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Home | Authors | Tailor Jackson
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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Wix and ActiveCampaign Team Up to Boost Business Engagement
Marketing Automation / Email Marketing
Wix and ActiveCampaign Team Up to Boost Business Engagement

In an era where businesses are seeking efficient digital solutions, the partnership between Wix and ActiveCampaign marks a pivotal moment for enhancing customer engagement. As online commerce evolves, enterprises require robust tools to manage interactions across diverse geographical locations. This alliance combines Wix’s industry-leading website creation and management capabilities with ActiveCampaign’s sophisticated marketing automation platform, promising a comprehensive solution to

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June 27, 2025
How to Merge Traditional and Digital Marketing for Impact?
Content Marketing Technology
How to Merge Traditional and Digital Marketing for Impact?

In the rapidly evolving world of marketing, organizations face the formidable challenge of balancing traditional techniques with innovative digital methods. This balancing act is critical for creating a meaningful and personalized buyer experience. Such integration is not merely a strategy for keeping pace with technological advancements like Artificial Intelligence (AI); it is a necessary approach to targeting self-directed and risk-averse

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June 27, 2025
Is Your Content Strategy Ready for Search’s 2026 Revolution?
Content Marketing Technology
Is Your Content Strategy Ready for Search’s 2026 Revolution?

In a rapidly shifting digital landscape, businesses find themselves at a pivotal crossroads as they prepare for the 2026 transformation of search technology and strategy. The way users search for information today has moved beyond the traditional confines of web search engines, morphing into a more diverse and intricate web of digital activity. As search becomes more integrated into various

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June 27, 2025
Spinwheel Secures $30M to Transform Debt Management with AI
Robotic Process Automation In Fintech
Spinwheel Secures $30M to Transform Debt Management with AI

In an era where consumer debt has surged to unprecedented heights, effective management tools have become essential. Enter Spinwheel, a fintech innovator from the consumer debt management sector, which has recently secured a significant $30 million in Series A funding. This infusion is poised to transform how consumers manage debt, using artificial intelligence to pioneer solutions that promise to simplify

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June 26, 2025
Is Your Marketing Strategy Ready for Automation in 2025?
Marketing Automation / Email Marketing
Is Your Marketing Strategy Ready for Automation in 2025?

Marketing automation has rapidly become a cornerstone of successful marketing strategies, transforming how brands engage with their audiences. This shift is not a matter of choice anymore but a necessity in a landscape where customers expect fast, personalized, and seamless interactions across multiple channels. As businesses navigate this dynamic environment, the ability to implement sophisticated automation tools is critical to

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June 26, 2025
Top Marketing Automation Tools Recommended by G2 Superusers
Marketing Automation / Email Marketing
Top Marketing Automation Tools Recommended by G2 Superusers

Revolutionizing Marketing Through Automation The Power of Automation and Integration Central to the allure of marketing automation tools is their ability to streamline workflows by automating repetitive tasks and seamlessly integrating with other platforms. By alleviating the burden of manual labor, these tools empower teams to dedicate their focus to strategic initiatives rather than getting bogged down by mundane tasks.

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June 26, 2025
Can VXconnect Revolutionize Utility Customer Engagement?
Customer Experience (CX)
Can VXconnect Revolutionize Utility Customer Engagement?

As the utility and energy sectors strive to keep up with rapid technological advancements and evolving customer expectations, VertexOne emerges as a pioneer with its innovative customer engagement platform, VXconnect. This platform promises to revolutionize how utilities interact with their consumers, transforming routine engagements into meaningful, trust-building experiences. By harnessing advanced analytics and a flexible, modular structure, VXconnect addresses key

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June 26, 2025
How Can Automation Elevate Your Marketing ROI?
Marketing Automation / Email Marketing
How Can Automation Elevate Your Marketing ROI?

In the realm of modern marketing, automation stands as a powerful ally, reshaping the landscape by enhancing operational efficiency and precision. Gone are the days when marketing relied heavily on manual processes, which were not only time-consuming but often fraught with errors and inconsistencies. By automating tasks, marketers are liberated to concentrate on strategic areas that necessitate human insight and

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June 26, 2025
Are You Maximizing PPC ROI Through Smart Audience Filters?
Content Marketing Technology
Are You Maximizing PPC ROI Through Smart Audience Filters?

In today’s competitive digital marketing landscape, ensuring that every dollar spent on Pay-Per-Click (PPC) campaigns yields the greatest possible return on investment (ROI) is critical. One of the most effective ways to achieve this is by leveraging smart audience filters. This guide will help marketers optimize their PPC efforts by targeting audiences effectively and excluding unqualified leads from campaigns. The

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June 26, 2025
Balancing Brand Awareness and Demand Generation for Growth
B2B Marketing
Balancing Brand Awareness and Demand Generation for Growth

In the ever-evolving landscape of B2B marketing, one persistent challenge remains: striking a balance between brand awareness and demand generation. For marketers, these strategies can seem like rivals, yet successful integration of both can propel growth and secure long-term stability. An astounding 87% of top-performing marketers harmoniously blend these strategies, leading to performance three times that of their competitors. This

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June 26, 2025
Google-Proofing Paid Search: Enhance Relevance and Navigation
Marketing Automation / Email Marketing
Google-Proofing Paid Search: Enhance Relevance and Navigation

In the world of digital marketing, staying ahead of the ever-changing algorithms and guidelines set forth by Google is a perennial challenge for marketers striving to maximize their paid search campaigns’ effectiveness. The tech giant’s latest updates have intensified the focus on the quality of landing pages, emphasizing their relevance and ease of navigation. Google’s new ad quality prediction model

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June 25, 2025
Are Critical Infrastructure Systems Prepared for Cyber Threats?
Cyber Security
Are Critical Infrastructure Systems Prepared for Cyber Threats?

Recent Advisories by CISA on Infrastructure Security Recent advisories by the U.S. Cybersecurity and Infrastructure Security Agency (CISA) have underscored pressing security concerns in critical infrastructure systems. Issued on May 29, these advisories highlight vulnerabilities that, if left unaddressed, could jeopardize essential services and public safety. Industrial Control Systems (ICS) are particularly at risk, with flaws identified in crucial components

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June 25, 2025