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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Cybersecurity Challenges of 2025: Threats and Defenses
Cyber Security
Cybersecurity Challenges of 2025: Threats and Defenses

The digital realm in 2025 stands as a battleground where cyber threats strike with unprecedented precision, leaving businesses and individuals scrambling to protect sensitive data. A staggering statistic reveals that over 330,000 Redis instances remain exposed to remote code execution due to unpatched vulnerabilities, painting a grim picture of systemic risks. This roundup dives into the pressing cybersecurity challenges of

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Top 10 Benefits of Hiring an Agency for Email Marketing
Marketing Automation / Email Marketing
Top 10 Benefits of Hiring an Agency for Email Marketing

Email marketing stands as one of the most powerful tools for businesses aiming to connect with customers, yet many struggle to harness its full potential. Consider this striking statistic: for every dollar spent on email marketing, businesses can expect an average return of $42, showcasing its unparalleled value in driving revenue. However, crafting campaigns that truly resonate requires time, expertise,

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Why Content Marketers Need an AI Video Strategy Now
Content Marketing Technology
Why Content Marketers Need an AI Video Strategy Now

In 2025, video reigns supreme as the heartbeat of digital engagement, commanding over 80% of internet traffic, and it’s clear that content marketers must adapt to this trend or risk fading into obscurity. Picture a bustling social media feed where a 60-second clip grabs attention faster than any blog post or static image ever could. For content marketers, the challenge

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How Are CMS Market Trends Shaping Web Development in 2025?
DevOps
How Are CMS Market Trends Shaping Web Development in 2025?

Setting the Stage for CMS Market Dynamics In an era where digital presence defines business success, content management systems (CMS) have become the backbone of web development, powering over 70% of websites globally as of this year. This staggering statistic underscores a critical reality: choosing the right CMS is no longer just a technical decision but a strategic one that

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What Are the Top 17 SEO Data Reports to Track in 2026?
Content Marketing Technology
What Are the Top 17 SEO Data Reports to Track in 2026?

Introduction to SEO Data Tracking in 2026 In the fast-paced world of digital marketing, staying ahead of the curve requires more than just creativity—it demands hard data to inform every decision and strategy. Consider this: global digital ad spending is projected to surpass traditional media by a wide margin in the coming years, with search engine optimization (SEO) playing a

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Turn Internal Docs Into High-Converting Content Strategies
Content Marketing Technology
Turn Internal Docs Into High-Converting Content Strategies

Unlocking the Hidden Value in Internal Documentation Imagine a marketing team spending countless hours brainstorming fresh content ideas, while just a few desks away, sales and customer success teams are using battle-tested documents packed with insights that could instantly resonate with prospects and drive engagement. This scenario is all too common, as valuable internal resources often remain untapped. Transforming internal

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Trend Analysis: Cybersecurity in Critical Infrastructure
Cyber Security
Trend Analysis: Cybersecurity in Critical Infrastructure

In an era where digital connectivity underpins nearly every facet of modern life, the startling reality that over 180,000 industrial control systems (ICS) and operational technology (OT) devices are currently exposed to the internet paints a chilling picture of vulnerability, highlighting the urgent need for robust cybersecurity measures. These systems, which manage essential services like energy grids, water supplies, and

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Legacy Windows Protocols Risk Credential Theft on Networks
Cyber Security
Legacy Windows Protocols Risk Credential Theft on Networks

In an era where cybersecurity threats evolve at a relentless pace, a recent study has uncovered a persistent vulnerability in organizational networks that could jeopardize sensitive data without exploiting a single software flaw, highlighting a critical issue. This alarming discovery shows how outdated Windows communication protocols, still embedded in many systems, provide a direct pathway for attackers to steal credentials.

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Is AEO/GEO Just SEO in Disguise? A Surprising Insight
Content Marketing Technology
Is AEO/GEO Just SEO in Disguise? A Surprising Insight

Dive into the evolving world of search engine optimization with Aisha Amaira, a MarTech expert whose deep expertise in marketing technology and customer data platforms has made her a trusted voice in the industry. With a passion for integrating cutting-edge tools into marketing strategies, Aisha offers a fresh perspective on how businesses can harness innovation to better understand their audiences.

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How Is AI Search Transforming the B2B Buyer Journey?
B2B Marketing
How Is AI Search Transforming the B2B Buyer Journey?

In today’s fast-paced digital marketplace, B2B buyers are navigating an entirely new landscape shaped by artificial intelligence, where a procurement manager can type a detailed question into a search engine and receive a synthesized, comprehensive answer without ever clicking on a single website. This is the reality of AI-powered search tools, which are fundamentally altering how business buyers discover, evaluate,

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Trend Analysis: Generative AI Visibility Metrics
AI and ML
Trend Analysis: Generative AI Visibility Metrics

The Rise of a New Digital Frontier In an era where digital discovery evolves at breakneck speed, generative AI has introduced a transformative layer to how information is accessed and consumed, challenging marketers and content creators. Unlike traditional search engines that rely on ranked results, AI assistants like ChatGPT, Perplexity, and Copilot Search deliver direct answers, often citing brands and

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International Sting Shuts Down SIM Box Cybercrime Network
Cyber Security
International Sting Shuts Down SIM Box Cybercrime Network

Overview of SIM Box Cybercrime and Its Global Impact In an era where digital connectivity underpins nearly every facet of daily life, the shadowy world of SIM box fraud has emerged as a formidable threat, enabling a vast array of criminal activities across the globe and posing significant challenges to individuals, businesses, and governments alike. This form of cybercrime involves

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