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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Building an Email List for Your Business: Challenges and Strategies
Marketing Automation / Email Marketing
Building an Email List for Your Business: Challenges and Strategies

Email marketing is one of the most effective ways to reach out to customers, build relationships, and boost sales. It’s a direct form of communication that allows you to deliver personalized content and promotions to your subscribers. However, building an email list can be challenging and requires strategic planning and execution. In this article, we’ll explore the effectiveness of email

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AutoGPT’s Pioneering Shift Towards Enhanced Automation and Performance
Marketing Automation / Email Marketing
AutoGPT’s Pioneering Shift Towards Enhanced Automation and Performance

As technology continues to advance, industries across the board are adapting and evolving at a rapid pace. The world of marketing is no exception, and the emergence of AutoGPT technology has many businesses excited about the future possibilities it holds. In this article, we will explore how AutoGPT is revolutionizing the business of marketing. AutoGPT Technology and Its Relation to

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How AI-powered tools can transform your email marketing process
Marketing Automation / Email Marketing
How AI-powered tools can transform your email marketing process

Email marketing has become an indispensable part of many businesses’ marketing strategies. It helps businesses reach out to potential and current customers directly, build relationships, and generate sales. However, creating compelling content, building targeted lists, and managing responses can be time-consuming and challenging for marketers. Fortunately, advancements in technology have made it possible to automate these processes and improve productivity.

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Maximizing Visual Impact: Harnessing Next-Generation Media and On-Page SEO Techniques in 2023 for Unparalleled Rankings and Visibility
Content Marketing Technology
Maximizing Visual Impact: Harnessing Next-Generation Media and On-Page SEO Techniques in 2023 for Unparalleled Rankings and Visibility

Search engine optimization (SEO) is an ever-evolving field, and staying ahead of the curve can mean the difference between success and failure for your website. One critical component of any successful SEO strategy is high-quality media. Images, graphics, and other forms of media can make your content more engaging, improve your search engine ranking, and increase your organic traffic. In

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Email marketing: The key to building stronger customer relationships
Marketing Automation / Email Marketing
Email marketing: The key to building stronger customer relationships

Email marketing has always been a powerful tool for businesses of all sizes. It has the ability to reach out to a large number of people in a short amount of time and can help to maintain and grow customer relationships. With an ROI of $36 for every dollar spent, email marketing can help businesses achieve their objectives, including acquiring

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Email Marketing Rules: Adapting to the Evolving Landscape
Marketing Automation / Email Marketing
Email Marketing Rules: Adapting to the Evolving Landscape

Email marketing has become a critical component of online marketing strategies for businesses and organizations. As the digital landscape continues to evolve, so do the expectations and behaviors of email subscribers and inbox providers. The question on the minds of many email marketers is whether email marketing has become more difficult in recent times. In this article, we will explore

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Navigating the Future of Content Marketing: Top Trends and Strategies for 2023 Success
Content Marketing Technology
Navigating the Future of Content Marketing: Top Trends and Strategies for 2023 Success

In today’s fast-paced digital landscape, content marketing is becoming increasingly important for businesses to reach and engage with their target audience. Content marketing emphasizes creating valuable, relevant, and consistent content that aims to attract and retain a clearly defined audience. As the effectiveness of traditional marketing channels dwindles, it is content marketing strategies that are becoming the go-to for businesses

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Mastering Long-Form Content: A Comprehensive Guide to Engaging Your Audience and Boosting Your Online Presence
Content Marketing Technology
Mastering Long-Form Content: A Comprehensive Guide to Engaging Your Audience and Boosting Your Online Presence

In today’s fast-paced digital world, content is king. Brands, businesses, and individuals are constantly vying for the attention of the masses, hoping to stand out in the crowded online space. While there are many types of content that can help achieve this goal, one that has gained increasing popularity in recent years is long-form content. In this article, we explore

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Mastering the Art of Account-Based Marketing
B2B Marketing
Mastering the Art of Account-Based Marketing

Account-based marketing (ABM) has been around for over a decade, but it has gained significant traction in recent years. ABM is a strategic approach to B2B marketing that focuses on targeting specific accounts that are most likely to generate revenue for a business. It involves using data-driven tactics to personalize marketing messages and content for identified target accounts. ABM has

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The Power of LinkedIn for B2B Marketing
Content Marketing Technology
The Power of LinkedIn for B2B Marketing

LinkedIn is one of the most influential social media platforms for professionals. As a platform specifically designed for business-to-business (B2B) marketing, LinkedIn offers unique advantages to marketers. However, as the platform has been around for a while, many marketers are questioning whether it still delivers worthwhile ROI. In this article, we will explore the ways in which marketers can utilize

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Unlocking the Power of Marketing Automation: The Ultimate Guide to Transforming Business Strategies in 2023
Marketing Automation / Email Marketing
Unlocking the Power of Marketing Automation: The Ultimate Guide to Transforming Business Strategies in 2023

Marketing automation tools have completely revolutionized the way businesses approach marketing in the digital age. Gone are the days of businesses relying on old techniques of mass advertising through traditional media channels. Instead, they can now hyper-target their audience while providing a personalized experience from the get-go. With marketing automation, businesses can leverage powerful tools that combine cutting-edge technology with

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Achieving Email Marketing Success: Grow Your Subscriber List and Enhance Engagement Through Personalization
Marketing Automation / Email Marketing
Achieving Email Marketing Success: Grow Your Subscriber List and Enhance Engagement Through Personalization

Email marketing is a valuable tool for businesses to reach and engage with their customers. However, in order to have a successful email marketing campaign, you need to have a list of subscribers who have opted-in to receive your emails. Building an email list is not a one-time task but rather an ongoing process that requires effort and attention. In

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