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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Unleashing the Power of Email Marketing: An In-depth Look at Moosend’s Automation Platform
Marketing Automation / Email Marketing
Unleashing the Power of Email Marketing: An In-depth Look at Moosend’s Automation Platform

Title: Transform Your Email Marketing with Moosend: Maximizing Conversion Rates, PersonalizatioIn today’s competitive digital landscape, email marketing remains a powerful strategy for businesses to engage effectively with their audience. At the forefront of this industry is Moosend’s email marketing automation platform, which provides businesses with the tools to send personalized, interactive, and professional emails to the correct recipients at precisely

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AWS, Cloudflare, and Google collaborate to mitigate record-breaking DDoS attacks using HTTP/2 Rapid Reset technique
Cyber Security
AWS, Cloudflare, and Google collaborate to mitigate record-breaking DDoS attacks using HTTP/2 Rapid Reset technique

In a significant show of collaboration, Amazon Web Services (AWS), Cloudflare, and Google have joined forces to combat a series of unprecedented distributed denial-of-service (DDoS) attacks. These attacks, which were detected in late August 2023, relied on a novel technique known as HTTP/2 Rapid Reset. In this article, we delve into the details of these attacks, their impact on each

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Genetic Testing Firm Confirms Data Breach, Highlights Importance of Strong Password Management
Cyber Security
Genetic Testing Firm Confirms Data Breach, Highlights Importance of Strong Password Management

A leading genetics testing firm has recently confirmed that customers had their profile information accessed by threat actors following a credential stuffing campaign. This breach has raised concerns regarding data security and underscores the importance of strong password management and multi-factor authentication. The firm, 23andMe, provides DNA testing, ancestry information, and personalized health insights to millions of customers. Description of

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The Power of Account-Based Marketing: Nurturing High-Value Accounts for Business Growth
B2B Marketing
The Power of Account-Based Marketing: Nurturing High-Value Accounts for Business Growth

In today’s data-driven era, businesses face the challenge of meeting increasingly personalized buyer expectations. This necessitates a scalable yet tailored marketing approach that aligns sales and marketing efforts effectively. Account-Based Marketing (ABM) emerges as a highly focused strategy that enables businesses to engage select high-value accounts deeply and achieve sustainable growth. The Evolution of Marketing Automation Technologies Thanks to advancements

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The Power of Content: Driving Business Growth through Connection and Action
Content Marketing Technology
The Power of Content: Driving Business Growth through Connection and Action

Content is not just a way to share information; it is a powerful tool that enables businesses to connect with their audience, build trust, and drive action. In today’s digital age, where customers have abundant choices and are constantly bombarded with marketing messages, creating compelling and valuable content has become essential for growing your business. Ways Content Can Help Grow

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Microsoft’s October Patch Tuesday Update Addresses Critical Zero-Day Vulnerabilities and a Wormable Bug
Cyber Security
Microsoft’s October Patch Tuesday Update Addresses Critical Zero-Day Vulnerabilities and a Wormable Bug

Microsoft’s October Patch Tuesday update brings crucial fixes to address security vulnerabilities, including two zero-day vulnerabilities actively exploited by cybercriminals. Additionally, a critical-rated, wormable bug in Message Queuing has raised concerns for administrators of vulnerable systems. With a total of 103 CVEs addressed, this comprehensive update aims to safeguard users’ data and systems. Total Number of CVEs Addressed This month’s

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North Korea’s State-Sponsored Hackers: A Sophisticated and Expansive Cyber Threat
Cyber Security
North Korea’s State-Sponsored Hackers: A Sophisticated and Expansive Cyber Threat

North Korea’s state-sponsored hackers pose a significant and evolving threat to global cybersecurity. These cyber operatives, working at the behest of the ruling totalitarian regime, continue to refine their arsenal of tactics, techniques, and procedures. Their activities have become increasingly sophisticated and diverse, allowing them to conduct various malicious operations with alarming success. The Scale of Theft: Stealing Billions In

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Unlocking the Potential of Email Marketing: A Guide to Boosting Business Success
Marketing Automation / Email Marketing
Unlocking the Potential of Email Marketing: A Guide to Boosting Business Success

In today’s digital age, where customers are constantly bombarded with advertisements and promotions, finding an effective marketing strategy can be challenging. However, email marketing continues to prove extremely beneficial to businesses that know how to make it work. With its ability to directly reach customers, email is a powerful tool for boosting sales when used correctly. In this article, we

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Mastering Email Marketing: A Comprehensive Guide to Optimizing Business Operation and Customer Engagement
Marketing Automation / Email Marketing
Mastering Email Marketing: A Comprehensive Guide to Optimizing Business Operation and Customer Engagement

In today’s digital age, where communication is primarily done through electronic means, email marketing has become an essential tool for businesses. In fact, studies show that more than eight in 10 businesses surveyed depend on email for customer acquisition, with a similar percentage relying on it for customer retention. In this article, we will explore the various strategies and best

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Mastering Email Marketing: A Comprehensive Guide to Building and Optimizing a Strong Email List
Marketing Automation / Email Marketing
Mastering Email Marketing: A Comprehensive Guide to Building and Optimizing a Strong Email List

In today’s digital age, where social media rules the online space, email marketing often takes a backseat. However, building a substantial email list remains crucial because it provides you with a direct line of communication to your target audience. With email marketing, you have the power to reach your subscribers directly, delivering personalized content, promotions, and information straight to their

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Email Marketing Mastery: The Essential Role of MailChimp for Small Businesses
Marketing Automation / Email Marketing
Email Marketing Mastery: The Essential Role of MailChimp for Small Businesses

In today’s fast-paced digital age, where social media platforms and search engine algorithms constantly evolve, email marketing remains one of the most effective ways for small businesses to reach their target audience. While social media and search engine optimization have their place, email marketing allows businesses to engage with their customers on a more personal level, build brand loyalty, and

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Adapting to Modern Email Marketing: Importance of Authentication and Innovations by Constant Contact
Marketing Automation / Email Marketing
Adapting to Modern Email Marketing: Importance of Authentication and Innovations by Constant Contact

In today’s digital age, where spam emails flood our inboxes on a daily basis, it has become imperative for tech giants like Yahoo! and Google to take action against bulk senders. On October 3rd, both companies announced their plans to tighten up their policies regarding unauthenticated mail, with the aim of reducing spam. This move highlights the growing importance of

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