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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Enhancing Email Marketing Success: The Crucial Role of Email List Cleaning Services
Marketing Automation / Email Marketing
Enhancing Email Marketing Success: The Crucial Role of Email List Cleaning Services

Email marketing has become a ubiquitous tool for businesses to reach their target audience. However, maintaining a clean and up-to-date email list is crucial for ensuring the success of any email campaign. In this article, we will delve into the importance of having a clean email list and how email list cleaning services can be a game-changer for businesses. Significance

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LabRat: A Stealthy and Evasive Financially Motivated Operation Exploiting CVE-2021-22205
Cyber Security
LabRat: A Stealthy and Evasive Financially Motivated Operation Exploiting CVE-2021-22205

In the ever-evolving landscape of cyber threats, a newly discovered financially motivated operation known as LabRat has emerged. It leverages a combination of signature-based tools and stealthy cross-platform malware to remain undetected. This article delves into the intricate workings of LabRat, highlighting its exploitation of CVE-2021-22205, its obfuscation tactics using Cloudflare’s TryCloudflare service, and the discovery of a private GitLab

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Keap Triumphs: Named in the Constellation ShortList™ for Outstanding B2B Marketing Automation 2023
Marketing Automation / Email Marketing
Keap Triumphs: Named in the Constellation ShortList™ for Outstanding B2B Marketing Automation 2023

Keap, the leader in CRM and sales and marketing automation software for small businesses, has proudly announced its inclusion in the Constellation ShortList™ for B2B Marketing Automation for Small and Midsize Business for Q3 2023. This recognition highlights Keap’s commitment to delivering critical transformation initiative requirements for early adopters and fast-follower organizations. In an ever-evolving digital landscape, Keap’s position on

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NoFilter Attack: Unveiling Privilege Escalation through Windows Filtering Platform (WFP)
Cyber Security
NoFilter Attack: Unveiling Privilege Escalation through Windows Filtering Platform (WFP)

The cybersecurity world has been taken aback by the discovery of a previously undetected attack method known as NoFilter. This sophisticated technique exploits the Windows Filtering Platform (WFP) to achieve privilege escalation in the Windows operating system, raising serious concerns about system security. In this article, we delve into the intricacies of the NoFilter attack, explore its implications, and emphasize

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Unlocking the Power of Value in Marketing: Communicating Meaningful Content
Content Marketing Technology
Unlocking the Power of Value in Marketing: Communicating Meaningful Content

In today’s age of information overload, marketers face a significant challenge in capturing and retaining the attention of their target audience. To break through the noise and engage customers effectively, providing valuable content has become crucial. This article explores the various types and levels of value that marketers can communicate to ensure their content resonates with customers and achieves commercial

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Ongoing Cyber Attack Campaign Originating from China Targets Southeast Asian Gambling Sector with Cobalt Strike Beacons
Cyber Security
Ongoing Cyber Attack Campaign Originating from China Targets Southeast Asian Gambling Sector with Cobalt Strike Beacons

In recent months, a relentless cyber attack campaign originating from China has been targeting the lucrative Southeast Asian gambling sector. This alarming campaign employs sophisticated techniques to deploy Cobalt Strike beacons on compromised systems, posing significant risks to the targeted industry. By examining the modus operandi of the threat actors, we can gain valuable insights into their attack methods and

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Maximizing ROI Through SaaS Email Marketing: Strategies for Success
Marketing Automation / Email Marketing
Maximizing ROI Through SaaS Email Marketing: Strategies for Success

Email marketing has proven to be one of the most effective tools for marketing in the SaaS industry, delivering an impressive $42 ROI per dollar spent. It has become a crucial aspect of any successful marketing strategy, allowing SaaS businesses to reach their target audience directly and drive conversions. In order to grow, manage, and effectively market their email lists,

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Current Cybersecurity Threats: Info Stealer Malware Returns, Phishing Campaigns, Cyberespionage, and Vulnerabilities
Cyber Security
Current Cybersecurity Threats: Info Stealer Malware Returns, Phishing Campaigns, Cyberespionage, and Vulnerabilities

In today’s rapidly evolving digital landscape, organizations face an onslaught of cybersecurity threats. Staying updated on the latest trends and vulnerabilities is crucial for protecting sensitive data and maintaining operational continuity. This article delves into recent developments, including the reemergence of a notorious info-stealing malware, the repurposing of Bing redirect URLs for phishing campaigns, the activities of a cyberespionage group

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Streamlining Success: An Comprehensive Guide to Marketing Automation Trends, Benefits, and Impact
Marketing Automation / Email Marketing
Streamlining Success: An Comprehensive Guide to Marketing Automation Trends, Benefits, and Impact

In today’s fast-paced business landscape, marketing automation has become a game-changer for companies looking to streamline their marketing efforts and enhance efficiency. By leveraging software and online tools, marketing automation empowers businesses to automate repetitive tasks and maximize the impact of their marketing strategies. In this article, we will delve into the latest trends in marketing automation, showcasing the integration

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The Intersection of Content Marketing and Web Design: Enhancing Success in the Digital Landscape
Content Marketing Technology
The Intersection of Content Marketing and Web Design: Enhancing Success in the Digital Landscape

In today’s fast-paced digital landscape, businesses are increasingly recognizing the power of content marketing. It comes as no surprise that 58.4% of content marketers expect their budgets to increase this year. Moreover, 49.2% of them claim that their content marketing budgets have consistently grown since 2021. However, what sets new-age businesses apart is their ability to make safe, smart, and

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Knowing Your Audience: The Essential Ingredient for a High-Impact Content Marketing Strategy
Content Marketing Technology
Knowing Your Audience: The Essential Ingredient for a High-Impact Content Marketing Strategy

In the world of content marketing, the success or failure of your strategy hinges on one fundamental factor: knowing your audience. Without a deep understanding of the people you are trying to reach, your content is simply shooting blindly into the void. To truly connect with your target audience and create content that resonates with them, you must first peel

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Norfolk and Suffolk Police Accidentally Expose Personal Data of Crime Victims in Data Breach
Cyber Security
Norfolk and Suffolk Police Accidentally Expose Personal Data of Crime Victims in Data Breach

In a concerning incident, the Norfolk and Suffolk police in the UK have confirmed the accidental exposure of personal data belonging to over 1,000 individuals, including crime victims. This breach raises significant concerns regarding data protection and the handling of sensitive information. Technical Issue Leading to Data Exposure According to a joint statement from the East Anglian constabularies, a “technical

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