing has become increasingly important in modern times, as businesses are finding new ways to engage and connect with their target audience. One powerful tool that has emerged in recent years is interactive content. Interactive content allows businesses to create more engaging and personalized experiences for their users, which can lead to higher levels of engagement, education, and conversion.

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Email marketing: A strong marketing tool for businesses of any size
Marketing Automation / Email Marketing
Email marketing: A strong marketing tool for businesses of any size

In today’s ever-evolving world of digital marketing, email marketing has consistently proven to be an effective tool for businesses of any size to reach out to and engage with customers. Email marketing involves using electronic mail to send commercial or promotional messages to a group of people or potential customers. In this article, we will explore the importance of email

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How to write effective friendly reminder emails: a comprehensive guide
Marketing Automation / Email Marketing
How to write effective friendly reminder emails: a comprehensive guide

In today’s fast-paced society, it’s easy for people to forget important tasks or deadlines. Whether it’s a meeting, an event, or a payment, reminders are necessary to keep people on track. However, sending reminders can often come across as nagging, unprofessional, or even rude. That’s where friendly reminder emails come in. In this article, we will discuss the importance of

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Revolutionizing Advertising: Unlocking Business Growth Potential Through Marketing Automation and AI Integration
Marketing Automation / Email Marketing
Revolutionizing Advertising: Unlocking Business Growth Potential Through Marketing Automation and AI Integration

Marketing automation is no longer a luxury; it’s a necessity for businesses. In today’s digital age, companies need to have a robust marketing automation system in place to compete in the fast-paced market. However, despite its growing importance, marketing automation has often been seen as a “nice-to-have” rather than a “must-have.” In this article, we will dive into why investing

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Unleashing the Power of Email Marketing: Comprehensive Guide to Strategy, Techniques, and Success-Driving Tips
Marketing Automation / Email Marketing
Unleashing the Power of Email Marketing: Comprehensive Guide to Strategy, Techniques, and Success-Driving Tips

Email marketing is an effective way to reach and engage with a targeted audience, increase brand awareness, and drive sales. With the rise of social media, many businesses may underestimate the value of email marketing, but it remains one of the most effective marketing channels for maintaining customer relationships and generating revenue. In this article, we will explore the various

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The Importance of Thought Leadership Content for Growing Technology Startups
Content Marketing Technology
The Importance of Thought Leadership Content for Growing Technology Startups

In today’s digital age, establishing a brand and growing a company can be a challenging task. With the rise of technology and the increase in competition, companies are now forced to adopt new and more innovative ways of reaching their audience. One of the most effective ways to do this is through content marketing, and thought leadership content is one

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Creating Effective Content Marketing: Tips and Strategies for Business Success
Content Marketing Technology
Creating Effective Content Marketing: Tips and Strategies for Business Success

Content marketing has become a popular way for businesses to attract and retain their target audience. This marketing strategy involves creating and distributing valuable, relevant, and consistent content to engage and build relationships with the audience. In this article, we will cover the essential tips and strategies for creating effective content marketing that helps businesses meet their goals. Definition of

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