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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
TapClassifieds: Celebrating Five Years of Consecutive Inclusion in the Inc. 5000 List
Marketing Automation / Email Marketing
TapClassifieds: Celebrating Five Years of Consecutive Inclusion in the Inc. 5000 List

For the fifth year in a row, TapClassifieds has been recognized in Inc. Magazine’s prestigious Inc. 5000 list of the nation’s fastest-growing private companies. This remarkable achievement highlights TapClassifieds’ success and innovation in the automotive and marketing automation industries. Being included in the Inc. 5000 list is a testament to the company’s resilience, commitment to innovation, and continuous growth. The

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Email Marketing: Harnessing SMART Goals, Key Metrics, and Data Insight for Success
Marketing Automation / Email Marketing
Email Marketing: Harnessing SMART Goals, Key Metrics, and Data Insight for Success

In today’s competitive business landscape, setting SMART goals and closely monitoring campaigns is vital for companies aiming to achieve their desired outcomes. Email marketing serves as a powerful tool to reach customers and foster meaningful connections. By establishing measurable objectives and employing effective tracking methods, companies can evaluate their progress and ascertain whether they have achieved their ultimate goals. The

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Enhancing Email Engagement in the Travel Industry: Insights from Everlytic and BreadCrumbs Linguistics Collaboration
Marketing Automation / Email Marketing
Enhancing Email Engagement in the Travel Industry: Insights from Everlytic and BreadCrumbs Linguistics Collaboration

In the digital age, email remains a powerful tool for communication, and the travel industry is no exception. In 2022, South Africa’s largest digital messaging platform, Everlytic, sent over 3.9 billion travel-related emails. Harnessing the power of data, Everlytic conducted a comprehensive study to uncover the secrets behind successful travel emails. By incorporating behavioral insights, identifying optimal timing, and utilizing

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Email Marketing: A Comprehensive Exploration of AWeber
Marketing Automation / Email Marketing
Email Marketing: A Comprehensive Exploration of AWeber

AWeber has become a trusted name in the realm of email marketing tools since its establishment in 1998. With its robust features, integrations, and exceptional customer support, AWeber has continuously transformed the way businesses communicate with their audience. Creating Mailing Lists and Designing Newsletters AWeber allows users to effortlessly build and manage mailing lists and segment subscribers based on their

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Mastering Email Marketing: The Art & Science of Email Cadence
Marketing Automation / Email Marketing
Mastering Email Marketing: The Art & Science of Email Cadence

In today’s digital age, email marketing continues to be one of the most effective tools for businesses to connect with their audience. However, the success of an email campaign doesn’t solely depend on the content itself – the frequency and timing at which it is delivered can make a significant difference in building trust, engagement, and ultimately driving conversions. This

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Revolutionizing Marketing: The Power of AI and Automation
Marketing Automation / Email Marketing
Revolutionizing Marketing: The Power of AI and Automation

In today’s fast-paced digital landscape, marketers are constantly seeking ways to stay ahead of the game and stand out from the competition. One powerful tool that has revolutionized the way marketing is done is the use of Artificial Intelligence (AI) and automation. When harnessed correctly, these technologies have the potential to upgrade your marketing strategy, enhance efficiency, and deliver personalized

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Unlocking Digital Dominance: Mastering the Synergy of Email Marketing and Social Media Strategies
Marketing Automation / Email Marketing
Unlocking Digital Dominance: Mastering the Synergy of Email Marketing and Social Media Strategies

In the realm of modern digital outreach, two powerful tools have emerged as key players: email marketing and social media marketing. Each approach offers unique advantages and has its own dedicated followers. However, an important issue has arisen as a result of this dynamic tug of war: how can firms find the sweet spot between these two potent approaches? In

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StormWall’s Revamped DDoS Protection Service: Empowering Users to Combat Attacks
Cyber Security
StormWall’s Revamped DDoS Protection Service: Empowering Users to Combat Attacks

DDoS (Distributed Denial of Service) attacks have become increasingly prevalent and damaging in today’s digital landscape. These attacks can cause significant downtime for businesses, resulting in financial losses. In fact, according to the Ponemon Institute, each minute of downtime during a DDoS assault can cost a staggering $22,000. To combat this growing threat, implementing robust DDoS protection is no longer

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The Power of Strategic Content Marketing for Local Businesses
Content Marketing Technology
The Power of Strategic Content Marketing for Local Businesses

In today’s digital landscape, content marketing has become a critical aspect of a local business’s overall success. When executed correctly and purposefully, it can establish authority, enhance search engine optimization, build customer relationships, guide customers through the sales funnel, and drive business growth. In this article, we will explore the various ways in which local businesses can leverage the power

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Shifting Focus: Moving Beyond the Publish Button in Content Marketing
Content Marketing Technology
Shifting Focus: Moving Beyond the Publish Button in Content Marketing

In the digital age, businesses and marketing teams often obsess over the performance of their content, but they often overlook the critical process leading up to the publish button. This article aims to highlight the pitfalls of solely focusing on content performance, advocate for a shift in perspective, and explore the importance of embracing a strategic approach to content marketing.

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Mastering Email Marketing: The Critical Role of Testing and Enhancements in Email on Acid
Marketing Automation / Email Marketing
Mastering Email Marketing: The Critical Role of Testing and Enhancements in Email on Acid

Email marketing has emerged as one of the most powerful tools for businesses to engage with their audience. However, to ensure the success of your email campaigns, it is crucial to test and preview your messages before hitting the send button. In this article, we will delve into the importance of pre-send testing, the significance of previewing email campaigns, the

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Going Beyond “Good Enough”: Remarkable Content for Conversions and Brand Awareness
Content Marketing Technology
Going Beyond “Good Enough”: Remarkable Content for Conversions and Brand Awareness

In today’s digital landscape, where competition is fierce and attention spans are short, settling for “good enough” content is no longer sufficient. If we want our traffic to convert to sales or achieve higher brand awareness, we must proactively improve our content quality. This article delves into the importance of going beyond the lowest acceptable quality standard and explores how

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